Ford Goes Electric with its Utility Vehicles; Plans to Bring 40 Electric Vehicles by 2022
At the Deutsche Bank Global Auto Industry Conference (2019), the American multinational automaker Ford announced that it’s going to electrify its most popular F-Series pickup trucks. The rising fuel price has encouraged the company to enter into the business of electric vehicles, and it has been working towards the plan for past one year.
Last year, Ford had announced that it has the plans of producing 40 electrified vehicles, by 2022, with an investment of over $11 billion. According to the company, it will manufacture 16 fully electrified vehicles and 24 hybrid vehicles. It has already launched an all-electric CUV with 300 miles of range, under the same program. The early versions of the F-series pickup trucks, including the latest F-150, are going to be the hybrid ones. Those hybrid vehicles may have their fully-electrified versions launched in the coming years.
Jim Farley, Ford’s president of global markets, said, “We are going to electrifying the F-Series with battery electric and hybrid, and we are doing the same for Transit. We launched a PHEV version of Transit, and that will be on a journey of electrifying Transit globally.”
Last year, the company had sold millions of the F-series trucks, and its popularity made Ford initiate the experiment with the same. Since it won’t be fully-electric, there is the least scope of failure.
Farley added, “We have the F-Series, the world and America’s best-selling truck. More than a million units were sold last year. F-Series core strength at the end of the day is: There’s a truck for every customer, and we know those customers really, really well. From the F-150 all the way to the F-750. They all matter to us.”
Tesla is the biggest electric vehicle manufacturer and has been giving tough competition to other automotive companies. But it is more inclined towards the production of luxury cars. Although Tesla and Rivian have also come up with their electric trucks, Ford being an oldie and an expert in the manufacturing of heavy motor vehicles, like trucks and utility vehicles, knows how to build a product that will appeal to people from every class.
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