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Marshall Amplification

Jim Marshall : The Guitar Amp Pioneer and the ‘Father of Loud’

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From a drummer to one of the most successful entrepreneurs and the inventer of the amplification system, the life journey of Jim aka James Charles Marshall has been quite an interesting one. Jim Marshall is the founder of the famous Marshall Amplification, a company that designs and manufactures music amplifiers and the other music-related products, including speakers cabinets, headphones, and earphones, etc. The company is also known for manufacturing customised products for its customers and is one of the biggest brands in the music industry.

Early Life & Career

Jim Marshal was born in a family of musicians and boxers settled in Acton, London, United Kingdom, on 29 July 1923. Being a part of a musical family, he got naturally inclined towards music. When he was a little kid, he got diagnosed with tubercular bones. So he had to spend most of his childhood in the hospital. At the time he grew a little older, the second world war took place. He also tried his luck in the army but was rejected due to his poor health condition.

Despite missing his school education, Marshall was able to get a day-time job as an electrical engineer at a small firm. He also worked part-time in the evening as a singer as well as a drummer. As an electrical engineer, he got to gain a lot of experience and designed and built a portable amplification system that he brought to his workplace in the evening. This was the first time when he built an amplification system by himself.

Jim Marshall
Image Source: allaboutbluesmusic.com

Soon in 1942, he joined a band as the lead drummer. At the same time, he started teaching music to people. Those people include some of the famous names of the music industry, including Mitch Mitchell and Micky Waller.

Career as an Entrepreneur

Through working with the band and the music classes, he was able to save enough money to start a music store in Hanwell, west London. Initially, he sold drums in the store and soon, on the request of many guitarists, he stocked guitars and their amplification system in the store. While selling those guitars and their amps, he often got to hear that these guitars were not producing the desired sound for them, not even with the amps. The customer wanted something bigger and louder. The customers had to buy different amps for different sounds. So on the suggestion of Ken Bran, the amp repairer, Marshall thought of building a single amplification system for all.

The Turning Point

Marshall started working on a new amplification system, along with his team, that included Ken Bran and the other worker at the store, Dudley Craven. Within a total of six attempts, using a Fender Bassman, Jim Marshall developed the first prototype of the Marshall Amplification in 1962. He named the system as JTM45. JTM is the acronym for Jim and Terry Marshall (Jim’s son).

The new Marshall Amplification became an instant hit and offered people with the sound they were seeking for. Soon the sales, as well as the products in the range of amplification, increased.

One of the most significant product from Marshall Amplification is the Marshall stack. The Marshall stack was designed specifically on the request of Pete Townshend, who wanted a 100 Watt head and an 8×12 cabinet amp. But instead of an 8×12 cabinet, Jim Marshall suggested him a 4×12. But Pete directed him to build what he wanted initially. At last, he had to come back to Marshall so that he could cut the cabinet into half and make it a 4×12. And eventually, the famous 100 Watt Marshall stack was developed.

In 1981, Marshall came up with the Master Volume Marshall amps and the classic Marshall JCM800 split-channel amps. The Marshall store also started including speakers and other music equipment for sale.

The Life After Success

In 1984, Jim Marshall became the recipient of the “Queen’s Award for Export” by Queen Elizabeth II of the United Kingdom for the extraordinary achievement of the Marshall Amplification.

Upon completing the 25 years of the company in 1987, it introduced a new Silver Jubilee series of amps, that included the 2555 (100-watt head) and the 2550 (50-watt head) models. The new models rendered the “semi-split channel” design, such that the user could set two different input gain levels through the same tone stack and master volume control.

In 1985, Marshall got his hands printed to the Rock and Roll Walk of Fame. Marshall also received an OBE honour from Buckingham Palace for his “services to the music industry and charity” in 2003.

Marshal participated in many charity works. When Marshall suffered from tuberculosis as a child, he was treated at the Royal National Orthopaedic Hospital in Stanmore, London. So after earning enough money, he donated a few million dollars to the same hospital.

Marshall had become the biggest name in the field of music through his invention. Today, Marshall Amplification is the first choice of every musician. In fact, in the 60s and 70s, the big-sized Marshall stack had become a status symbol for the musicians. Marshall died at the age of 88 on 5 April 2012. Today he is remembered as one of the four forefathers of rock music equipment and is often cited as the father of Loud.

keka

Vijay Yalamanchili : The Founder of the Best Payroll and HR Software in India, ‘Keka’

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We are often ambushed by many software companies in the market while searching for the best. Be it a tool for project management, your digital assistance, or an HR software, we often find ourselves in a huge dilemma. So, to reduce one of your conundrums, YourTechStory brings to you the flabbergasting story of Keka, the best HR software in India till date.

Vijay Yalamanchili, the founder of Keka, solely founded the company out of sheer disappointment and frustration from working with HR software not up to the mark. He found that the HR software available in the market have a very poor user interface, which leads to a substandard experience for both the HR and the employees. So, to contribute to the HR community of India, Yalamanchili built the software, Keka HR in 2015. Apart from HR software, Keka also has payroll software, applicant tracking software and much more.

Early Life and Career of Yalamanchili

Yalamanchili is mainly a product designer and architect by profession. He pursued his B.Tech in Electronics and Communication Engineering from JNTUH College of Engineering, followed by an MS from the University of Delaware.

Vijay Yalamanchili keka
Image Source: iamwire.com

After completing his MS, Yalamanchili started working with Microsoft in 2003 as a Software Development Engineer. He worked there only for three months.

In August 2006, he co-founded Fotolink Media, a visual image search platform used for product marketing by brands using mobile devices like mediums. It was one of the first mobile start-ups in India. He left the company after 4.5 years and founded Ramp India in 2006. The company was developed to provide solutions and build products for start-ups in India. After working in Ramp with a strong architectural team and delivering over 30+ products, Yalamanchili founded Technovert in July 2012. The zeal for excelling in the world of technology made Yalamanchili establish software solution companies one after the other. He co-founded Technovert with Sashi Pagadala. The company provides services in India, USA and Dallas.

By this time, Yalamanchili suffered enough with the HR software and founded Keka HR in 2015. It’s a Hyderabad based start-up which put a significant impact on the market when it got released, as it provided a better user experience to people.

Strategies to Outdo the Competitors

By the time Yalamanchili founded Keka, he was experienced enough to understand the major flaws in the other HR software. So, his main focus was on improving quality.

Yalamanchili’s first target was to make the user experience better because if the user experience degrades, after a point of time, it would ultimately ruin the brand name, which had already happened to all the other HR software out there.

Another major fault that Yalamanchili noticed in other HR software was the tracking of attendance. No existing software before Keka directly synced biometric devices to attendance log. Hence, it was very tiresome for the HRs to update it manually in the web browser. Keka got a very big bonus point by adding this feature. Though it took almost 1.5 years to build a software like this, it paid off well.

Keka also implemented well-designed security and privacy features that allowed the customer to get notified even if a Keka Customer representative is accessing their account. So, Keka itself also cannot sign in to customer’s account without their consent.

Instead of running behind more customers, Keka invested more time with its existing customers to improve their products until and unless it gave a smooth performance. It is very important to make the customers feel worthy and important because if they feel so, the scale will rise up automatically.

Success of Keka

It is nearly unbelievable that a company which acquired around 450 clients in less than a year is self-funded, given that Keka includes reputed clients like Godrej, Honda, Saavn and ClearTax. Keka is the recipient of the Hottest Start-up of Hyderabad Award and is in Top 3 in terms of bagging new customers with a comparatively smaller team with respect to its competitors.

Keka wanted to go old school, and hence, it tried becoming self-independent which turned out to be surprisingly successful. The company wanted to develop software with a touch of Indian style, and hence, they named it ‘Keka’ which means awesome in a native South Indian dialect. And, guess what? It just proved to be worthy of the name since the very first day.

nio

William Li : The Founder of Chinese Tesla, Nio

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Everyone is aware of the potential of electric motor vehicles, as these can help the world save on fuel as well as money. Tesla has been the biggest inspiration for every other automobile company, and most of them have already built their electric cars, and are steadily moving towards manufacturing autonomous vehicles. One such company is Nio, founded by a celebrity entrepreneur William Li, that is working on something inspired by the same concept of Tesla electric cars, but a bit on the cheaper end.

William Li was born on born 9 August 1974 in Anhui, Eastern China. Li’s family did not have a very good financial condition, so they started saving for his college since he was seven. He had to work part-time while he was still in school to support his family. He attended a local school and later, joined the Peking University in Beijing to pursue a graduate degree in sociology. He also opted for a minor in law.

Despite the humble beginnings, Li managed to start a business at the age of 21 in 1996. The business was an internet-based startup, and the boom in the industry helped him grow as a successful entrepreneur.

William Li Founder Nio
bloomberg.com

In 2000, he started his second company, which later become his first biggest business. The company name was Bitauto, and it was an automobile Internet content and marketing services provider. Bitauto later became public and traded on the American Stock Exchange Copyright in 2010. It saw huge success and valued at $1 billion. It helped Li to gain enough experience as a businessman and established him as one of the most influential entrepreneurs in China. He served as the CEO and chairman of the company for thirteen years and finally sold Bitauto in 2013.

A fine entrepreneur is never out of ideas and cannot stay idle. Only in a year after he sold his second company, he came up with a new luxury electric car manufacturer startup, Nio, in 2014. Since he had always been into the automobile and stuff related to it, he was inspired to start his own automobile business.

But to start a huge vehicle manufacturing business, one needs a lot of money. For that, he started looking for investments. Li has got great convincing skills, which can be estimated from how he changed the mind of Xiaomi from starting its own electric car manufacturing brand to investing money into another such startup.

Li had always been inspired by the founder of Xiaomi, and how its business model worked. He even implemented some of the strategies from the business model of Xiaomi into his own startup. In a year of struggle, Li was able to bag investments from the major tech companies, including Tencent, Temasek, Baidu, Lenovo and TPG.

NIO EP9 is the first sports car model that the company produced and was launched on the same day as the company. In 2016, the company raised over a billion-dollar from its investors. To expand its specializations, the company received the “Autonomous Vehicle Testing Permit” from the California DMV, in October 2016. Since then, the company has been working on the level-three and level-four autonomy to build its own autonomous vehicles. By the end of the year, the company launched a new two-door coupé, named NIO EP9. Li being an experienced businessman is not afraid of taking risks, but he believes in steady growth. That is why Nio is still producing limited-edition vehicles. Though the company has now made some plans on mass production of its vehicles.

In four years of Nio, it produced over 14,000 units of electric vehicles, and by the end of 2019, the company expects to make the number 20,000 units. Till the year 2019, the company also raised over $2.5 billion through four rounds of investments. In September 2018, the company went public on the New York Stock Exchange and raised a US$1.8 billion.

Nio participated in the Formula E in the 2014–2015 season and also the other race championships. It also won the 2015 Long Beach ePrix and the 2015 Moscow ePrix. NIO has even set five records in their track-only EP9 for the fastest lap for an electric-powered car.

Along with his three startups, Li has also made some good investments. In fact, he has invested in 32 companies from the transportation sector. Li was famous before he started Nio, but the success of Nio has made him known globally. He, in fact, is often termed as the “godfather of the transport sector” in China and sometimes the “Elon Musk” of China.

shazam app

Chris Barton : The Founder of Shazam, A Product of Pure Innovation

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The past few decades have been the luckiest for new ideas and startups. There have been many such cases, where the budding entrepreneurs have got overnight success. But this ain’t true for all of them out there. As, for some of the ideas, it took a lot of persistence and patience of the founders, to become a successful one. One of such ideas is Shazam, a music identifying service, that took a decade to be under the limelight and get the success that it deserved. It was the endurance and willingness for the successe of the founder of Shazam, Chris Barton, that brought the service at the place, where it is today.

Early Life

Chris Barton’s parents were the biggest influence on him. His father was a nuclear physics professor, and his mother worked as a computer science professor. His mother introduced him with computers when she brought a Sinclair computer to their home. Chris loved working on the computer and taught himself the basics of programming. He loved experimenting with things, from where BSMSarton also grew an interest in inventions and creating new things.

After completing his school education, Chris went to the University of California, Berkeley, where he first opted for a double major in computer science. But eventually, he went to graduate in business studies, economics being the major subject of his course.

Chris Barton
Image Source: haas.berkeley.edu

Chris met Philip Inghelbrecht, the future co-founder of Shazam, at the university, where both were in the same class and later became project-teammate. On the other hand, he was already friends with Dhiraj Mukherjee, the other co-founder of the company, when he lived in San Francisco.

Beginning of Entrepreneurship

It was just in 1998 when Chris got his first mobile phone. The time was about the internet and the new mobile devices coming into the market. Though most of the people were looking forward to developing internet-related things, Chris was brainstorming about what he can build based on the tiny handset, that people carried with them 24/7.

When Chris Barton was interning at Microsoft’s internet search portal group MSN, in London, he again met with Mukherjee there, who was working on establishing the first international office of his startup company, Viant, in London. Chris introduced Mukherjee with Inghelbrecht, and all three coincided on a similar topic, starting up a new business.

All the three started looking for an idea that would transform their lives and the world. In the summer of 1999, during the height of the dot-com bubble, Chris saw an opportunity in identifying and providing people with the song they want to know about. Though at that time, many people had tried the same concept for their business, all of them were relying upon the radio for music identification.

Origin of the Idea

Chris Barton came up with the idea of a software that will help people identify a song playing on the radio using the sound of the music itself, and that too, using a mobile phone. But as simple the idea was, its implementation was equally difficult. There was no such technology existed at that time, that would make this very idea possible.

To implement the idea, they developed an algorithm with the help of a PhD scholar Avery Wang (the fourth co-founder of Shazam), that was based on the recorded sound identification technology. So in the year 2000, they launched the demo of Shazam, a mobile service, through which the users could record the piece of music (from radio, club, or any other place) and send it to Shazam, and in return, Shazam would reply the name of the artist and album of the song.

This innovative idea was way ahead of its time. Even before Apple launched its iPod and iPhones. In the beginning, Chris established its office in London and focussed on the European countries, as these countries were more drawn to music.

Founding Shazam

To bring the product out in the market, the co-founders took the help of their family members and friends. After three months of pitching the idea in front of the investors, they raised a one million dollar investment from HSBC. To make the service work properly, in the beginning, the co-founders decided to partner with the people who are related to the key technology that will be used in the service. They partnered with the IVR provider, the SMS aggregator for premium SMS integration, and with the four leading mobile operators in the United Kingdom, i.e. Vodafone, Orange, T-Mobile, and O2.

After getting everything in place, Chris Barton along with the other co-founders launched Shazam on 19 August 2002. Now, people could use the service by dialling a four-digit number, i.e. 2580, on their mobile phone, record the music, and receive the details about it, through an SMS, for just 50 pence.

A few years later, with the emergence of better Symbian mobile phones, the company offered the option to buy ringtones of the identified songs. The users could also get access to an unlimited use subscription pack for around $3 per month. And after the iPhone got launched in 2007, in 2008 the new Shazam app reached the heights of success. It had 11 million downloads in the year of 2010. According to a report from CNET, Shazam was the 4th most downloaded app of 2011. By 2012, Shazam had over 225 million users in more than 200 countries.

Today, all four co-founders sit on the board of the company, and Chris now works for Google. Shazam is one of the most popular apps today that allow the users to buy the music, watch music videos, as well as see the lyrics of a particular song.

IN 2016, Snapchat included the Shazam feature to its app, and in 2018, Apple acquired the company for $400 million.

shareit

The Success Story of Michael Qiu, the Co-founder of SHAREit

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When a software or a product is launched in the market, within a span of one or two years, a handful of the modified versions of the same are also released. This means we get technically outdated before we can explore every aspect of a product properly. So, in this era of digital phase, it becomes important for everyone to get smarter and use smarter tools to keep up with the fast-moving world.

For example, in the beginning, when smartphones just started heating up the market, we used Bluetooth to share files, such as the pictures, audios, videos, etc. But with time, Bluetooth was replaced by applications like SHAREit. SHAREit is an offline file transferring tool that works with speed 200 times more than the Bluetooth and Near-field communications.

SHAREit was founded in April 2015 with Michael Qiu as the co-founder and CEO of the company, SHAREit Technologies Co. Ltd. Whether it is an image, an audio file, contacts or even an app, one can send anything with the help of this amazing tool.

Lenovo and SHAREit

Michael Qiu
Image Source: iamwire.com

SHAREit was a product developed under Lenovo apps and at first, got introduced in the markets of China, before any other country. After its launch in India in 2013, it became one of the most efficient wireless file transfer tools. Within a year of its launch, SHAREit bagged 150 million Indian users and 500 million users around the globe. Within one year, SHAREit was already available in 30 different languages, and today, it supports over 45 languages. Apart from android, the SHAREit app is also available for both Windows and iOS.

After receiving a huge number of users from India, Qiu wanted to invest more in the Indian market rather than the Chinese market. Since India is a developing country, he saw a lot of scope for the future in India, rather than in China or any other nation. So, after a year of the launch of SHAREit in India, Qiu announced the opening of a new SHAREit office in Gurgaon in 2017.

At the same time, the company also focused on launching the series of ‘it’ products, which included LOCKit, CLONEit, CLEANit, WRITEit, etc.

Strategies of Qiu to deal with Indian start-up ecosystem

Qiu mentioned in an interview that after China and the U.S, it is India that is leading in the start-up community of the world. But, belonging from the start-up culture of China, initially, it was a bit tough for the SHAREit team to understand the business environment of India, as India is so diverse ethnically.

So, the first strategy of Qiu to grow firm roots on the ground of India was to create a simple tool that would bind the entire country’s smartphone users to a single thread. And, the second strategy was to invest more in India as technology here is developing at a remarkably fast rate.

Since India is a developing country, companies from developed nations try desperately to expand their business in India, which makes it a place of demand and also increases competition among different nations. But, Qiu being enough confident about his strategies, and how to deal with the business ecosystem of India, succeeded both on establishing a firm grip on our market and bridging the gap between two different cultures.

The team also focused on building a very simple and easy-going user interface, with no learning cost. And, when it comes down to publicity, they shared about their products on websites, like Quora and Facebook, the ones mostly used by the Indians.

Success of SHAREit

Today, SHAREit has reached beyond just India and China, with its wings spread over in more than 200 countries. In India, apart from Gurgaon, it also has its office in Bangalore, the Silicon Valley of Asia. According to recent statistics, SHAREit has more than 1.8 billion global users, among which, 33% of the users are from India and Indonesia.

Currently, it is the leading platform for digital content throughout the world and is considered as the ‘Nationally Favored App’ in many countries.

Future Plans of Qiu

Qui learned that Indian start-ups lacked infrastructure, so he, and his team, planned to build a foundation for investing in the Indian start-ups. His plans are more than just expanding the user base of SHAREit, thus, building a strong relationship with the Indian start-up community. He is willing to offer everything which is lacking in Indian start-up society, and the government is unable to provide. And, above everything, he is keeping his product simple and efficient.

magento

Roy Rubin : The Founder of Magento, the Open-Source E-Commerce Platform

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With the advent of new technologies and rapid development in our world, especially in terms of science and technology, tech-savvies are crawling all over the surface. And, this rapid growth in technology and the development through it, can mostly be witnessed amongst the school and college students.

The most obvious evidence of scientific and technical development in our society is the innumerable establishment of tech-related start-ups, like e-commerce platforms, digital payment platform, Open-source community, online market place, etc., taking place currently.

Magento is one such gigantic open source e-commerce platform that was created in 2008 by a student, Roy Rubin. It all dates back to 2004 when Varien, the company that owned Magento overtook one of its competitors and changed the status of the business forever.

Varien-From Where It All Started

Roy Rubin
Image Source: powerretail.com

Since childhood, Rubin had a great interest in the development and technical stuff, and he was completely engrossed in the idea of the subject. He made his mind to pursue engineering, and alongside, he also grew an interest in starting a business of his own.

He didn’t have greater plans when he was working on this business plan of his, as he only saw it as an opportunity to gain more knowledge, more professionalism and enough money to maintain a sober lifestyle of a student.

Initially, he started making small progress with web development, web applications, e-commerce, and content management, as he wasn’t selective about picking a single domain. But soon, he felt like everything was going topsy-turvy in his business, and eventually, he realized that it’s important to be focused on one single thing to achieve success.

While Roy Rubin was making step-wise progress, a major breakthrough took place in 2004, when he started his own company named Varien and also got a job at OsCommerce. With a few weeks of studies related to OsCommerce, he concluded that the company shared mutual goals with Varien, but the former lacked better quality of services and enough employees. He saw it as a golden opportunity to stream down customers to Varien, which was better than OsCommerce in every aspect. Thus, he invested some of his own money in Google AdWords, and the result was unexpected.

This decision of Roy Rubin changed the future of Varien forever and gave him a better scope to expand his business.

Releasing Magento

After releasing an advertisement in Google AdWords, Varien landed its one of his biggest clients. Rubin, in one of his interviews, said that if it hadn’t been for the advertisement, the company could have never managed to launch a product like Magento. Because, that specific company was entirely responsible for the funding of this e-commerce platform, now known as Magento.

The first public beta version of Magento was released on 31 August 2007. Varien launched Magento, an open-source e-commerce platform, as its product. It was written in PHP, and the first general availability of this software was released on 31st March 2008.

Ownership, Growth and Success of Magento

In February 2011, eBay bought a 49% share of Magento, followed by the entire acquisition of the company on 6th June 2011. But, Rubin continued to work as the CEO of Magento. But, in 2013 he stepped down and left the company.

On 3rd November 2015, Permira acquired the company, and finally, on 19th June 2018, Adobe took the ownership of Magento for $1.68 billion.

On 17th November 2015, the company released the second version of Magento, i.e. Magento 2.0. Since then, Magento is considered as the top digital e-commerce platform around the world.

On 19th October 2016, Rubin joined Magento Board of Directors, and he said that the pace at which Magento was growing was really commendable.

Rubin and Akeneo

Rubin joined Akeneo, a French company for open source product as an advisor in 2016. Since, Akeneo was also a company related to open source, the CEO of Akeneo mentioned that they were grateful to have a person like Rubin in their team. In Akeneo, Rubin is responsible for making the strategic decisions for the short-term goals of the company.

Roy Rubin is a true businessman, and a visionary, who keeps inspiring every start-up related to open-source platform out there. His role in Magento followed by his strategies in Akeneo is incredible.