Your Tech Story

bmw founder

bmw

BMW Out with Electric Versions of the X1-SUV and 5-Series

Recent weeks have been exciting for auto enthusiasts, with companies like Ford and Tesla issuing updates on new releases. Well, the excitement is here to stay as BMW becomes the newest auto-giant to publish statements regarding future releases. As per a report, BMW has decided to offer completely electric versions of some of their vehicles in the coming year. Here’s a look at the whole story and what it means to the auto giant and car lovers.

BMW Company’s Electrics

BMW stated that it would be offering electric versions of two of their popular lines. The company will take the X1-SUV and 5 Series electric in a bid to have at least 25 electrified vehicles as a part of their portfolio by 2023. However, the company has not made it clear by when these vehicles will be available. The electric drive-train will serve as one of four options for the buyers of the X1 and 5-Series. The Sedan and SUV will also be available as diesel, gas or plug-in hybrids. Such models will feature a 48-bolt technology that is mild-hybrid in nature.

BMW
Image Source: autocar.co.uk

Expanding Lines

The company came out with such a decision to align with its plan of diversifying and expanding its electric lineup. Before this announcement, the company decided earlier this year to offer their 7-Series as an electric as well. The flagship 7-Series Sedan is one of their most iconic lineups, and coming next year, it will be available with an electric drive-train.

Goals in the Years to Come

By 2023, the company aims to have at least 25 electric models on their portfolio. Out of these 25, at least half the models will be fully electric, while the others will have electric components. The “electrified” models also stand for ones that come equipped as a plug-in hybrid or normal hybrid. BMW has stated that its goal is to have at least 7 million electrified vehicles on the road by the end of 2030. Also, the company is aiming to ensure that at least two-thirds of that 7 million will be fully electric.

Availability

The automaker aims to bring out these five all-electric vehicles onto the road by the end of next year. The vehicles lined up include the Mini Cooper SE, BMW i4, BMW iX3, BMW iNEXT and the BMW i3. Out of these, the BMW i3 is a famous vehicle, which is a part of the electric vehicle industry. The others are newer entries that do not have the name that the i3 has, and this is something BMW wants to cultivate. When it comes to performance, the Cooper SE comes with an i3 motor. The vehicle’s marketing focuses on the fact that it is an easy-to-drive urban vehicle. It comes with a 32.6 kWh battery that allows for a 110-mile EPA-rated range. 

iX3 Not for America

The iX3, which borrows heavily from the X3, works as an electric crossover. The car will have its assembly done in China, and will surprisingly not come to the US. Instead, BMW plans to hit the market with the iX3 in China by the middle of next year. The company choosing to ignore the US when it comes to their first electric crossover seemed surprising to most experts. However, they believe the decision will help BMW strengthen its hold on the EV market in Europe and China.

However, since the iX3 was built off the X3, which is the company’s most popular model in the US, fans were left disappointed. The company held the unveiling of the car in Beijing through the Auto China expo in 2018. The automaker will have to keep in mind Europe’s stricter regulations when it comes to emissions to have a successful campaign in the EU.

BMW isn’t the only car manufacturer to rethink their EV strategies. For instance, Mercedes-Benz has delayed the American launch of their EQC SUV, which will now occur only in 2021. Similarly, Volkswagen will also withhold the ID.3 from the US, bringing the ID.4 instead to American shores.

When it comes to the other model, BMW stated that the i4, which has a range of 270 miles, will hit production in early 2021. Similarly, the iNEXT, which is a flagship model for the company, will start production next year. It will be interesting to see the finished models and how they perform in a tepid EV market.

BMW : One of the Oldest Aircraft Manufactures and the Leading Motorcars Giant of Today’s Time

Humans have always been obsessed with speed. Ever since the emergence of automobiles, our top priority has been to build a machine, which is faster, and at the same time, reliable. One company that has gained the trust of the millions around the world is BMW.

Bavarian Motor Works or Bayerische Motoren Werke is a Germany based automobile manufacturing giant. Founded in the year 1916, by Franz Josef Popp, BMW has a total workforce of more than a hundred thousand employees. The company headquarters are located in Munich, Bavaria and, Germany. It is an international acclaimed manufacturing unit and the most reliable and trusted brand in the global market.

BMW headquarters
Image Source: bmwblog.com

The company is the twelfth largest motorcars producer company in the world. Awarded at several events, the motorcars manufacturer hold Guinness World Record for longest sustained drift by BMW M5 model. BMW produces cars in Germany, China, India, South Africa, UK and US. Today, it is the most desirable car brand besides Mercedes and Audi.

The Emergence of the Company

During the initial days, BMW started as an aircraft-manufacturing firm named Rapp Motorenwerke. By the end of 1918, the manufacturing unit of the firm was forced to cease the aircraft engine manufacturing, and later, in the year 1923, it switched to motorcycle production. The transmission was not that easy, however, it bought golden luck for the company. Soon, the firm started manufacturing and producing motorcycles on a commercial scale.

In 1930, the firm regained authorization to manufacture aircraft parts. But by the end of 1959, due to the cost constraints, the firm had to discontinue the aircraft production. The company then decided to switch to automobile manufacturing, which proved to be a vital changing phase in the future of the firm.

Transition as Automobile Manufacturer

Right after the switch, BMW bought Hans Glas in 1966. The first car released by the company was Dixi. The car’s design was based on Aston seven model. The Dixi had a top speed of 75mph, which was pretty fast in those times. In 1992, BMW acquired a big California based industrial studio, and later, annexed British Rover Group.

Rover brought bad omen for BMW, and as a result, the company decided to sell Rover to Phoenix Consortium. The company ever since then involved exponentially in car designing and manufacturing process. It has a customary blue and white logo derived from ancestral Rapp Motorenwerke. The company has estimated more than six assembly lines and four operating division mainly BMW Motorrad, Mini, BMW Motorsport and BMWi. In order to meet the requirement of the global market, the company has tripled its production units in recent years. At present, the company has a revenue of astounding $97.48 billion. The brand has established its name as one of the leading car manufacturers. The BMW cars are quite popular among celebrities as well.

Car Racing Industry and BMW

The BMW brand has dominated the Formula1 tournaments as well. The advanced engineering solution has not only evolved the cars for a better result but into a racing machine. Every year a significant number of BMW cars take part in competition around the world. BMW is not only deluged with success but clients and media attention. European golf events, PGA Championship, Football clubs and United States Olympic Committee are just a few of many clients that BMW looks after as a prominent sponsor.

Awards and Recognitions

According to several magazine and tableau, BMW is among the top 10 automobile manufacturing companies in the world. It earned 2012’s best buy award in engine and premium compact car category. In 2011, the company won The Red dot award for product designing. It was also awarded the Euro Car body award in 2017. Recently, BMW M5 has been voted the world’s best performance car of 2018.