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borderless data

The Era Of Borderless Data Is Coming To An End.

We generate digital data every time we write an email, tap an Instagram ad, or swipe our credit cards. At the speed of a click, information travels around the world, becoming a kind of borderless money that sustains the digital economy. The flow of bits and bytes, which was mostly unregulated, fuelled the emergence of transnational mega-corporations such as Google and Amazon and transformed global communications, business, entertainment, and media. The era of open borderless data is coming to an end.

France, Austria, South Africa, and more than 50 other countries are stepping up attempts to regulate the digital data generated by their citizens, government agencies, and businesses. Governments are progressively defining laws and norms on how data may and cannot flow around the world, driven by security and privacy concerns, as well as commercial interests and authoritarian and nationalistic impulses. The best goal is to achieve “digital sovereignty” with borderless data.

Consider the following:

  • The Biden administration in Washington is circulating an early draught of an executive order designed to prevent adversaries like China from obtaining American data.
  • Judges and lawmakers in the European Union are pressing for stronger internet privacy regulations and artificial intelligence restrictions to protect information generated within the 27-nation union.
  • Indian lawmakers are working on a plan that would limit the amount of data that may leave the country of over 1.4 billion people.

According to the Information Technology and Innovation Foundation, the number of laws, regulations, and government policies requiring digital information to be maintained in a given country more than quadrupled to 144 between 2017 and 2021.

While countries like China have long walled off their digital ecosystems, the imposition of more national regulations on information flows signals a significant shift in the democratic world and affects how the internet has operated since its commercialization in the 1990s.

The implications for company operations, privacy, and how law enforcement and intelligence organizations investigate crimes and carry out surveillance activities are enormous. Microsoft, Amazon, and Google have launched new services that allow businesses to retain records and information inside a certain geographic area. Data migration has also become a topic of geopolitical debate, with a new treaty for information exchange across the Atlantic reached in principle in March.

“Over the last decade, the amount of data has grown to the point where there is pressure to bring it under sovereign control,” said Federico Fabbrini, a professor of European law at Dublin City University who edited a book on the subject and argues that data is inherently more difficult to regulate than physical goods.

Source: indianexpress.com

The new limits are unlikely to take down popular websites for most users. However, depending on where they live, consumers may lose access to some services or features. To avoid being sued under rules limiting the use of biometric data, Meta, Facebook’s parent company, recently announced that it will temporarily stop delivering augmented reality filters in Texas and Illinois.

The fight over borderless data reflects deeper economic divisions around the world.

borderless data
Image source: www.deccanherald.com

Data localization: why and why not?

According to Eduardo Ustaran, a lawyer at Hogan Lovells, a law company that helps corporations comply with new data requirements, shifting attitudes regarding digital information are “linked to a wider trend toward economic nationalism.”

The core concept of “digital sovereignty” is that digital waste generated by a person, business, or government should be stored in the country where it was generated, or at the very least treated in line with government-set privacy and other regulations. Some authorities prefer that information be held by a local company in circumstances where it is more sensitive. the world economy

That’s a significant change from today. The majority of files were formerly saved locally on home computers and corporate mainframes. However, as internet speeds and telecommunications infrastructure improved over the last two decades, cloud computing services enabled someone in Germany to save images on a Google server in California, or an Italian company to host a website using Amazon Web Services in Seattle.

JCP prescription for Data Bill explained:

After national security contractor Edward Snowden disclosed dozens of documents detailing widespread US surveillance of digital communications in 2013, it became a watershed moment

Concerns grew in Europe that relying on American companies like Facebook made Europeans vulnerable to surveillance by the US. This resulted in protracted legal battles over online privacy and trans-Atlantic talks to protect communications and other data sent to American companies.

The aftershocks continue to be felt. While the US promotes a free, unrestricted approach that allows data to flow freely across democratic nations, China, along with Russia and others, has walled off the internet and kept data within reach in order to monitor populations and stifle dissent. Europe is creating a new route, with carefully regulated markets and data privacy legislation.

Why is the Personal Data Protection Bill harmful for businesses?

The tech industry has raised concerns as new laws have been implemented. The online economy, according to groups representing Amazon, Apple, Google, Microsoft, and Meta, is fuelled by the free flow of data. They claimed that if tech businesses were to keep everything locally, they wouldn’t be able to offer the same products and services all over the world. Nonetheless, countries took action. Customers of Google’s internet measuring software, Google Analytics, which is used by many websites to collect audience statistics, were cautioned this year not to use it because it could expose Europeans’ borderless data to American eavesdropping in France and Austria.

After receiving criticism for giving the contract to an American company, the French government canceled a partnership with Microsoft to handle health-related data last year. Instead, officials promised to work with local businesses. Businesses have adapted. Microsoft said it was taking steps to make it easier for customers to preserve data inside specific geographic areas.

Customers can choose where their borderless data is housed in Europe, according to Amazon Web Services, the largest cloud computing service.

In the past year, Google Cloud has negotiated agreements with local tech and telecom companies in France, Spain, and Germany, ensuring that customers’ data is protected by a local company while using Google’s services. Ksenia Duxfield-Karyakina, who manages Google Cloud’s public policy efforts in Europe, stated, “We want to meet them where they are.”

According to Liam Maxwell, director of government transformation at Amazon Web Services, the company would adjust to European rules, but clients should be free to acquire cloud computing services based on their needs, not where the technology provider is from.

More fights over digital information loom, according to Max Schrems, an Austrian privacy activist who won litigation against Facebook over its data-sharing policies. He anticipated that the European Court of Justice would strike down the US-EU data arrangement proposed by Biden because it does not meet EU privacy rules.

“There was a time when data was completely unregulated, and people could do whatever they wanted,” Schrems explained. “Now we see that everyone is trying to govern it, but in various ways.” This is a global problem.”

Source: indianexpress.com
TWS Echo Buds

TWS Echo Buds 2nd Gen Is Now Available In India.

In India, Amazon has released the Echo Buds (2nd Gen) true wireless stereo (TWS) earphones. The latest device in the brand’s Echo lineup features a 5.7mm dynamic driver as well as Bluetooth v5 connectivity. Active noise cancellation is included in the new Amazon Echo Buds (2nd Gen) TWS earphones (ANC). These have Amazon Alexa built-in, as well as Siri and Google Assistant voice assistant support, allowing users to control a paired smartphone without touching it. For sweat resistance, the pair is rated IPX4. Customers have the option of selecting from a variety of case types. With ANC and Hands-Free Alexa enabled, the new TWS Echo Buds are said to provide up to five hours of music playback on a full charge.

Specifications And Features

The new Amazon Echo Buds (2nd Gen) TWS earphones are powered by 5.7mm speaker drivers, according to the specifications. Three microphones are housed in each earbud for improved audio clarity. The earbuds are in-ear, but Amazon claims that their narrow nozzles reduce ear pressure and allow them to be worn for longer periods of time. Four sets of ear tips and two sets of wingtips in various sizes are included with the wireless earbuds. On each earbud, there are touch controls.

Amazon claims that the active noise cancellation in the Amazon Echo Buds (2nd Gen) TWS earphones provides an immersive audio experience by cancelling ambient noise. Aside from ANC, the new earbuds have a Passthrough Mode that allows the user to hear environmental sounds when needed, allowing them to be more aware of their surroundings.

TWS Echo Buds
Image source: tosshub.com

The new TWS earbuds have an Alexa voice assistant built-in, allowing users to control the device without touching it. Simple voice commands can be used to play music, podcasts, and other media. Android 6.0 and iOS 12 or higher support Alexa voice control. Furthermore, with a paired smartphone, Amazon Echo Buds (2nd Gen) support both Google Assistant and Siri.

The Amazon Echo Buds (2nd Gen) are said to have multiple privacy controls, according to Amazon. The Alexa app allows users to silence the microphones. Users can also access, listen to, and delete their recordings at any time. Amazon’s new TWS earbuds are sweat-resistant to IPX4 standards. The Amazon Echo Buds (2nd Gen) also have Bluetooth v5 connectivity. Both Android and iOS devices can be used with them. Accelerometer, proximity sensor, touch sensor, and hall sensor are among the sensors on the TWS earbuds.

The new Amazon earbuds come with USB Type-C connectivity and are said to provide up to five hours of music playback on a single charge when using ANC and Hands-Free Alexa. When combined with the charging case, the Amazon Echo Buds (2nd Gen) TWS earphones are said to provide up to 15 hours of playtime. With ANC and Hands-Free Alexa turned off, the earbuds alone are said to provide up to 6.5 hours of music playback time on a full charge. With a 15-minute quick charge, Amazon claims the earbuds can play music for up to 2 hours. The earbuds measure 20.0×19.1×19.1mm and weigh 5.7 grammes without ear tips.

Price And Availability

In India, the Amazon Echo Buds (2nd Gen) TWS earphones with a USB Type-C wired charging case cost Rs. 11,999. A higher-end model with a wireless charging case will set you back Rs. 13,999. Amazon is offering a Rs. 1,000 discount on both options as a launch offer. The earbuds are currently available for purchase on Amazon India in the colour black.

Coupang

Coupang – An e-Commerce Company That Is Recognized As The Amazon Of South Korea.

Founded in July 2010, Coupang is the second largest e-commerce marketplace in South Korea. The founder of the company is Bom Kim, a Korean-American businessman who is serving as the CEO of the company presently. Coupang is often compared to Amazon in South Korea because the company has expanded very rapidly and it is known for the fastest deliveries. The company is incorporated in Delaware, United States and apart from South Korea, recently it has entered the American stock market. In 2021, the company announced that it is expanding its business in Japan and Taiwan. Some of the other offices of Coupang are located in Seattle. Los Angeles, Shanghai, Mountain View, etc.

About Coupang

Coupang is not only a famous e-commerce company in South Korea but also recognized across the world as one of the biggest companies. The company’s growth has been exponential in the past few years and in the first quarter of 2021, sales of $4.26 billion were recorded. SoftBank majorly invested in the company when it was rising during 2015 and then in 2018 and currently, the company owns one-third of Coupang. The company is trying to create a better experience for the users every day by implementing innovative technologies. Both Forbes Magazine and MIT Technology Review recognized Coupang as one of the 50 smartest companies in the world. So, starting out only a decade ago, the company is making the same lists as Google, Facebook, Amazon, and Tesla.

Coupang’s fastest delivery is what makes it the most widely used e-commerce site in South Korea. In 2019, the company introduced a new feature called Dawn Delivery which means that if a customer orders something before midnight it will get delivered by 7 am in the next day. This feature helped the company grow very fast especially during the time of pandemic as people could get emergency supplies in less than half a day’s duration. Coupang’s IPO when entering the American market became the biggest IPO of an Asian company after the Alibaba Group.

Coupang
Image source: tellimer.com

History of the Company

Back in 2010 when Coupang was established it started out as an endeavor similar to Groupon. But within the first three years, Company crossed everyone’s expectations and left most of its competitors behind in the market. It was able to attract many large investors and in 2014 raised $300 million successfully from US investors and then in 2015 and 2018 raised $3 billion from SoftBank. SoftBank, today, owns a major portion of the company while the stakeholders are Greenoaks Capital, Maverick Holdings, Rose Park Advisors, BlackRock, and Bom Kim.

After eleven years of successfully establishing one of the largest Asian e-commerce companies, Coupang has a workforce of more than 50,000. It is because of the fastest deliveries that people in South Korea uses Coupang extensively. The company claims that 99.6% of the order received are delivered within 24 hours. The company uses Rocket Delivery Network and 70% of the South Korean citizens have a Coupang logistic center within a 10-minutes distance from their home.

Is Coupang better than Amazon?

Though in South Korea, Coupang is used extensively when compared to Amazon, the former has a very small customer base. Coupang has approximately 15 million customers whereas Amazon has over 100 million prime customers across the world. But, the customer base of Coupang will steadily increase because it is launching in overseas markets. Similar to Amazon Prime membership, Coupang has also launched a membership program (Coupang Wow Rocket Membership) and nearly 32% of the total customers are paying for it. The delivery speed of Coupang is unmatchable even for Amazon especially when it comes down to groceries.

About the Founder

Born in Seoul, Bom Kim left Korea at the age of seven and went to boarding school in Massachusetts. Later, he attended Harvard University followed by Harvard Business School but dropped out after six months. Before starting Coupang, he worked at Boston Consulting Group and currently his net worth is approximately $6.8 billion.

Apple

Apple Will Continue To Be The Most Valuable Brand, Followed By Amazon, Google, And Microsoft.

According to a report, Apple will retain its title as the world’s most valuable brand in 2022, with a valuation of $355.1 billion (roughly Rs. 26,72,600 crores). The Cupertino company’s value has increased by 35% as a result of its increased market recognition. After Apple, Amazon, and Google were named among the year’s top three most valuable brands. TikTok, on the other hand, has become the world’s fastest-growing brand, with a valuation that is expected to increase by 215 percent by 2022.

Apple has become the first brand to reach a market valuation of $3 trillion, according to Brand Finance’s latest ranking report. In 2021, the company’s branding increased from $263.37 billion (roughly Rs. 19,83,000 crore) to $355.1 billion in 2022.

According to the report, Apple’s brand value increased by 35% year over year to reach a new high. The success of the iPhone 12 and iPhone 13 around the world was a major factor in the company’s growth. The company’s slew of products across other verticals, however, only added to this. The new generation of iPads, iMacs, MacBooks, and the AirTag are among them.

Apple
Image source: tosshub.com

In addition, Apple’s diverse range of services has grown significantly. Apple Music, Apple Pay, Apple TV, and other platforms grew in popularity and revenue, propelling Apple’s brand value to new heights.

“The iPhone continues to account for roughly half of Apple’s sales. “However, with a new generation of iPads, an overhaul of the iMac, and the introduction of AirTags, Apple has given more attention to its other suite of products this year,” the company said.

In 2022, Amazon is ranked second in Brand Finance’s Global 500 ranking, following Apple. With a 38 percent increase to $350.3 billion, the US e-commerce behemoth joined the iPhone maker in surpassing the $300 billion mark (roughly Rs. 26,36,800 crore).
“Amazon considers logistics to be critical, and it is building its own end-to-end supply chain with a growing fleet of trucks, vans, and planes. The brand has invested an estimated $80 billion in its logistics division between 2020 and 2021, compared to a combined $58 billion in the previous five years, according to the firm.

According to Model Finance, Google’s model worth increased by 38 percent this year to $263.4 billion (roughly Rs. 19,82,880 crore). According to the agency, because Google relies on advertising for the vast majority of its revenue, it was initially harmed by the COVID-19 pandemic as advertising spending fell. The search giant’s business, on the other hand, rebounded as the world adjusted to the new standard, according to the report.
This year, Microsoft remained in fourth place in Model Finance’s World 500 ranking, trailing only Google. The company’s value has increased by over 31% to $184.2 billion (roughly Rs. 13,86,390 crore).
Walmart has surpassed Samsung to become the fourth most valuable brand in 2022, according to Brand Finance. The company now has a brand value of $ 111.91 billion, up 20% from $ 93.18 billion last year.
Samsung, on the other hand, dropped to fifth place with a brand value of $ 107.28 billion (about 860,200 rupees). The company has risen to the top 25 most valuable brands in brand finance, making it the only Korean company to do so.
In this year’s Brand Finance 500 rankings, Huawei, unlike Samsung, has risen from 21st to 9th place. The value of Chinese companies has increased by 29% to $ 71.2 billion, according to the company.

“US sanctions hit Huawei’s smartphone business hard, but the company responded positively by ramping up investment in both domestic technology companies and R&D, as well as shifting its focus to cloud services,” according to Brand Finance.

Source: gadgets.ndtv.com

TikTok has been named the world’s fastest-growing brand by Brand Finance, in addition to the leading top-value brands. Over the last year, the short-video app’s brand value has increased by 215 percent to $59 billion (roughly Rs. 4,43,300 crore). It ranked 18th among the top 500 most valuable brands in the world, according to the brand valuation consultancy.

Snapchat, like TikTok, became a popular app this year, with its brand value increasing. According to Brand Finance, the app’s brand value increased by 184 percent to $6.6 billion (roughly Rs. 49,600 crore).
For the second year in a row, the firm has named WeChat the world’s most powerful brand. According to the report, it had a brand value of $62.30 billion (roughly Rs. 4,68,100 crore) in 2022.

In the Brand Finance Global 500 ranking for 2022, the technology sector was once again the most valuable. According to the firm, the sector’s total brand value has surpassed $1.3 trillion (roughly Rs. 97,66,315 crore).
It’s important to note that the brand values reported by Brand Finance are calculated independently by the company and do not reflect the brand’s market capitalization.

Amazon Echo Show 15

Amazon Echo Show 15, Halo View, Astro, And Everything Else Amazon Announced At Its Hardware Event.

Amazon announced a number of new products at its virtual hardware event on Tuesday. Echo Show 15, Amazon Halo View, Amazon Glow, and Amazon Astro were announced, as well as Ring and Blink video doorbells. In addition to the new devices, Amazon has also improved its Alexa voice assistant. Most of the announced devices will be available in the US later this year.

Amazon Echo Show 15

The Amazon Echo Show 15 has a 15-inch screen, making it the company’s largest smart display to date. The Echo Show 15 is different from all previous Echo Show products. The screen has no speakers. The Echo Show has slim bezels and resembles a small television or picture frame. The Echo Show 15 can be wall-mounted both horizontally and vertically. The display shows the time and date, as well as a sticky note board to leave notes for family members who are not present.
Visual ID is also available on Echo Show 15. When you sign up for Visual ID, the smart display recognizes you and only shows you the information that is relevant to you. For example, if there is a message for you on the sticky note, it will be displayed on the screen. You can see if you have saved a date or if you have set a reminder for something. When you set up a visual ID for your child, the Echo Show 15 will only show them things that are age-appropriate.
“Echo Show 15 brings everything you need to keep your home running in one place,” said Tom Taylor, senior vice president, Amazon Alexa, of the Echo Show. You can customize the Echo Show 15 to view your shared family calendar, manage to-do lists and reminders, find meal inspiration, and track your incoming packages thanks to a redesigned home screen and Alexa widgets. The Echo Show 15 can also be adapted to your home environment with full-screen photos or graphics, so it’s always there when you need it, but disappears into the background when you don’t. “

Amazon Echo Show 15
Image source: idownloadblog.com

Halo View

Halo View, an updated version of Amazon’s fitness tracker, was also announced. The only thing people missed when Amazon made its Halo fitness tracker official a few years ago was the display. However, Amazon has now launched Halo View, a traditional fitness band with a screen. The Halo View has an AMOLED screen and a range of sensors, including an optical heart rate and blood oxygen sensor, a skin temperature sensor, and an accelerometer. Halo View is a lightweight, comfortable, and swim-proof smartwatch with a battery life of up to seven days and a charge time of fewer than 90 minutes.

Glow

Glow was advertised by Amazon as a purely children’s product. The Glow is an interactive device that allows children to communicate with their peers, family and even take virtual classes. Glow is available at an introductory price of $ 249.99 that includes a mat cover, one year of Amazon Kids +, and Tangram Bits. The device comes with a two-year worry-free warranty from Amazon, which means that Amazon will replace it free of charge in the event of a defect.

Astro

Of all the products announced at Amazon’s hardware event, the Astro attracted the most attention. When you’re not there, the Astro can monitor your home and keep an eye on your dog or dogs. The Astro can also be used to create schedules and set reminders. The robot can also listen to music and watch TV shows while roaming around the house. The robot is available for a limited time for $ 999.99 (approximately Rs 74,190) at a regular price of $ 1,449.99. (approximately Rs. 1.07 lakhs).

Smart Thermostat

Smart Thermostat is the simplest and most direct of Amazon’s new products. Because it is a smart thermostat, it is called that. From time to time they make things nice and simple.
To be fair, this Nest competitor offers quite a bit more. It costs $ 59 and was created in association with Honeywell. It is compatible with Alexa, so you can use it with other Alexa devices, and its AI has a “hunches” function that adjusts the temperature of your home HVAC system to your liking.

Ring Alarm Pro

The Ring alarm system has two different functions: home security and WiFi enhancement. The Ring Alarm Pro is a $ 249 security camera system that records video in the same way as older Ring devices, but with the added benefit of local storage rather than relying solely on the cloud. It also includes an Eero WiFi 6 router that can help you improve the Internet in your home while increasing security. It is an unusual combination, but one that some people may find attractive.

Kindle Paperwhite

Amazon Releases New Kindle Paperwhite (Waterproof), Paperwhite Signature Edition in India.

The new Amazon Kindle Paperwhite has a 6.8-inch display and charges via USB Type-C, which was unveiled on Tuesday. There are two versions of the new KindlePaperwhite (also known as the KindlePaperwhite 11th Gen): the standard Kindle Paperwhite and the Kindle Paperwhite Signature Edition. The latter has a 32GB hard drive and an automatically adjusting light sensor. On top of the new KindlePaperwhite, Amazon is holding a hardware event on September 28 when it is likely to showcase additional Echo devices and services.

Kindle Paperwhite: Specifications

The new KindlePaperwhite has a 6.8-inch glare-free display, which is 0.8 inches larger than the current KindlePaperwhite 6-inch screen. In addition, the display has thinner 10mm bezels and a flush-front design. The new KindlePaperwhite has the same 300ppi resolution as the previous model, therefore the pixel density remains unchanged. In any case, Amazon states that it has increased the brightness by 10% at the highest level in order to deliver a more comfortable experience. In addition, the warm light and white-on-black modes may be adjusted so that users can read books at any time of day or night according to their preferences.
Unlike the new normal Kindle Paperwhite, the Kindle Paperwhite Signature Edition has an auto-adjusting front light that automatically adjusts the display brightness based on ambient illumination.
The kindle paperwhite Signature Edition has 32GB of built-in storage. While the new normal KindlePaperwhite only offers 4GB of capacity, the older Kindle Voyage has 8GB of storage.
Both the new Kindle Paperwhite and the Kindle Paperwhite Signature Edition claim to have the longest battery life of any Kindle, lasting up to 10 weeks. With the USB Type-C port for quick charging, users can get 2.5 hours of battery life out of their e-readers when using a 10W adapter. In addition, wireless charging is supported on the KindlePaperwhite Signature Edition.

Kindle Paperwhite
Image source: fonearena.com


The new KindlePaperwhite models ship with a modified version of Amazon’s Kindle software, which may be downloaded separately. You can effortlessly flip between the home screen, the library, and the book you’re now reading. A revamped library experience with new filters, sort options, a new collections view, and an interactive scroll bar is also part of the redesigned UI.
The new KindlePaperwhite versions have been touted as having 20% faster page turns and an overall smoother user experience due to the updated interface and hardware.
Both the new Kindle Paperwhite and the Kindle Paperwhite Signature Edition use 60 percent post-consumer recycled polymers and 70 percent recycled die-cast magnesium in their construction. Almost all of their packaging is manufactured from wood fiber-based materials as well. Additionally, the new KindlePaperwhite has an IPX8 designation, making it water and dust-resistant.
The new Kindle Paperwhite and Kindle Paperwhite Signature Edition are still without photographs, courtesy of Amazon.

Price And Availability Details

The new KindlePaperwhite costs Rs. 13,999 in India, while the Kindle Paperwhite Signature Edition is available for Rs. 17,999. Both devices will be available for pre-order on Amazon.in starting today in a Black color option, according to the manufacturer. Customers who pre-order the new KindlePaperwhite will receive Rs. 500 in Kindle credits, which can be used to purchase eBooks at a discount of up to 80%.
The new KindlePaperwhite from Amazon will be available for purchase on October 27th, and the Kindle Paperwhite Signature Edition will be available for purchase on November 4th.

Amazon Event to be held on September 28

The next Amazon hardware event will take place on September 28 at 9:30 IST. Although Amazon has not announced all of the facts regarding the next virtual event, the invitation provided to Gadgets 360 confirms that the news about the latest Amazon gadgets, features, and services will be featured. The invitation also states “a mix of virtual and on-ground events, live from Seattle.”
The About Amazon website has also hinted at an upcoming hardware event. However, because it’s an invite-only event, we don’t expect Amazon to broadcast it openly.
Amazon announced its new Echo (4th Gen), Echo Dot (4th Gen), Echo Dot (4th Gen) With Clock, and Echo Show 10 devices at last year’s hardware event. A new game streaming service, Luna, was also revealed, as was an update to the Ring security product line, which now includes an indoor drone and a car alarm. Next week’s event could bring us new features and improvements for all of those goods and services.