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AMD confirms the use of Radeon Graphics in Samsung Flagship Exynos SoC and Next-Gen Tesla Cars during Computex 2021.

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Upcoming new series of products from many companies have been confirmed during the virtual Computex 2021. One such company is AMD that has confirmed two rumors which were spreading in the air for a while. Dr. Lisa Su, CEO of AMD has confirmed that the partnership of AMD with Samsung and Tesla is going to the next level with AMD’s RDNA 2 graphics architecture. This new graphics architecture of AMD Radeon will be incorporated in Samsung’s next flagship Exynos SoC and both the Ryzen APU and GPU will power Tesla’s cars. For the Tesla company, both APUs and GPUs of AMD Ryzen will be used in the next Tesla Model S and Model X revisions.

Partnership of Samsung and AMD

The two companies have joined hands in June 2019 which will allow Samsung to have access to the license for AMD’s Radeon graphics IP for the company’s future Exynos processors. Though both the companies had entered into a partnership two years ago, the details of the agreement have not been revealed by either of them. Even the details of the partnership between AMD and Tesla are unknown. But very soon both Samsung and Tesla will make announcements about their individual new products which will be powered by AMD Radeon graphics. Samsung has dropped just a small hint that the first Exynos processor with Radeon graphics will be released in 2021 but no further information was provided.

AMD
Image Source: youtube.com

During the virtual event of Computex 2021, Su has mentioned that Samsung will use Radeon RDNA 2-based graphics for its new flagship Exynos smartphone processor. She further added this new product will also support ray tracing and variable rate shading. The rest of the details about the product will be announced by Samsung itself later this year. The existing Samsung customers are going to see which new series of smartphones will receive high-end integrated graphics capabilities. Samsung has used a blend of its own Exynos processors along with Qualcomm chips (Snapdragon) to build most of the models but this time the company is making it more exciting.

Samsung and AMD

Samsung hasn’t announced anything clearly regarding the details of the products. So, it is uncertain if the company is planning to use this upcoming Exynos SoC in smartphones or any other products or both. Tablets are another range of high-demand products but there is a rumor that Samsung is planning to launch laptops running Windows on Arm (Gadgets 360). If Samsung is planning to launch these new models of laptops it will give a competition to Apple which has started developing its own Arm-based processors. But, Samsung is famous for its wide range of smartphones in every market around the world, so it is unpredictable how the laptop market would turn out if the company truly releases it.

AMD and Tesla

Though the company has announced the partnership for Tesla Model S and X recently, the rumor spread in the market when Tesla announced the redesign of these models earlier this year. Tesla is planning to avail high-end gaming in these revised versions of cars which will require high graphics horsepower. With an embedded Ryzen APU powering the in-dash infotainment system of the new Tesla cars coupled with an RDNA 2-based GPU, it will allow the users to run AAA games.

Both the X and S models of the Tesla cars are featuring large dashboards touch screens along with rear passenger screens. Along with the modification to the infotainment systems, Tesla has also begun testing compatibility with wireless controllers which will allow the passengers to game from any seat. But, Tesla has not yet announced which game developers will be supported in this new environment or what is the software used to run the platform.

AMD CEO, Lisa Su has also mentioned that the new AMD GPU can deliver up to 10 Teraflops of graphics throughput. The graphics of AMD are already implemented in Son’s PlayStation and Microsoft’s Xbox gaming consoles. So, the gamers have a fair idea of the performance that can be delivered by the graphics of AMD given that the company is expanding its collaboration.

Surface Laptop 4

Surface Laptop 4 introduced by Microsoft with Intel and AMD options.

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It has been a decade the Surface laptops have successfully enhanced user experience by bridging the gap between people and technology in a frictionless manner. Surface laptops provide premium design, top-class performance, immersive touchscreen display technologies, and many more. The series of Surface laptops target broad customers from students to professionals meeting individual needs. Currently, Surface Laptop have the highest customer satisfaction rating in its class.

The requirements for every user are unique and till today Surface laptops have served them well. In the journey to provide a better experience to the people so that they can connect in a better way to the world and to their work through technology, Microsoft introduces Surface Laptop 4. The users are free to choose color, size, and price starting from $999.99 and can be currently ordered from the US, Japan, and Canada. In the US, whoever will order before 15th April will receive free Surface Earbuds as a gift.

Price of Surface Laptop 4

The price of 13.5″ laptops starts from $999 (Rs 75,196 approx) for the Ryzen 5 variants. The same size laptops for Core i5 variants are priced at $1299 (Rs 97,778 approx). The i7 variants will be available at a price of $1699 (Rs 1,27,887 approx). For the Intel processor, customers will have four color choices while in the case of AMD, the model will be only available in grey color. For the 15″ laptops, Intel processor Surface Laptop 4 is starting at $1699 (i7 variant) and Ryzen 7 models are starting from $1299.

Specifications of Surface Laptop 4

The new Surface Laptop 4 is optimized for Microsoft experiences. It will retain the same iconic design and the materials used in the previous versions of Surface laptops. The laptop will have a 3:2 PixelSense touchscreen which will come in 13.5″ and 15″ models. There will also be a number of choices for colors which includes a new option, Ice Blue finish. The built-in front-facing camera in the laptop is full HD that can work magnificently in low light.

Surface Laptop 4
Image Source: blogs.windows.com

Surface Laptop 4 has a studio microphone array that will ensure high-quality audio in meetings. It also has Dolby Atmos Omnisonic speakers to enhance your cinematic experience. One of the best features about this new laptop is it will provide you options between 11th Generation Intel Core and AMD Ryzen Mobile Processors with Radeon Graphics Microsoft Surface Edition (8 cores). For both the processors, you will experience a very highly efficient laptop pioneering your multitasking demand.

Comfortable Multitasking

Surface Laptop 4 will make you feel that the product is exclusively designed for you with its multitasking capabilities. From office workers to students, from gaming enthusiasts to content creators, you can do some serious multitasking on this laptop without the fear of compromised performance. Moreover, you can work with this laptop from anywhere and attend meetings as this product can perform well even in low light. So, no matter if you are spending a vacation inside a deep forest or camping up in the mountains, this laptop will always have your back. Surface Laptop 4 also provides brilliant typing comfort and large trackpads. This is very advantageous for content creators and bloggers.

Surface Laptop 4 has the advanced feature of face sign-in which saves your time and you can start working from right where you left. The laptop also has all-day battery life hence it will not interrupt your workflow. You can backup all your work-related files and other documents in the cloud with integrated OneDrive storage. Surface Laptop 4 also gives you a choice of memory capability of 8GB, 16GB, or 32GB LPDDR4x RAM. This option for RAM is especially helpful for developers who need extremely high capabilities. The 13.5″ laptops have comparatively more battery life in the case of both Intel and AMD Ryzen.

Surveys say that most of the employees even after the end of the pandemic prefer remote work culture. To make their working efficiency better, Microsoft is introducing Surface headphones which will provide a better experience when attending a meeting. Customers already love the technology, design, and performance of Surface laptops and Microsoft is striving to improve the existing system along with Windows.

AMD Ryzen Pro 5000

AMD launches new Ryzen Pro 5000 series processors especially for professional laptops

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AMD announced on 16th March 2021 about the launch of AMD Ryzen Pro 5000 Series Mobile processors, thus bringing the Zen 3 architecture for business class laptops. With this new chip paired with Zen 3 core, the business laptops will become more efficient and provide uncompromising performance. A highly efficient laptop is a prerequisite in the professional world especially after how the pandemic has changed our lifestyle. The new Ryzen Pro 5000 Series chip will be paired with the designer’s suite of Pro technologies with high-security bits and fueled by the latest CPU design.

According to the company, the new series of chips for business-class laptops is a solution for working remotely. While the entire world has started working remotely, the demand for high security has also increased as the work environment is getting distributed widely. And, with the help of the AMD Ryzen Pro 5000 series, the laptops can suffice all the needs of professionals for maintaining quality performance and high-security features.

AMD Ryzen Pro 5000 Mobile Processors Series Security features

In a statement by Saeid Moshkelani, senior vice president and general manager, Client Business Unit, AMD, he said, “The new AMD Ryzen Pro 5000 series mobile processors significantly increase the capabilities of ultrathin enterprise notebooks and deliver best-in-class user experiences with leadership performance, exceptional battery life and robust security features for every work environment.” The main two improvements focused on in these new series of chips are remote work management and improved security.

Ryzen Pro 5000
Image Source: techpowerup.com

The new chips are strengthened by multi-layered security with AMD Shadow Stack, Secured Core PC, and FIPS 140-3 certification. The AMD Shadow Stack will help the system to mitigate malware attacks by hardware-enabled protection. The security system will also have deep integration with Microsoft and OEMs. Apart from this, the Memory Guard will enable system memory encryption to bring down attacks and it will automatically be enabled on Microsoft Secured-Core PCs.

Performance and efficiency

With improved security, the AMD Ryzen Pro 5000 Mobile Processors series also excel in efficiency and multi-threaded performance. The AMD Ryzen 7 Pro 5850U processor is coming with 8 cores and 16 threads. This processor will offer high-level CPU performance with a 57 percent increase in multi-threaded performance. This processor will also enhance the productivity and overall performance of the laptop by 23 percent as compared to the existing competition in the market. Though working remotely from home doesn’t call for battery trouble, the processor also comes with an improved battery life of 17.5 hours.

The users can expect the arrival of these new chip embedded laptops from HP and Lenovo from the second quarter of 2021. AMD also expects the sale of AMD-powered enterprise notebook will increase by at least three folds by the end of this year. There are three models of this new series expected to roll out, namely, AMD Ryzen 7 Pro 5850U, 5650U, and 5450U. All of these have Zen 3 architecture. The processors are also featuring 18-months of planned software stability and 24-months of planned availability.

Statements of HP and Lenovo

With both HP and Lenovo to integrate this new AMD processor in their laptops, Andy Rhodes, Global Head, Commercial Systems and Display Solutions, HP, said that “ HP is committed to empowering employees and IT teams everywhere, and our continued work with AMD leads with innovation to deliver powerful and secure computing experiences to keep people connected and productive at home, in the office, or both.”

Jerry Paradise, vice president, Global Commercial Portfolio & Product Management, Lenovo PCSD, said that “At Lenovo, we have a long tradition of providing our enterprise customers with innovative systems that deliver excellent performance and security and we are pleased to continue delivering on this promise with new laptops powered by the latest AMD mobile processors,”

About AMD

AMD started its journey in 1969 as a Silicon Valley start-up. The company’s primary goal was to develop cutting-edge semiconductor products and has evolved with time. Currently, the company is focused on building high computing, graphics, and visualization technologies. Lisa Su is the current President and CEO of the company. The main products of the company are CPU, GPU, microprocessors, SOCs, motherboard chipsets, embedded processors, solid-state drivers, etc.

AMD

New Ryzen 5000 series mobile processors by AMD released in CES 2021

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The new AMD’s Ryzen 5000 series mobile processors promise the best gaming experience for 2021. Most of the new processors in this new series are based on the architecture of 7nm ‘Zen 3’ and the company claims this model to be both energy-efficient and high in performance. AMD revealed this big announcement at the virtual event of CES 2021. Lisa Su, CEO of AMD, said that the new Ryzen 5000 mobile series is the most powerful processor ever built.

These new processors will be available in the early Q1 2021 from manufacturing companies like Lenovo, Asus, Acer, Dell, and HP. Su also mentioned that about 150 models will be launched this year showing a 50% increase in growth over the previous generation. Apart from the new series of mobile processors, AMD also showed a glimpse of upcoming Radeon GPUs for both desktops and laptops. Along with this, the company showed a teaser of the next-gen Epyc data centers CPUs.

AMD Ryzen 5000 series

AMD
Image Source: digit.in

The 5000 series of AMD processors have two main categories, namely, the H series and the U series. Laptops of the H series are extensively used by gamers and content creators whereas the U series laptops are more of ultraportable notebooks.

Ryzen H, HS, and HX series

As the H series processors are specially designed for high-performance gaming laptops, the company is focusing on Ryzen HX as a differentiating brand to represent the choice for ultimate gaming laptops. The battery life of this new series of laptops is outstanding so that the gamers are not interrupted while playing. The processor of the H series has 3 cores and 16 threads. As compared to the last generation processors, Ryzen 9 5980HX has a 23% increased capability to perform single-thread performance and a 17% boost in performing multi-thread functions.

While the new HX series is all focused on gaming quality with a boost speed of 4.6 GHz, 45W TDP, 20MB of L2+L3 cache, the HS-series processors are designed for thin and light systems. On the HS-series, Ryzen 9 5980HS also has 8 cores and 16 threads. It allows a top boost speed of 4.8 GHz and like AMD says “the fastest mobile processors you can get.”  Some of the new processors in the H-series, HS-series, and HX-series are Ryzen 7 5800H, Ryzen 9 5980HX, and Ryzen 9 5900HS respectively.

The U-series from Ryzen

According to the company, the new Ryzen 7 5800U from the U-series is rated for a high battery life of 17.5 hours of general usage and 21 hours in case of video playback. This new processor of the U-series also has 8 cores and 16 threads with a boost speed of 4.4 GHz slightly lower than the H-series. AMD claims that this processor will deliver the fastest productivity in ultrathin notebooks. Targeting mainly the general consumers like students and office goers, the new processors of the U-series will provide a 16% boost in the single-thread performance and 14% in the multi-thread performance. Till now, 5 new models of the U-series have been announced by the company but some of them will still run on the Zen-2 architecture. Models like Ryzen 7 5700U, Ryzen 5 5500U, and Ryzen 3 5300U will run on Zen-2 architecture.

Apart from the new H-series and U-series processors, AMD has also introduced new Ryzen desktop processors. The company revealed new variants of Ryzen 9 5900X and Ryzen 7 5800X for a better experience for desktop users. AMD claims that the desktop process Ryzen 9 5900X will increase the 1080p gaming performance by making it 24% faster than the previous generation.

New Intel processors

With introducing so many powerful processors this year, it will give a tough competition for the Intel processors. In the virtual event of CES 2021, Intel also introduced the new Tiger Lake H systems. Last year, Intel launched the 11th Gen Tiger Lake processors and in CES 2021, the company released the H-series of the 11th Gen Core chips. Intel is introducing 35W H-series chips so that the performance is enhanced for the lightweight small laptops. The details are not very clear about the upcoming models for 45W chips which AMD needs to look out for.

AMD

AMD – The evolution of semiconductor firm from designing simple Shift register to high tech processors

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The semiconductor industry is one of the inherently risky industries. Because we know that technology evolves every year, and people also demand products that use cut edge technology. But the product development cycle generally takes three to five years, so companies need to stay one step ahead of the customer’s demand. It means, the firms need to develop such products in advance that customers will demand a few years later. Thus, if any semiconductor firm doesn’t follow the update then it will be out of competition, surely.

In such a scenario, very few old firms succeed to keep their dominance in the semiconductor industry. Advanced Micro Devices i.e. AMD is one of such names that still have a high reputation and has acquired a large market globally. Since 1969, the firm has gone through lots of evolution as well as up-downs but succeeds to meet the exceptions of every generation.

What is AMD?

A USA based multinational semiconductor firm AMD is well-known all over the world. It is headquartered in Santa Clara in California. The firm is recognized for its computer processors and the development of other technologies for business as well as personal consumers. Mainly the firm has manufacturing units of microprocessors, motherboard chipsets, graphics processors, and embedded processors. These are used for PCs, servers, workstations, and embedded system applications.

How it is formed?

To see the history of AMD’s establishment we have to look back to the year 1969. Yes, it is that old and still stands out than other Rivals. Meanwhile, in 1969, the former executives of Fairchild semiconductor established Advanced Micro Devices to develops their own products. They were almost seven colleagues including Jerry Sanders III, John Carey, Ed Turney, Sven Simonsen, Jack Gifford, and the other three members.

Soon after a year of establishment, the firm released the first product. It was a 4-bit MSI shift register of series Am9300. Also, it launched the logic counter of series Am2501, which was commercially successful. As well, it was the fastest multiplier available at that time. Thereafter, AMD developed many other products including RAM chips, processors, etc.

Products Of AMD

Since 1969, AMD acquired large business as well as consumer market due to its promising products. US Department of Energy also favors AMD’s chips for its project of the supercomputer. As well, the firm is a powering exascale class supercomputer at the Lawrence Livermore National Laboratory. Moreover, the Ryzen processor is a well-known product of AMD. Recently, the firm released the third generation of this product. Another processor called Epyc is a milestone of Advanced Micro Devices, designed for data centers. Apart from processors, firm design CPU, APU, RAM, Graphics products, etc. Athlon, Opteron, Radeon, Radeon Instinct are some of the products of AMD.

Strategy

Standing out in the competition in the semiconductor industry is not a cakewalk. When there are tough competitors like Intel, it gets more difficult. Despite all challenges, AMD stands strong in the industry since it’s the foundation. For this, credit goes to the policymakers and founders. The firm adopted a unique strategy and focus on areas of development of high-performance processors, computing architecture, and gaming graphics chips. While stayed away from entering technology related to mobile phone development, basically the areas outside its core Competencies.

Some of the key founders of AMD

AMD Founders
Jerry Sanders, Jack Gifford, John Carey, Larry Stenger

Walter Jeremiah Sanders III

He is an American businessman and one of the core founding members of AMD. As well, he served as the CEO of the firm for a long time. Before that, Jerry worked at Fairchild semiconductor, a firm that design the first IC.

Edwin James Turney

He shares great contributions in the establishment of AMD i.e. Advanced Micro Devices. Before that, he also worked at Fairchild Semiconductor. At AMD, he served as a vice president of sales and administration for a long time.

Other Founders

The Fairchild Semiconductor’s former employees Jack Gifford, Larry Stenger, John Carey, Frank Botte,  Sven Simonsen, Jim Giles also helped in the AMD Foundation.

Later success

Lisa Su is presently serving as the CEO of AMD since 2014. Under her policy, AMD achieved great success and stability in the commercial market. Though the firm business is affected due to the US-China trade war as well as disruptions due to the Coronavirus pandemic, the firm’s shares are increased by more than 1,300%. Currently, AMD is focusing on the global data center market. While other high-tech companies focusing on next-generation technologies such as 5G, IoT, AI, etc. Last year, AMD stock was the best performing stock in the S&P 500. As well, it is in growing about 150% during this year.

AMD’s Radeon RX 5700 GPU is Faster, Efficient and Better than its Rivals

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AMD has participated for the first time in the Taipei’s annual computer expo, Computex, and it seems like it is all set to compete with its rivals Nvidia and Intel with the new chip series it is going to launch. The AMD CEO Lisa Su addressed the conference at the event on Sunday evening, and in her keynote, she revealed the latest Navi Radeon GPU range that the company is going to launch soon.

AMD Navi RX 5000 GPU
Image Source: pcfiend.com

The next-gen graphics architecture, the RX 5000 series, also known as RDNA, is suitable for PCs, consoles and cloud. It will render the all-new 7nm RDNA architecture and is faster than its previous GCN architecture, providing up to 1.25x performance per clock and 1.5x performance per watt.

The new architecture has got a multi-level cache hierarchy as well as a new streamlined graphics pipeline. This way, AMD has claimed that the GPU will render reduced latency, higher bandwidth and lower power consumption. It features a new computing unit, GDDR6 memory and support for PCI-E 4.0, which will result in better efficiency.

During the keynote, the company tested the performance of the RX 5700, by making it compete with the Nvidia’s RTX 2070 through a live-streamed demo. And, as expected, the demo concluded the performance of RX 5700 was better than the RTX card. The demo showcased a 10% better performance advantage of the AMD card over the Nvidia card. Though the company did not reveal on which AMD card it used to compete with the RTX card.

AMD did not reveal any additional details on the other features of the GPU architecture as well as its pricing but has stated that it will be launching the architecture in the coming month of July. AMD revealed that it will be discussing about the architecture in detail in the E3 stream on June 10.

Performance wise we can expect much more from this GPU architecture, as the giant game producers Sony has also opted for the same to integrate it into its next-gen PlayStation.