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Invensys

INVENSYS, A COMPANY FORMED BY MERGING TWO MULTINATIONAL CONGLOMERATES

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The true potential of the internet has been exposed towards the entire world within these couple of decades. There are many flourishing businesses in the tech market especially in the field of advanced software and telecommunication.

But, how many of these companies master their reputation in the technical world and industrial production as well? Software companies and production industry are two diametrically opposite points of a circle. But, Invensys, the global tech company has been successfully running its business for the last 20 years.

Invensys, founded in 1999 is a famous company divided into three segments, namely, software, industrial automation and energy controls. The company was formed by merging two gigantic multinational companies, BTR plc and Siebe plc. Though Invensys was founded in 1999, the actual history of the company dates back to the 1800s when Augustus Siebe started working for the Deane brothers.

In the 1800s

Born in 1788, Augustus Siebe was a famous British Engineering who was hired by the Deane brothers. Since Siebe specialized in designing diving tools and types of equipment, he was giving a project to modify the then-existing helmets for underwater activities.

Seeing his great improvement and contribution in the field, Charles Parsley, leader of the Royal Navy also made some suggestions to improvise his existing inventions. Once his work brought a revolution in the world of marine engineering, he moved to London and opened up his own company in 1819. This great man passed away on 15th April 1872 due to chronic bronchitis.

How Invensys was formed?

Siebe plc was originally formed in 1920 but it started making a significant presence in the world of engineering since the 1970s. The company made a lot of acquisitions starting from 1972. Some of the acquired companies are James North and Sons, CompAir, Foxboro Company, Triconex, Eurotherm, Esscor and many more.

The last company that Siebe acquired before merging with BTR plc was Esscor. All these companies made Siebe a versatile conglomerate pioneering in excellent software products, power industry, petrochemical industry and whatnot.

On the other hand, BTR plc was originally established as B.F. Goodrich Company and transformed itself into BTR Limited in 1956. The company started flourishing under the leadership of Sir Owen Green and made a lot of big acquisitions in 1982.

BTR started buying companies outside the UK which included the U.S, Canada, Australia, South Africa and Germany. By the time BTR merged, it happened to be famous for building products, polymers, packaging and materials engineering.
Finally, in 1999 both the companies shake hands-on mutual grounds to form Invensys.

Fate of Invensys


After a couple of years of the establishment of Invensys, Invensys Rails Systems was formed in 2001. In 2004, Invensys Controls was formed which was mainly created to monitor the control system (also included climate control) and its applications.

During these five years from 1999, Invensys went through a lot of crisis and even had the chance of dissolution. But, the company was somehow saved and opened another new sector, Invensys Operations Management in 2009.

Again after a couple of years, the business started falling with share prices dropping to almost 50%. The company decided to sale Invensys Rails followed by the entire company in 2013 to Schneider Electric. The entire acquisition was finally completed on 17th January 2014. The amount was finalized to £3.4 billion.

About Schneider Electric

The company was built in the 19th century by the Schneider brothers and since then they have owned the steel as well as the machinery market. Gradually, the company also entered into the market of construction and electricity in the 20th century and emerged out as one of the companies in recent days to focus on energy management.

The company invests quite an impressive amount of fund in this area keeping in mind the abrupt environment changes. In 2010, the company with Alstom, created Aster to provide support to the newly founded business in the area of efficient energy consumption and eco-friendly environment.

The company is currently headquartered in France with more than 155,000 employees. The company has gained unexpected recognition in India given that it was given the award of Best French Group in India in 2018.

adp

Pay Up, America! – Success Story of Automatic Data Processing

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Automatic Data Processing, Inc., referred to as ADP, is a leading provider of payroll management services in the US. It is regarded as one of the very few companies in the US, that had an AAA credit rating issued by both Standard & Poors and Moody’s. Here’s a look at everything you need to know about the growth of ADP.

About the Founder

Henry Taub was born on September 20, 1927, in Paterson. The American businessman who has both Hungarian and Jewish ancestry co-founded ADP. Taub attended Eastside High School, and did his graduate studies from the New York University in accounting, graduated in 1947. Two years later, in 1949, Taub founded Automatic Payrolls Inc., which was a payroll processing service in New Jersey. That company later came to be Automatic Data Processing and grew to become the leading computerized payroll management service in the U.S.

He retired from ADP in the mid-1980s. Taub served as the president from 1949 to 1970 and then worked as a CEO for seven years till 1977. Also, he was a chairman till 1985, served as an honorary board member till his death.

After retirement from ADP in the 1980s, Taub served as a Board of Governor in American Technion Society between 1990 and 2003. He passed away in 2011, owing to complications which arose as a result of his leukaemia.

While at ATS, his wife and he were responsible for handling several projects such as the Henry and Marilyn Taub Science and Technology Center, a Faculty Recruitment Program and the Taub Fund for the Future.

Founding ADP

n 1949, Henry Taub and his brother Joe together founded Automatic Payrolls, Inc. which served as a manual payroll processing company. The brothers were joined by Frank Lautenberg and in 1957, Lautenberg, who had previously worked in the sales and marketing division, became a partner.

While starting, the brothers had to make do with a shoestring operation and so often delivered payrolls by bus and even cleaned their own offices during the night.

Henry provided the vision and strategy for the company, while Joe managed the operation and regular running of the company. Meanwhile, Lautenberg handled all the sales and marketing the company had to do to gain clients.

After four years, in 1961, the company switched names to Automatic Data Processing, Inc. and upgraded their manual business to a more automated form which utilized card machines, printing machines, and computers.

The company went public the same year, employing over 125 people, and having around 300 clients. ADP generated revenues worth US$400,000 in its first year.

When the business started picking up, the brothers decided to expand, and so, in 1965 they set up a branch in the UK.

By 1970, Lautenberg had taken over as the president and ADP switched over from the American Stock Exchange to the New York Stock Exchange. In 1974, they acquired Time Sharing Limited, which was a company that specialised in providing computer-related services, and a year later they acquired Cybernetics.

By 1972, the company had several dealer franchises and renamed its auto-division, ADP Dealer Services to CDK Global. Lautenberg remained the CEO until he resigned when he became a part of the US Senate in 1982.

Bringing in the Big Bucks

The company grew exponentially in the 1980s and by 1985 was making more than $1 billion a year. The company handled almost 20% of the entire American payroll market. Such growth helped propel them into other avenues such as employee services management.

In the 1990s, ADP acquired HR companies such as Autonom, GSI, and Chessington Computer Centre which handled administrative services. By the early 2000’s they were expanding aggressively, having acquired companies such as Kerridge Computer Co.

which specialised in creating dealer management systems for auto part dealers. A year later, ADP made its foray into the world of brokerage and insurance, by setting up the ADP Brokerage Service Group. In 2010, they bought the auto-marketing enterprise Cobalt, to improve their footing in the field of automobile manufacturing.

Automatic Data Processing Inc

Fast forward seven years to 2017, Automatic Data Processing Inc. was employing more than 56,000 people worldwide and generated revenues over $12 billion.

This helped the company become the largest HR service provider in the Northern half of the world, with services spread across Europe and North America. In 2018, the company acquired WorkMarket, which helps companies manage freelancers and contractors.

The company now operates in over 112 countries and has won several accolades and laurels such as, “Most Admired Fortune 500 Company”, “100% CEI rating” and 47th on a list of Best places to work by Computer World.

Such growth rates and revenues make it clear, without reasonable doubt that ADP is the largest HR service provider for the whole of North America, Europe, Latin America and the Pacific Rim.

With the handling of employees becoming a growing concern for companies around the world, it is safe to say that the company will be making big bucks in the years to come.

vmware

VMWARE, SUCCESS STORY OF A 21 YEARS OLD SOFTWARE COMPANY

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Once the internet made a spark in the tech world, the IT industry started brimming with profits. It is since the mid-1990s that so many new companies have been established in the tech market and almost all of them have become business tycoons today.

Even the telecommunication industry who sold hardware products, today with the help of AI and ML are creating advanced technologies and software. Terminologies such as cloud computing, fog computing, artificial intelligence and many more have become very common these days. In this tech-driven world, it has shown the highest potential of development which leads to the positive growth curve for establishing a career in this field. VMware is one such company that mainly focuses on cloud computing, developing advanced software and services accordingly. The company was founded in Palo Alto, California by five tech enthusiasts namely Diane Green, Edouard Bugnion, Scott Devine, Mendel Rosenblum and Edward Wang. Diane Green was made the CEO of the company and by the end of the year, the company had only 20 employees.

The Founders

Diane Green after receiving her Bachelor’s degree in Mechanical Engineering went to pursue her Master’s in Naval Architecture. She is an MIT graduate who received her second Master’s degree in Computer Science. Before founding VMware, Green worked in several companies like Tandem Computers, Silicon Graphics etc. Green was also a member of Google board of directors and she founded her start-up called Bebop which was acquired in 2015.

Edouard Bugnion is also an engineer who received his Bachelor’s from ETH Zurich followed by his Master’s degree from Stanford University. After co-founding VMware, he is also the founder of Nuova Systems, a company that was later acquired by Cisco. Bugnion is also an angel investor.
Scott Devine completed his B.S. from Cornell University followed by post-graduating from Stanford University. His main paradigm is operating systems and computer architecture and currently serves as Principal Engineer in VMware.

After completing his Bachelor’s from the University of Virginia, Mendel Rosenblum pursued his PhD from the University of California. Apart from co-founding VMware, Rosenblum is also a professor at the University of Stanford and resigned from VMware in 2008 after his wife, Diane Green was fired.

Edward Wang went to the University of California and holds two Bachelor’s degrees in Electrical and Computer Science Engineering. He then completed both his M.S. and PhD in Computer Science. Currently, he serves in VMware as Principal Engineer and he is also the recipient of Lifetime Achievement Award from Usenix.

Founding Story

Though the company was founded in 1998, VMware launched itself officially at the DEMO Conference in February 1999. The company presented its first product, Workstation 1.0 in this conference which allowed the user to use more than one O.S from a single PC.

Shortly after the presentation of the product, the company received around $1 million in bookings for Workstation 1.0. In the year 2001, the company launched VMware GSX Serves and VMware ESX Server and made an entry into the server market. In 2003, the company went outside America for the first time with establishing its significant presence in Europe. The next year came up with the big news of the company’s acquisition by EMC Corporation (present-day DELL) for $635 million.

A new beginning

One year after the acquisition, the company opened offices in India and China as well. In this year the company reached 1,000 employees. In 2007, the company finally received its first IPO with $29 per share and the day ended with $51 per share. The company’s annual revenue turned to $1.9 billion at the end of 2008. In the same year, Diane Green was replaced by Paul Maritz as the new CEO of the company.

In 2009, the company received the Wall Street Journal Technology Innovation Award in the category of software. By 2011, the company established R&D offices in China, India, Israel, United States and Bulgaria. This year the company’s total employees turned out to be 11,000 throughout the world.
The company’s success followed by acquiring Nicira in 2012 for $1.26 billion followed by making the largest acquisition of VMware in 2014, that is, AirWatch for $1.54 billion.

Present Day

In 2017, the company was listed third in America as one of the highest paying companies. The company’s latest acquisition was Carbon Black in October 2019 for $2.1 million. Currently, the company has 24,000 employees with Pat Gelsinger as the CEO. The products of the company include server software, cloud management software, networking products etc.

netflix

The Urban World of Netflix: Success Story of Netflix

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There are very few internet-users who haven’t heard of Netflix. The streaming giant has grown so exponentially that it no longer needs an introduction. But long before it had become a staple tool that eats up hours of our time, Netflix was a DVD rental service that was on the verge of collapsing. So what happened? How did such a large turn of events occur? Read on to understand the highs and lows of Netflix, and how it got to where it is now.

About the Founders

Marc Bernays Randolph who was the co-founder and first CEO of Netflix is an American entrepreneur with a flair for business, having invested in various companies throughout his career. Randolph was born in New York, to Stephen Randolph, who was a nuclear engineer, and Muriel Lipchik. On his father’s side, he is related to both the legendary psychoanalyst Sigmund Freud and Austrian politician Edward Bernays. Randolph was a very active child and spent his summers working for the National Outdoor Leadership School. After finishing school, he went on to pursue Geology from Hamilton College, and soon after graduating took up a job at Cherry Lane Music Company.

Over in Cherry Lane, Randolph handled the mail-order operation and taught himself the basics of marketing in the process. It was while working here Randolph’s fascination with user data was born, and this would later prove to be the inspiration behind Netflix’s recommendation interface. In 1984, he founded an American chapter for the MacUser magazine and also co-founded MacWarehouse and MicroWarehouse, firms that handled mail orders a couple of years later.

He later joined Borland International in 1988 as a marketer, but soon left to pick up odd jobs in Silicon Valley start-ups, such as Visioneer, and Integrity QA. Then, in 1996 Pure Atria which was a debugging company acquired Integrity QA, and that was when Randolph met Reed Hastings, who was the founder of Pure Atria. Meanwhile, Wilmot Reed Hastings Jr. was born in Boston and attended the Buckingham School in Cambridge. Shortly afterwards, he joined the Marine and spent a summer at Marine Corps Base Quantico. He never completed his training, choosing instead to serve the Peace Corps.

After graduating, he joined the Peace Corps and taught in Swaziland for two years, and then returned soon after. In 1988, he graduated from Stanford University with a master’s in computer science and took up a job at Adaptive Technology. He left the company in 1991 and found his first venture Pure Software, which helped in troubleshooting other software. In 1996, the company merged with Atria Software, forming Pure Atria. It was while serving as the CEO there that he met his friend and colleague Randolph. In 1997, the company was acquired by Rational Software for a whopping $850 million.

Founding Netflix

In January 1997, when Pure Atria was on the verge of being acquired, founder Hastings planned on going back to school, while VP Randolph was looking for the next big launch. Well, as luck would have it, that next big idea turned out to be Netflix! The idea for the company was hatched on a 90-minute car ride that the duo took from Santa Cruz to Silicon Valley. For six months, Randolph kept pitching ideas to Hastings, till finally one day, they hit on the idea of having a movie rental company that operated via mail. The first thing the duo did was head down to a music store, buy a CD and send it to each other.

When the pair received the CD without any damages, the pair knew that this idea could indeed work.
What followed was a mad scramble to find investors, and this was something the pair found difficult as they were rejected over a thousand times during this process. Then Blockbuster CEO John Antioco reportedly even laughed the idea off, but the duo refused to give up, and slowly Netflix grew.

The pair started the company in 1998 by using their savings and taking money from Randolph’s mother, and IntegrityQA founder, Steve Kahn. Analysis of user data helped the team build a successful subscription-based business model which still works for the company even now. They tested out an early recommendation algorithm named Cinematch, which was met with positive results. The company had only 30 employees initially and slowly grew, introducing a subscription in 1999.

By 2000, Netflix had over 300,000 subscribers but was losing money badly. This led to Blockbuster offering to buy the company for $50 million, but the duo turned down the offer. The economic crisis of 2001 would then force them to fire around one-third of their 120 people workforce, but the spring of 2002 brought good times for the company, and the business started to grow.

Streaming Giant

The company went public in 2002 and sold 5.5 million shares at US$15.00 per share. The company earned its first profit of US$6.5 million in 2003, and had by then over 35,000 films in stock, and was shipping over 1 million DVDs every day. Randolph gave up the position of CEO to Hastings in 1999 to focus more on product design and development and then left the company in 2003, a year after the company went public. Hastings proved his mettle and grew Netflix to the stage it is at now, wherein it has a market value now exceeding $130 billion.

By 2005, the company acquired movie rights and were about to go public, but decided instead to opt for a streaming channel, which went public in 2007. In 2007, Netflix delivered its billionth DVD and slowly started the move to a digital format via the internet.

2010, the company expanded further by starting a streaming media and also grew beyond America, going international and offering services in Canada, Latin America and the Caribbean. Since 2012, Netflix has started taking content production and generation seriously and has pushed out several award-winning series through its Netflix Original tag. By 2016, Netflix had expanded to over 190 countries and had already released more than 126 original series and films.

Netflix is as of now the world’s sixth-largest internet company bringing in over $15.7 billion every year, with revenue growing at 35%. From being a company that was barely surviving to the behemoth it is now, Netflix has indeed come a long way, and along with that way it has faced constant challenges. But it is in overcoming those challenges by constant evolution and adaption that the secret to Netflix’s success lies. Netflix went from being a novel and crazy-sounding idea to a movie rental company and then morphed into a streaming and production giant that churns out award-winning content month after month. With over 151 million subscribers around the world, it is safe to say that the future looks bright for Netflix.

jugnoo

Story of Jugnoo : The Desi Uber for Autos

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Over 5 million auto-rickshaws ply in India, and only 30% of them are properly utilized. This leads to a loss not just for the rickshaw drivers, but also for people looking for some affordable means of transportation. Jugnoo was established as a means to solve this problem by helping customers make use of affordable services for their daily needs all on a single platform. Beginning as an auto-rickshaw aggregator, the company revolutionised the way rickshaw service worked in India, and have now branched out into other fields and sectors by launching services such as Meals, Jugnoo Fresh, Menus and even Jugnoo Delivery. Here’s a look at how Jugnoo grew from being a small idea that two IITian’s had to a thriving business.

The Founders

Jugnoo was founded in November 2014 by two IIT-Delhi alumni, Samar Singla and Chinmay Agarwal. Samar always dreamt of becoming an entrepreneur and had already invested in other companies before founding Jugnoo as he hails from a business family. He tried his hand at entrepreneurship with his first venture Prodigy foods and then sold it to start Click Labs. His second outing, which he founded in 2011, with Chinmay as a partner was a profitable marketing automation software that used SaaS technology. While Samar is a physicist by his education, it is business that excites him, and that is why this serial entrepreneur decided to take a risk again with Jugnoo.

Chinmay Agarwal who serves as the Chief Operations Officer at Jugnoo has a BTech in Electrical Engineering from IIT Delhi. Following his graduation, he won the Erasmus Mundus scholarship, and so went on to do his Joint Masters in Advanced Robotics from Ecole, France and the University of Genoa in Italy. He later switched to business, embarking on his first venture, Click Labs with Samar, where he held the position of Chief Technical Officer. At Jugnoo, he wears multiple hats, helping Samar with both the operations and product side of things.

Founding Jugnoo

Jugnoo founders
Image Source: homebusinessmag.com

In 2014, while at Chandigarh, the duo launched Jugnoo at PECFEST and gave people free rides as a part of their marketing strategy. The idea caught on, and soon the pair realised that there was untapped potential in this sector. Samar and Chinmay then began connecting drivers and customers, and soon enough Jugnoo took shape.

One of the toughest challenges they faced initially was getting the rickshaw drivers familiar with the technology they employed. This introduction wasn’t always smooth, as the drivers came from an environment wherein technology wasn’t so well integrated. Hence, it took a lot of time, effort and dedication to explain the process to them, how the layout works, and how it would help them. Convincing the drivers that such a platform would be beneficial to them wasn’t an easy task, because these weren’t people who liked the idea of change. But, the duo persisted, and soon enough, people started seeing the application as a boon that would help improve their accessibility, and that was when the company started taking off.

Leading the Way

Soon enough, Jugnoo started earning a name for itself, and the first big investment came in the form of seed funding, when the company raised USD 1 million through investors such as Junglee Flywheel, BCG Group, Rapportive, and Kirloskar Bros. It followed this up with a Series A funding and was able to raise another USD 5 million. Furthermore, recently they embarked on a Series B funding round which raked in an additional USD 10 million with their main investors being big players such as Paytm and Snow Leopard ventures.

Within the first seven months, Jugnoo had amassed over 80,000 users and was completing over 1,500 transactions a day. They earned 80% of their total revenue from auto-rickshaw deliveries and bookings and was making more than $1,500 a day.

By 2016, Jugnoo had evolved and had branched into various verticals, growing into an end-to-end solution for their customers. The app has continued to grow at over 20% a month and boasts over 5 million registered users and an auto-rickshaw fleet that is 12,000 drivers strong. Jugnoo recently added the facility of UPI payment on their app as a means to promote a cashless economy that the government is pushing. They have also launched products in the B2B market, including the likes of Tookan and Juggernaut.

Unlike other start-ups that rush towards the metros once established, Jugnoo prefers to stay in Tier-II and Tier-III cities, because 80% of India’s population resides in such cities. Today, the company is rapidly growing and employs over 1000 people, across 35 cities and successfully completes more than 50,000 transactions a day. Jugnoo does more than making money for its founders. Rather, it has a social side to it as well, as it helps people get access to affordable transportation, while also uplifting the lives of millions who depend on menial jobs for their survival.

The Smart Taxi

The Smart Taxi : India’s Premium Cab Service; ‘Travel in Style’

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There are so many companies and brands out there that businesses are forced to gain a client’s approval to provide them with their services. Since they have a wide variety of options, customers have the freedom to choose a company that best suit their needs and requirements. Gone are the days of absolute brand loyalty wherein a whole household would use one product, and one product alone. The future is about giving the clients what they need and also being courteous and polite while doing so, to improve customer experience. Delivering unique and pleasant customer experiences will help in retaining clients, and none understand this better than the new-age start-up The Smart Taxi. Here’s a look at how an ordinary middle-class man dared to dream and made his dream into a reality.

About the Founder

Dhruvam Thaker was born in Jamnagar, and shortly after his birth, his family shifted to Ahmedabad. While growing up, Dhruvam was a quiet, and an introvert boy who had a knack for mechanics and solving riddles. Being shy and apprehensive, he preferred the company of his cars and toys over other people. It was cricket that finally helped the shy Dhruvam make friends and get over his fear of interacting with people. His father is a retired government bank employee, while his mother is a housewife. He has two siblings, a brother and a sister, who have hearing and speaking disabilities.

Due to financial constraints on the home front, Dhruvam studied in a Gujarathi medium school till class 9. His interest in science led him to take up science in his 11th, and he aspired to become an engineer. The first setback he faced in life was failing his 12th-grade exams. He, therefore, used his 10th-grade results to join a diploma course in Nirma University, determined to get his life back on track.

The Smart Taxi Founder
Image Source: startupidols.com

As his love for automobiles and machines grew, so did his grades, to an extent where he came in second in his University exams. While in college, Dhruvam worked part-time jobs and did several odd jobs to make ends meet and to ease the financial strain on his family. Soon after, he got placed and joined an MNC in Bengaluru in 2008 and worked in process improvements and production engineering. In 2013, he came back to Ahemdabad and joined a job near his home. Apart from his job, Dhruvam started feeling the need to do something of his own. While this thought was always in the back of his mind, pressure from society and financial constraints prevented him from taking the leap of faith. But one day, he made his mind and quit his job without letting anyone know about it.

Founding The Smart Taxi

While working in Bengaluru, it required him to travel using taxis, and he often found taxi services to be lacking, when it came to customer experience. He realised that issues such as poor car maintenance, rude staff behaviour and late pickups plagued the taxi service industry, while he found the airline and hotel industry to be the opposite.

That is when he came up with the idea for a taxi service that provided the same hospitality extended by airlines and hotels all over the country. The idea stayed with him all the while as he moved to Ahmedabad and started his new job there. Finally, after four years of running the idea through his head, he decided to quit his job and make his idea a reality. Dhruvam chose Ahmedabad to be his company’s headquarters as he had a local advantage and knew the market there well. So, in September 2016, Dhruvam finally gave life to his long-standing idea of a luxury taxi service, and The Smart Taxi was born. He, and his brother, who is a graphic designer, quickly got to work, and created over 22 test logos, before finally choosing on their present logo.

Speeding Forward

The Smart Taxi now has a fleet of well-maintained cabs, which have all the state of the art features and installations. The taxis themselves are driven by courteous, experienced, polite and well-trained professionals. There is an elite group of people in India who don’t mind paying extra for premium service, and that is exactly what The Smart Taxi provides; exemplary service and outstanding customer experience. The Smart Taxi has several plans and offers, and rents cabs for both hourly trips and longer outstation journeys. Their cabs welcome clients with crafty speeches, play soothing music in the taxi to create a positive ambience, and even offer customers everything from water bottles to chocolates and snacks! Some of their taxis even have WiFi, cold drinks, a plethora of magazines and an Amazon Kindle to help the customer relax and enjoy their favourite book or novel.

The Smart Taxi began its journey with just one cab that Dhruvam used to drive. Since then, the company has grown and now owns a fleet of over 60 cars, including comfortable Sedans and powerful MUVs. The company has now expanded and functions in seven cities; namely, Ahmedabad, Vadodara, Rajkot, Jaipur, Pune, Indore, and Bhopal, with plans to expand even further. As the company is a bootstrapped startup, they make use of online platforms, like Google and Whatsapp to run their operations. The company also has a centralized booking centre from where they delegate bookings to local taxi companies or fleet owners. At present, the booking happens only online, but Dhruvam has plans to extend this functionality to other platforms in the near future.

Dhruvam remembers how during the initial days, he ran the entire company, doing everything from driving cabs to attending calls. But throughout his struggle, he never gave up, but rather kept pushing forward hoping that things will work out eventually. And work out it did, as within two years, the company has grown in every way with two out of every three customers coming back to them and 3 out of 4 even providing them with referrals. While a long road lies ahead for Dhruvam, it is safe to say that this shy, introverted mechanical engineer will surely leave his mark in the field of taxi service!