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Google TV is mimicking basic cable more and more. The business revealed today that it will be incorporating content from a number of new suppliers in order to make exploring ad-supported live TV channels a focal point of the platform. The information was released after it was claimed that the business was in talks with media organizations to add related content to YouTube.

As of right now, Google TV is expanding its library of Free Ad-Supported Streaming Television (FAST) channels to include those from Plex, Haystack News, and Tubi.

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Also being added by Google are “built-in channels from Google TV that you can watch without even downloading or launching an app.” According to the corporation, the service now includes over 800 free channels.

The word “FAST” refers to “linear streaming content,” which is ad-supported and broadcast at set times like regular television shows. FAST channels, which have already been adopted by rivals like Roku, make streaming into a format akin to traditional channel-surfing, further demonstrating that live TV viewing has simply become cable delivered through a different conduit.

According to Google, the service will feature programs including Law & Order: SVU, The Walking Dead, and Westworld. It also features news material from NBC, ABC, CBS, and Fox. Additionally, it offers content from around the world in over ten languages, including Spanish, Japanese, and Hindi.

Additionally, Google claims that the redesigned TV guide, which organizes the content, makes browsing simpler and quicker. All of your live TV material will be available under the Google TV Live menu, along with YouTube TV and Sling TV (if you have a subscription).

Despite the fact that most of the experience will be pretty straightforward, some of the channels can require a download and setup procedure. To make it even simpler to enjoy the shows you already know and love, additional channels are being integrated into the new Live tab experience.

These services don’t charge any monthly fees, so you can watch a tonne of shows for free. All of that programs will be included in a new TV guide, making it simple to discover what you’re browsing for. It will also be possible to add a few of your preferred channels to the TV guide roster for quick and simple navigation.

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The Mountain View company revealed that the new live TV experience will be made available on all Google TV gadgets in the USA, including Chromecast with Google TV and TVs from Sony, TCL, Hisense, and Philips that already have Google TV integrated.

The new TV guide and free channels will be available to qualified Android TV devices later this year, Google TV stated last but not least. Google TV announced intentions to make the redesigned TV guide and free channels available to qualified Android TV devices at some point this year.