AT&T Planning the Trials of New Android-based Streaming Device in 2019
AT&T, after facing a decline in its traditional pay-TV business, has decided and buckled up for launching its new streaming device, that, AT&T is, currently, beta testing. The streaming device, named as Osprey, is a set-top box, that targets to run on the Android TV and allows the access to other streaming apps. The news was officially announced by John Donovan, the CEO of AT&T Communications, on the third earnings call of AT&T.
AT&T went through a net loss of 346,000 traditional TV customers. Still, it has gained 49,000 for its DirecTV Now, streaming service and with the increasing popularity of Android TV, AT&T has figured out the way to recover its losses and lost customers. Developing a device basically to run with an Android TV can be considered a remarkable move for the business of AT&T.
Donovan said, “we expect this service to be EBITDA positive, and over time, it should lower the acquisition cost of our premium video service.” Last year, Variety reported the development of such device that was later, confirmed by AT&T.
The set-top box will support the voice remote, 4K playback, and also, will run the third-party Android apps. The company is more focused on improving profitability and will adopt more deliberate strategies, to break the deals. Donovan added, “Evaluating our channel lineups and taking a fresh look at how we can align content cost with the price.”
The device will be running on the DirecTV Now and the new DirecTV streaming version. AT&T will provide the same contracts and number of channels, in the new set-top-box, but mainly it is focused on eliminating the traditional satellite dish. The trial for the device is expected to start in early 2019, and there has been no statement about the final launch of the device in the market.
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