Avid Technology – The Pioneers of Video Editing and Multimedia Software.
The day people discovered video and film making, that too with audio, was one of the most revolutionary days for humankind. The devices to develop those videos and platforms to run those videos have come a long way and today making videos and editing them according to one needs has become really easy. There are different people behind making those complex works easy, and few include the ones who make that user-friendly editing software for videographers and other multimedia companies. Avid Technology is one such company that has been in the software industry for the last 34 years and developing dedicated software products for the multimedia industry.
About Avid Technology
Bill Warner had founded Avid Technology in August 1987. It is an American software and multimedia company, with its headquarters based in Burlington, Massachusetts, United States. The company is best known for its software and editing products for the multimedia industry, and its key products include Pro Tools, Media Composer, Sibelius, Avid VENUE, Avid NEXIS, MediaCentral, FastServe, etc. Media Composer is the flagship product of Avid Technology. In the past 34 years, Avid Technology has gained the trust of clients from all over the world, and over 1500 people are working for it globally. Aspiring artists, creative professionals, production teams, and media enterprises cover the major part of the Avid client base. As per the 2020 records, the company made annual revenues worth US$360.5 million, and its estimated operating income for 2018 was US$13.684 million.
The Back Story
Bill Warner, the founder of Avid Technology, was working as a marketing manager at Apollo Computer before he founded the company in 1987. After establishing the company, he started to work on the first product of the company, a non-linear editing system named Avid/1 Media Composer. The company presented the very product in April 1988 at the National Association of Broadcasters (NAB). Avid Technology was the first to launch such a product for video editors. The innovative idea behind the product made it the most loved product of the 90s and replaced many conventional and existing but outdated products. The very product made it way easier for the editors to edit the videos in lesser time and more effectively.
Avid Technology, in almost ten years of its inception, bagged the technical Emmy award for Outstanding Engineering Development for its unique video editing system. In 1994, Avid launched another product named Open Media Framework, and in the next ten years, it launched products like Avid Interplay and Unity Isi, software different from a video editor. Avid Technology also won an Oscar for its revolutionary Avid Film Composer at the 71st Academy Awards in March 1999.
Avid Technology saw steady but rapid growth from the very beginning. Some of the credit of its growth also go to its strategic acquisitions. These acquisitions include names like DiVA Corporation (1993), Digidesign (1994), Basys (1994), Elastic Reality, Inc. (1995), Softimage (1998), NewStar (1998), Pluto Technology (2000), iKnowledge (2002), Rocket Networks (2003), Bomb Factory (@004), Sundance Digital (2006), Blue Order Solutions AG (2010), Rocket Networ (2012), Orad Systems (2015), etc.
The CEO at Avid Technology
With over thirty years of experience, Rosica has served many well-known companies at different prominent positions. He completed his graduation from Sierra College and then went to Sacramento State University for further studies.
In 1991, Rosica joined Philips Electronics and became the Vice President and General Manager of the company’s Digital Video Systems division. Later, in 2002, he became the Senior Vice President of the Strategic and Business Development wing of Thomson. Rosica also served Grass Valley as the Executive Vice president and Chief Sales & Marketing Officer for two years. In January 2013, Rosica joined Avid Technology, and for the past nine years, served the company in various positions, including Senior Vice President of Worldwide Field Operations and Chief Sales & Marketing Officer, etc. In December 2016, he was promoted to be the President of the company, and in February 2018, Rosica became the CEO of Avid Technology.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.