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The Trade Desk

The Trade Desk – A Jeff Green Founded Successful Start-Up in the Digital Marketing Space.

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Advertising in the digital era fuels the branding of each and every business. Jeff Green and Dave Pickles decided to found The Trade Desk when they detected a gap between marketers and the right information they needed to build an ad. If one doesn’t have plenty of accurate data to forecast and analyze the behavior of the target audience, it is not possible to create an ad that will resonate with their needs or pain points. Both Jeff and Dave realized that this unavailability of data is giving a hard time to the marketers as well as content creators to monetize their platforms. And, The Trade Desk was founded in 2009 as a solution to this problem, helping digital ad buyers around the world.

About The Trade Desk

The Trade Desk is a successful company in the digital advertising sector that focuses on data-driven advertising campaigns for digital ad buyers. TTD offers one-of-a-kind SaaS which is also the largest independent demand-side platform (DSP). The company is based in Ventura, California. TTD has three main products to offer advertisers at various companies and agencies. Let’s have a look at the services provided by TTD.

The Trade Desk
Image source: businesswire.com

Services of TTD

First, the demand-side platform is all about using data in the smartest possible way. The clients use data to derive accurate information that gives a better idea for strategizing ads. This helps the businesses plan in a way to reach more audiences before pouring heavy amounts of money into creating ads. The demand-side platform helps a client to build a complete planner only by providing information like goals and budgets. With the help of cross-device targeting, your ads reach the right kind of audience for your product or brand. The AI-driven technology of TTD also helps gain recommendations and insights based on the type of data you are looking for or your goals.

Second, the data management platform works with the existing data of a client and provides insights about who could be your potential customers. The data management platform of TTD helps a client to discover new people who they can approach to increase the customer base. There can be many new businesses, where the company hasn’t hired any in-house data researcher or analyst. So, TTD will help to surface the right type of data and create new relevant audience profiles for your company.

Lastly, TTD APIs is also a choice for the company’s clients if one is interested in building customized solutions. This will increase the efficiency of a company as one will create a personalized solution depending on more parameters of the company. It means a company will use more of its data to create a competitive advantage and hence will gain clearer insights about its customers and workflow.

Behind the Scenes

Before co-founding TTD, Jeff Green established an online auction advertising company called AdECN. Microsoft acquired the company in 2007 and Dave started working for the company right after that. This is how the two of them met and founded TTD, a new adventure in 2009. In 2010, the company successfully raised $2.5 million from investors like Founder Collective and IA Ventures. Jerry Neumann and Josh Stylman are two angel investors that backed TTD in the early days.

TTD was established in the sector of digital marketing where the opportunities for growth were unscalable especially in this digital age. The company succeeded very quickly and in 2015 TTD was featured in Forbes as one of the Top 10 America’s Most Promising Companies. The same year both the co-founders were named Ernst & Young Entrepreneurs of the Year. In 2018, the company launched two AI-based tools, namely, Koa (An AI forecast engine) and The Trade Desk Planner. With these two innovative products rolling out in the market, TTD acquired the second position in the list of 100 Best Medium Workplaces by Fortune.

About the Founders

Jeff Green studied marketing communications at the University of Southern California. He started his career in Microsoft and founded AdECN, a demand-side advertising platform in 2003. Two years after Microsoft acquired the company, Jeff built a new start-up focusing on the buy-side platform, which is none other than TTD.

Dave Pickles is the current CTO of TTD and also a board member. Dave studied Computer Science at the University of California, Santa Barbara. He started working for AdECN after Microsoft acquired it. Before that, he was a senior engineer at CallWave, an internet telephony startup.

Synchronoss Technology

Synchronoss Technology: Stephen Waldis Showed That Acquisition Strategies Can Explore Business Too!

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Synchronoss Technology is a Software Services Company that is providing Game-Changing SaaS And PaaS. Also, the company enables digital, cloud, messaging, and IoT platforms, which maximize the growth of its client’s businesses. As well, lower down operating costs and improved customer experience and engagement. Stephen Waldis established the company, who is the present chairman of it. Under his policies, the Synchronoss platforms are helping clients meet changing digital market trends. The company has a 20-year history as a trusted integrator and had built a strong network with many partners all over the world. 

Person Behind Synchornoss Technology foundation- Stephen Waldis

He is the founder and Chairman of the company, which is a global leader in a software solution. Earlier, he served at a top management position in several top companies. Especially, high-tech and telecommunication companies. However, Stephen started his career at AT&T. Where he worked at various positions such as product management, sales, and marketing as well, in technical filed. Thereafter, he acquired the executive-level position. In 2000, he set up Synchronoss to develop a platform that will meet the altering trends in the digital world.

Stephen attended Seton Hall University for his higher studies. 

Awards and Recognition of Stephen Waldis

20 plus years’ experience in high tech and telecommunication filed and the endeavor to start a unique start-up offered several honors to Stephen. He won the prestigious Ernst and Young Entrepreneur of the Year award three times. Apart from that, Waldis is a founding inductee into the Seton Hall University Hall of Fame for Business Entrepreneurial Studies. As well, he sits on the Board of Trustees of Seton Hall University along with the Board of Directors of The New Jersey Technology Council. In addition, he is also a board of trustees at private firms BillTrust and ClickFox.

The Backstory of Foundation

Synchronoss set up in 2000 in Delaware. However, it was a small start-up in New Jersey that shaped into a global leader as a software service company. Stephen Waldis founded the company back in 2000 with his 20+ years’ experience. In 2006, the firm went public and next year it became one of the successful technology IPOs. 

Currently, the company is providing miscellaneous software service as well, service in transaction management. It is especially for a broad range of activation solutions as well as connected devices, serving the industry leaders on the planet.

About the Company 

Synchronoss Technologies is a global leader and innovator of messaging, cloud, as well as digital and IoT products. However, the products of company cover activation, cloud, enterprise mobility, broadband, universal identity, messaging as well as for analytics. In fact, Synchronoss is one of the global leaders in carrier cloud solutions, having a 75% market share. It is well-known for its unique approach to Software Services. Synchronoss platforms basically developed to create profitable new revenue and reduce innovation and growth costs. Also, create amazing customer experiences, drive higher engagement and speed up the market.

The company operates at several locations across the continents, including Japan, China, India, France, Australia, and many more. Also, it has a global data and R&D facility at Bethlehem, PA. 

Synchronoss to exploring the business

The firm has expanded its business through acquisition strategies. In 2016, it acquired Intralink Holdings for 821 million dollars to expand the market in enterprise solutions. It was the financial service provider firm. Also, last year, Synchronoss acquired OpenWave Messaging to explore the business in the field of messaging solutions. As well, the company tied up with Price Water House Cooper so that the company’s enterprise mobility business can be explored. Furthermore, Synchronoss aims to explore the range of services in healthcare and life science. 

Services offer

The company provides a range of products and services that includes cloud, enterprise mobility, broadband, universal identity, messaging as well as for analytics. Its secure mobility solutions are best known to secure important data, this data is saved on the container. So, even the mobile is lost, the important data would be removed automatically. Also, its analytics service is helping companies for data analytics. Thus, enabling cost optimization and other innovations needed to meet the digital trends. Furthermore, it also offers a personal cloud to manage personal data on smartphones. Like, photos, videos, attachments, etc. 

Awards and Recognition 

For its unique business model and innovative technology platform, Synchronoss has owned many titles on its name. For example, Software 500’s Top 10 Companies, Magazine’s 500 Fastest Growing Companies, NJBiz Fast 50 Companies, Deloitte Technology Fast 50, and many more. In 2009, it named Starcast & Sullivan’s Top 10 Global companies to watch. Also, it was the 2007’s IPO Home’s top-ranked software IPOs. Additionally, Synchronoss has been featured on Forbes List of America’s Best Small Companies. As well, in the Forbes Fast Tech 25 list that features the fastest growing technology companies. Synchronoss was ranked 7th in the list with a three-year average sales’ 29% growth.

Recently, Assurant, Inc. selected a personal cloud platform of Synchronoss to add incremental value to its mobile device protection offerings. A company, which is the market leader in mobile device protection as well as in risk management solutions chose Synchronoss to improvise the customer experience. Currently, the company is traded on the Nasdaq stock exchange under the symbol SNCR.

eyeview

Oren Harnevo : The Founder of Eyeview, a Digital Marketing Company

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Advertisement plays a key role in proper marketing for any product, brand or service. And once the demand is created in the marketplace, the company gets anchored, if not for a lifetime, at least for a good period of time. Digital marketing is the face of every product today, starting from a small online service to a mammoth multinational company. If not for advertisement, proper marketing of brands would have seemed like a far-fetched goal today. And, pioneering in the pool of marketing, Oren Harnevo created his own video marketing company, Eyeview in January 2007. Once the internet started getting popular throughout the world, Harnevo was successfully able to channel its true power and expose it in the world of marketing. Today, his company serves some of the top premier brands of U.S like P&G, Honda and BMW.

Early life and early career of Harnevo

Harnevo, like most of the programmers, was into computer and coding from a very young age. He started coding from the age of 10 and never really stopped it.

Harnevo, after graduating from his high school, didn’t pursue any undergraduate program immediately. He served as a Sergeant of Special Forces in Israel Defense Forces for three years (1996-1999). After serving for the army of Israel, Harnevo went to Tel Aviv University, Israel in 1999. He pursued his Bachelor’s degree in Computer Science and graduated in 2003. Instead of pursuing his Master’s degree, Harnevo pursued another Bachelor’s degree from the same university in film, cinema and television.

Oren Harnevo Eyeview
Image Source: eyeview.com

Harnevo, not to mention, was very good with computers, or else, it wouldn’t have been possible for a guy with no knowledge in computer programming to create such a tech empire for himself. Right after he received his degree in computer science, he joined Teamworks Technology as a Web Developer in January 2000. By this time, he already mastered HTML, Java, Javascript, SQL and Cold Fusion. He worked there as a junior developer and left the company after a year.

While Harnevo was pursuing his degree in arts (film and cinema), he joined Redzebra ltd, as a product manager. He was in charge of product management and development of an online medical portal, LifeOnKey.

Now that Harnevo had received two degrees on diametrically opposite subjects, he was ready to storm his mind and bring out some excellent ideas, ideas to blend the power of computer programming with the right amount of entertainment through media and cook a perfect potion for video marketing. The ideal amalgamation of science and arts is what Harnevo specialized in all these years.

In May 2004, Harnevo joined 888.com as a Project & Product Manager and continued for almost three years.

Founding Eyeview

Working as a product manager and having experience on the platform of digital marketing for so many years, Harnevo definitely spotted a good potential in video marketing. Moreover, he studied about media which made him superior to only developers. His choice for academics might have seemed strange, but it did pay off well. Harnevo sets a perfect example of an entrepreneur who actually proved that at times, jack of all deeds and master of none plays the ace in your life.

In January 2007, Harnevo established Eyeview, a video marketing based startup in the city of New York. Eyeview mainly created personalized video ads for companies, brands and products. The company mainly emphasizes on delivering 1-to-1 outcome-based video marketing and seems like it has gathered quite a good audience in terms of both quality and quantity in the last twelve years. Eyeview was also as the ninth fastest-growing company in North America on Deloitte’s 2015 Technology Fast 500. The company has also successfully raised $80 million from top venture capitalists.

Harnevo has been the CEO of the company for more than twelve years. He stepped down from his position on June 2019 and became a member of the board.

Awards and Achievements

In 2008, Harnevo was awarded the Harvard Business School 2008 Best Start-up, followed by the award for best video advertisement technology in 2011 by Digiday.

Apart from being the recipient of some prestigious awards, Harnevo has also been featured on the Wall Street Journal, Forbes and Ad Age.

Echovme-logo

Sorav Jain : An Indian Entrepreneur Crusing Down the Bay of Digital Marketing

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The traditional ways of marketing have been outweighed by digitalized promotions as soon as we stepped into the era of digitalization. But, since the last few years, online marketing space has been overcrowded by people with low experience and claimed professionals. The presence of such freelancers, who have a very minimal idea about digital marketing and social media, creates confusion among the customers which reduces trust in the long run. So, the effectiveness of a good digital marketing company gradually loses its demanding position while people with basically no knowledge-creating havoc in the digital world.

And, to clear the mind of people and help them chose the best, Sorav Jain, a young Indian entrepreneur created some offbeat strategies for his digital marketing company, echoVME. He built the company out of pure passion, as he was ever really into studying biotechnology, though he pursued it. But, later he made his mind to create something of his own, like his father and uncles and went abroad to study marketing management.

Family Background and Early Life

Sorav Jain belonged to a family where creating your own ship cruise was appreciated more than working on a royal one. His father and uncles were established businessmen, so going the unconventional way and turning down tempting jobs were absolutely supported by his family members.socialsamosa.com

Sorav Jain
Image Source: digitalscholar.in

Sorav went to Loyola College and graduated with a bachelor’s degree in biotechnology in 2007. While being an undergraduate student, he already mastered the art of SEO, and hence, joined Contempo Technologies as an SEO and Content Executive in January 2006. By this time, Sorav already chalked out his plan to start off his venture and explore the entrepreneurial endeavours. He went to the University of Leeds to complete his master’s degree in International Marketing Management and joined CMO Axis as a Digital Marketing Specialist after graduating. Working for CMO Axis, a global digital marketing firm fascinated him even more about the world of advertising.

Setting up echoVME

Sorav Jain still continued working at CMO Axis, while he was building his own empire. Quite a business mind!

An entire plan was set up, and Sorav started assembling the building blocks of the company from December 2009. The company became operational from March of the next year, a couple of months after leaving CMO Axis. So, like any other young entrepreneur, Sorav dived into his business with the utmost passion and energy to bring a significant change in digital marketing.

The company started with a team of 10 members operating from Mumbai and Chennai.

At People’s Best Interest

echoVME wasn’t established with the regular idea of going around, convincing people, taking in clients and earning money. Sorav really wanted to put some effort to make young minds, especially college students, learn about digital marketing so that the quality of freelancers available in the marketplace improves and more students get exposed to the light of digital marketing.

Since its establishment, a lot of training sessions and workshops are conducted by echoVME. Apart from covering major cities like Delhi, Mumbai, Chennai, echoVME has also spread its wings to Sri Lanka. It was a really smart strategy from the owner to conduct such workshops, as they received humungous positive feedbacks, even from CEOs, CMOs, and Executive Officers of many famous brands.

Within few months of founding the company, it made deals worth $10 million through corporate blogging strategy.

Obstacles and Competitors

For Sorav Jain the hardest challenge was time management and implementing every theoretical statement from the heavy books of business administration in real life. He said that when you set up a business, it is more than just the bookish definition of the business terminologies, as you have to deal with real people and real crisis. But, that’s how one learns, isn’t it?

Sorav gives very vague answers, every time it comes down to mentioning echoVME’s competitors. In an interview, he said that every company that is trying to reach a standard position in digital marketing, especially blogging-centric marketing, are the competitors.

Success of echoVME

Presently, echoVME has trained more than 2000 professionals and brands through their training programs and workshops. More than 100 workshops have been conducted echoVME in major cities of India till date. The training sector of echoVME, SOCIALME has gained unexpected popularity from the very first day.

What after echoVME?

Sorav founded Digital Scholar, an agency-based learning institute in July 2019. Apart from this, Sorav has also been a guest lecturer at many famous educational institutes, like IIT Madras and Leeds Metropolitan University.