duplex

Google to shut down Duplex AI for web

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Google has announced the disappearance of its Duplex on the Web service which is a tool powered by AI that was released in 2019 to assist users with a wide variety of online tasks such as purchasing airline tickets or improving the efficiency of the check-in process for flights on airline websites.

Duplex
Image Source: techcrunch.com

“Any automation features enabled by Duplex on the Web will no longer be supported after this date,” said the update.

“As we continue to improve the Duplex experience, we’re responding to the feedback we’ve heard from users and developers about how to make it even better,” a Google spokesperson told TechCrunch.

“By the end of this year, we’ll turn down Duplex on the Web and fully focus on making AI advancements to the Duplex voice technology that helps people most every day,” the spokesperson added.

Source: business-standard.com

The service was first officially confirmed at Google I/O 2019 as just an extension to its call-automation Duplex technology. As well as, while its use case was primarily limited to purchasing movie tickets, the facility subsequently expanded to also include data breach protection and check additional help or aid on e-commerce online sites.

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Google has not clarified the reason why it is closing down the service, but as per TechCrunch, the cost of training and fine-tuning resource-intensive AI models might be the reason. Besides that, if website owners prevent the crawler from indexing their content, the performance of Duplex on the Web may decrease badly.

The company plans to invest less in improving Google Assistant and Google Assistant-powered services for non-Google devices.

Google positions it as an assistant that can aid you with mundane activities which include bookings and reservations, where it can contact the location and handle the bookings for you.

In 2019, Google introduced Duplex for the web which was an offshoot of the assistant which would assist you in filling out web application forms to make the user experience more seamless.