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Braze – The Trio Of Founders Came Up With The idea To establish Company At NYC Disrupt Hackathon.

Cloud technology is the most innovative and in-demand technology today. Hence the number of companies that require cloud services and the number of companies that develop cloud-based solutions has increased drastically in the past five years. Braze is another leading cloud-based software company that is not only popular in the American technology industry but also provides its service all over the world. The company is known for its customer engagement platform, and we can easily estimate the popularity of Braze based on how fast it has expanded to different corners of the world. Today, the company has established its offices in countries like San Francisco, London, Singapore, Chicago, and Tokyo.

About the Company

Braze is a mere a decade old company, which got its success through its customer engagement platform used by the business for multichannel marketing. The product is based on cloud technology, so provides the best user experience to the clients. It is a publically traded company and trades on NASDAQ as BRAZE. Mark Ghermezian, Bill Magnuson, and Jon Hyman founded Braze in 2011, and Bill Magnuson is the CEO of the company. The company headquarters is based in New York, US. The Customer Engagement Platform is the major product of the company and over 1000 people are working for it. Burger King, Babylon Health, HBO Max, Pure Gym, and Grubhub are some of Braze’s permanent clients.

braze
Image source: cdn77.org

The Founding of Braze

Jon Hyman and Mark Ghermezian participated in and won the NYC Disrupt Hackathon for Gilt-ii in 2011. The two met the third co-founder, Mark Ghermezian, of Braze at the same event, and the trio decided to establish a Company. The three founded Braze as Appboy in 2011, raising $3 million in investments from different investors. The very next year, the company released an iOS SDK, and in 2013, it raised $7.6 million in a Series A round of funding along with releasing an Android SDK.

In 2015, the company held a Series B round of funding and raised $15 million. The same year, Appboy also introduced an API. With a Series C round of funding in 2016, the company made bagged investments worth $20 million and opened a new office in London. The company ran with the same name for six years, and in 2017, it was rebranded as Braze Inc. after it led a series D funding raising $50 million.

In 2018, Braze launched Braze Alloys for email, and the next year it introduced Google AMP for email. With Series E funding, Company raised $80 million in 2018 and is valued at f $850 million. Forbes listed the company under the Cloud 100 list of 2019. Also, Inc. named Braze one of the Best Places to Work in the same year. By 2020, Company was delivering over 100 billion messages each month. The company was named one of the Best Places to Work for the second time in 2020.

In 2021, Braze recorded an annual revenue worth $200 million for FY21. The same year, the company launched Canvas, Skyscanner, and Apptopia. The company also partnered with Snowflake and Shopify in 2021. Braze went public on NASDAQ in October 2021 and started trading as BRZE. With the IPO, the company raised $520 million and was valued at $5.9 billion.

The CEO at Braze

Bill Magnuson is one of the co-founders and the CEO of Braze Inc. He went to the Massachusetts Institute of Technology, where he completed a B.S. in Computer Science and a Master’s in EECS. After completing his higher education, Bill started his internship at Google as a software engineer. In 2010, he started working as a software engineer at Bridgewater Associates. The next year, he, along with Jon Hyman and Mark Ghermezian, co-founded Braze as Appboy Inc. and became the CTO of the company. In January 2017, Bill was appointed as the CEO of Braze.

Datadog

Datadog – The Watchdog for the Cloud Services.

Cloud computing has opened new doors for new technologies and new ideas. The very technology is not quite old but has revolutionized the IT world. With the benefits, things also come with some serious problems, and in the case of cloud technology, it was data security. But since with a problem, there is always a solution, Datadog came into existence to solve the problem of data security for cloud services.

Datadog is an eleven-year-old company founded in 2010 in New York, and in just a decade, the company has gone global. The company provides services like monitoring of servers, databases, tools, and services, etc., for cloud-scale applications using a SaaS-based data analytics platform.

About the Datadog

Datadog, as its name suggests, helps companies secure the data on cloud services. The company provides its services in the field of finance, manufacturing, and logistics, healthcare, retail/e-commerce, the public sector, media & entertainment, technology, and gaming, etc. It works on technologies, including AWS, Azure, Google Cloud Platform, Kubernetes, Red Hat OpenShift.

The company ensures to take all the end-to-end traces, metrics, and logs under observation so that they can provide maximum security to the client’s application, infrastructure, and third-party services. The company not only helps the companies secure their cloud services but also helps them enhance the user experience for their clients. Cloud migration, monitoring consolidation, shift-left testing, security analysis, hybrid cloud monitoring, IoT monitoring, log analysis & correlation are some of the services provided by Datadog. The Datadog platform has been developed using a Go-based agent. It also uses technologies like D3, Apache Cassandra, Kafka, PostgreSQL, etc.

Datadog
Image source: zenduty.com

The Back Story

Olivier Pomel and Alexis Lê-Quôc founded Datadog in 2010 in New York. The two founders were colleagues at Wireless Generation and developed the idea of founding Datadog while working at the company. Wireless Generation was acquired by NewsCorp, and at the same time, the two realized that there was constant friction between the developer and the systems administration teams. This led to the idea of developing software to help the teams working at cross-purpose, and hence Datadog came into being.

The founders held a seed round in 2010, and companies like NYC Seed, Contour Venture Partners, IA Ventures, Jerry Neumann, and Alex Payne participated in the funding. The rising demand for cloud services helped Datadog to become popular in no time. It was a cloud infrastructure monitoring service that every company required for their cloud services. Soon the company was working with all the major cloud service platforms, i.e., AWS, Microsoft Azure, Google Cloud Platform, Red Hat OpenShift, VMWare, and OpenStack. The company then started to expand by acquiring companies like Mortar Data, such that to enhance the capabilities of the Datadog platform. Datadog also established a research and development office in Paris in 2015.

The next year, Datadog announced the beta-release of Application Performance Monitoring. The platform provided full-stack monitoring for cloud platforms for the first time. In 2017, the company went on to acquire a Paris-based company named Logmatic. This acquisition added the service like querying and visualization of the logs to Datadog platform, such that it made easier for the platform to monitor and troubleshoot the online services. In 2019, a company named Madumbo partnered with Datadog adding its AI-based application testing platform to Datadog. The same year, Company also entered Japan by establishing a subsidiary company in the country.

On 19 September 2019, Company went public on Nasdaq and raised $648 million by selling 24 million of its shares. In 2016, according to Deloitte’s 2016 Fast 500 List, Datadog was among the top ten fastest-growing companies in North America.

The Founders

Oliver Pomel is one of the founders of Datadog, who is serving as the CEO of the company. He holds an MS degree in Computer Science from Ecole Centrale Paris. He is one of the original authors of the VLC media player. Pomel has also worked with companies like IBM as a software engineer. He developed the data systems for K-12 teachers as a VP at Wireless Generation.

The other founder of Datadog is Alexis Lê-Quôc, who also serves as the CTO of Datadog. He was an Ecole Centrale Paris alumni and earned a master’s degree in Computer Science. He worked at Wireless Generation as the Director of Operations for a few years. Before that, he has also worked at companies like IBM, ORange, and Neomeo.