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CES 2023

CES 2023

What were the main highlights of CES 2023?

At the yearly Consumer Electronics Show or CES 2023 in Las Vegas, companies typically announce new products, and this year is no exception. As usual, the significant conference featured a number of extremely intriguing devices and technologies.

At CES 2023, Qualcomm unveiled Snapdragon Satellite, a feature that would essentially enable customers to communicate two-way text messages via satellites when they purchase new Android smartphones later this year.

CES 2023
Image Source: cnet.com

The feature is intended to be useful for people who need to connect but don’t have cellular connectivity. At the event, Google unveiled a brand-new feature called “uninterrupted listening,” which will seamlessly switch playing music or a podcast from one device to another based on the user’s location.

That means that customers who are committed to the Android ecosystem, could, for example, leave their car and have their music playback transfer automatically to their phone.

BMW displayed the I Vision Dee, a concept automobile that would let drivers mix and match up to 32 distinct colours. At CES 2023, Sony said that it will work with Honda to create the Afeela electric vehicle. A display integrated into the front bumper is only one of its many unique features.

It is slated to be delivered in 2026. Tech giant Lenovo showcased a variety of products, the strangest of which was perhaps a headset-free metaverse gadget. Project Chronos, as it is known undercover, would record a person’s actions and facial gestures so they could take part in an event that was taking place virtually.

Aeo, an adorable robot from Aeolus Robotics, demonstrated its capabilities for opening doors, carrying objects, and disinfecting surfaces.

Customers can now place a pre-order for a Ring Car Cam after several delays and failed attempts. The well-known security business owned by Amazon created a camera with a dual-facing lens, a break-in detection capability, and the option to check in with the automobile using the Ring app.

The Frenz brainband links to the phone and employs AI to select audio and calming sounds that are intended to improve your sleep. Through monitoring the pulse rate and other statistics, it will gradually learn what makes a user feel calm and productive.

At CES 2023, Sony announced intentions to create a gaming controller for those with disabilities. Project Leonardo, as it’s known, will be adaptable to aid with typical issues for gamers with poor motor control.

Relumino Mode, a feature that will aid people with low vision or limited vision, was showcased by Samsung. To make items onscreen easier to view, Relumino Mode accentuates contours, sharpens contrast, and enriches colours.

A trailer for Gran Turismo, the movie based on a video game starring David Harbour, Orlando Bloom, and Darren Barnet, was unveiled by Sony.

At CES 2023, Neutrogena unveiled a hip new piece of beauty technology. People can now get a customised skincare supplement “stack” through Neutrogena’s Skin360 App that looks somewhat like a little vitamin sandwich and can be 3D printed by Nourished, a business that makes “super nutrient” gummies.

Afeela

CES 2023: Sony and Honda reveal Afeela, their joint EV brand

According to Sony Honda Mobility Inc., its electric vehicle will debut under the brand Afeela. This marks the newest entry in a market already packed with established players like Tesla Inc.

Afeela
Image Source: techcrunch.com

Yasuhide Mizuno, chief executive officer of Sony Honda Mobility, revealed the first prototype of the project during Sony’s CES press conference in Las Vegas on Wednesday. The Afeela prototype was unveiled by Sony and Honda over a year after the two companies announced their intentions to jointly produce and market electric automobiles.

The four-door sedan was demonstrated on stage as Sony CEO Kenichiro Yoshida discussed the company’s mobility strategy, which places an emphasis on creating automobiles with autonomous features and the ability to turn into “moving entertainment spaces.”

According to the CEO of Sony, the Afeelas’ first preorders will take place during the initial half of 2025, and sales will start the following year. Buyers in North America will receive the first shipments in the spring of 2026.

The new EV will initially be produced at Honda’s North American factory and will have Level 3 automated driving features under certain restrictions, according to prior statements from Sony and Honda. In a vehicle with level 3 autonomy, the driver can still operate the vehicle in congested areas, but only when the system explicitly requests it.

The incorporation of external media on the front of the car, which enables it to communicate with other drivers and transmit critical information, was one of the new design aspects that Sony presented at the event.

The prototype is also outfitted with 45 cameras and sensors both inside and outside the car to assure security. To avoid accidents, the in-cabin sensors will keep track of the driver’s condition.

As per Yoshida, CEO of Sony, Afeela will also offer top-notch entertainment to its patrons. The Sony-Honda JV will use the 3D computer graphics game engine Unreal Engine from Epic Games in its automobiles to help envision not only entertainment in cars but also connectivity and safety.

CEO Yoshida noted, “In addition to movies, games, and music, we envision a new in-cabin experience using our expertise in UX and UI technologies.”

The Snapdragon digital chassis from Qualcomm, along with its system-on-a-chip technology, will be the foundation for Afeela cars. Through the continual inclusion of games and other improvements over the period of owning one of its vehicles, Tesla Inc. has established the benchmark for connected vehicle experiences.

Together with electronics companies’ expertise in entertainment, networking, and sensors, Sony, Honda, and numerous European manufacturers, including Volkswagen AG, are now striving to accelerate the development of intelligent electric vehicles.

According to Epic Games Chief Technology Officer Kim Libreri, the company would collaborate with Sony Honda to “deliver connected automotive experiences that lead the way not only in visual communication and safety but also entertainment.”