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Moikit: A preventive tech solution to avoid Kidney Stones

Health, start-up, Tech Story / By

There has been a sharp rise in Kidney stones (also known as a renal calculus or nephrolith) cases around the world in recent years. Approximately 1 in 11 people in the United States are affected by Kidney stones.

The leading cause of kidney stones is not drinking enough water. Stones commonly have been found in those who drink less than eight to ten glasses of water a day. When there is not enough water to dilute the uric acid (constituent of urine), the pH level of kidneys drops and becomes more acidic. This acidic environment in the kidneys is instrumental in the formation of kidney stones.

What if there is someone who reminds you to drink water and also keep track of your daily water intake. Moikit a Chinese tech startup has come up with a smart water bottle to track your water consumption, compile your health data and keep you hydrated.

Story behind Moikit

In 2012 Xiaoliang Li’s (founder of Moikit) wife got diagnosed with kidney stones due to poor hydration habits. When Xiaoliang studied more about Kidney stones, he learnt that less water intake leads to a host of other diseases and problems in people all over.

Drinking less water means less frequency of urination. Less urination tend minerals that cause kidney stones to settle down in the kidney nephrons and the urinary tract. When one drinks plenty of water, these minerals get flushed out through the urine instead of settling down.

In order to fix this widespread problem of hydration, Xiaoliang brought together a team to create a smart bottle that uses technology to keep people hydrated. Seed the smart water bottle from Moikit is one of the many products that Moikit is developing to solve the problem of hydration.

Seed’s built-in smart water consumption algorithms compute your body’s hydration needs according to water intake, body composition, daily activity level, and outside temperature. With this information, Seed will custom design a water intake schedule that meets your individual needs. Through small vibrations and the LED display, Seed will remind you when you have forgotten to drink enough water.

Seed using inbuilt Bluetooth transfers your water intake data to Moikit app on your smartphone. Seed also integrates seamlessly with third-party health apps and devices.

InMobi, a company that ran out of money to $2bn acquisition speculations

India, Inspiration, start-up, Tech Story / By

Every startup goes through ups and downs. It’s the critical business decisions, tough calls, hard work, persistence that makes startups survive and successful in long run.  InMobi was started  in 2006 as SMS based search platform, mKhoj, that later pivoted to become a mobile advertising platform. Founded by  Naveen Tiwari, Abhay Singhal, Mohit Saxena, and Amit Gupta, InMobi which today clocks  138 Billion monthly ad impressions and has 17 offices worldwide once barely had enough money to survive and was on the verge of possible shutdown.

Since than InMobi has come a long way. Today, company competes with Google’s AdMob, Apples’ iAd and there are speculations that Microsoft is going to acquire InMobi for $2 billion.

How team that built InMobi hopped in together
Four friends came together to build next-gen mobile ad platform. They built the first version mKhoj working out from a rented apartment in Mumbai.  In 2007 when company ran out of money, management ran the company for two months on 14 credit cards without paying bills before they hit a funding of $7 million.

Big leap & the funding
In initial days Mohit and Abhay were themselves doing cold calls to get the business. In 2007 Kleiner Perkins Caufield & Byers and Sherpalo Ventures invested $7M in InMobi. In 2008 company took a call to go global but decided not to go in a crowded market like US but  in markets like southeast Asia & Africa.

Company growth and culture
From the initials days itself company believed in long term strategy to invest in technology and people. InMobi has built a great culture. Most people in the company has stock options since the founders believe that when company tastes the success, employees too should get rewarded enough for the risk, passion and commitment to stand together in every thick and thin of the company. Unlike conventional HR standards, the company has no standard performance monitoring system, no raking and ratings and believes in employee growth and empowerment.

InMobi’s is a story of passion, a story of commitment, a story of  an Indian company that dared to go global.

Video credit: InMobi YouTube, Nasscom