Your Tech Story

Product

waze

Waze : The Israeli Build, Play, Monetize Mapping App that Acquired the Attention of Google

Leave a Comment / Founder, Google, Product, start-up, Story, Tech Story / By

Though in the past, the paper maps were the most innovative inventions of its time and helped people with their long trips to new places, it was quite difficult to read those maps when they drove their cars. But since the technology has taken everything in its hands, now people can easily find their ways to new places using the GPS systems and via the digital maps, Google Maps being one of the favourites of all. But there is another map app named Waze which came all the way from Israel, which even attracted Google and made it buy the technology behind the app.

Ehud Shabtai is the founder of Waze, who was born and brought up in Israel. He completed his graduate degree in Philosophy from Tel-Aviv University, followed by a B.S. degree in Computer Science from the same university.

Shabtai founded Waze when he encountered a problem in finding the right routes and less traffic on them, as to reach different places in lesser time. For this, one of his friends gifted him a GPS. Though GPS was good for finding the direction, it was not able to give the information about the traffic on the roads.

Waze Founder
Image Source: complex.com

Being a software engineer, he decided to develop a new application, that would help people find the direction to various places, and the information about the traffic or any blockage on the roads due to any reason. Finally, in 2006, he developed and launched a new map app, named FreeMap Israel. The app included a database for the Israeli map and crowdsourced the information of the Speed Cameras. The application used maps from Mapa Ltd. But with the instant growth of the app, Shabtai also received a copyright claim from Mapa Ltd.

Mapa Ltd, at the same time, also offered to buy the app, but Shabtai denied the offer and removed all the Mapa maps from the platform. In 2008, along with Uri Levine and Amir Shinar, to commercialise the app, Shabtai launched the Waze app. The app was like a clean slate, that would collect data from different users, such that directions to a new place, which would get stored in the app’s database, and would help other people for their trips. The app promoted a new strategy of building, playing and monetizing for the app.

Waze encouraged people to enter the route they were travelling a 10th time or the first time, and the data would get stored into its database, such that other users could follow the most appropriate path to the same destination. The users would get points for drawing roads on the app, and earn points for that. Around 1,500 volunteers helped the app in mapping the geographical area of Israel, and Amir Shinar was one of those volunteers. Later, the company got the licensing for its data. In 2009, the Shabtai renamed the company as Waze Mobile Ltd.

In a round of funding in 2010, the company raised a $25 million, followed by another $30 million in financing in the next year. The same year, Waze was upgraded with new features that would help people report local events going on the streets and roads so that the users could take other routes.

After Israel, the company opened its next office in California, employing 10 people. In 2012, the app was incorporated with options for advertising businesses based on location.

Waze received a free promotion when Interstate 405 in California was to shut due to heavy traffic. For that, a local TV show invited the Waze team in order to help people find their way. This was a great help in advertising the service. Leading to that, the company even built a web interface for TV news stations, and over 25 TV stations in the U.S. only were using the same interface to broadcast the traffic information live on TV by 2013. In the same year, the app received the Best Overall Mobile App award from the GSM Association.

Though the company had denied for selling the technology to Mapa Ltd in 2006, it was sold to Google for $966 million in June 2013. At that time, Waze had 100 employees, and Google paid them around $1.2 million during the acquisition. Since then, Google has been adding up the Waze features to Google map. In 2017, with a partnership with Spotify, Waze offered the option to play the Spotify music, and likewise, users could now get the Waze directions on Spotify directly. The next year, the company even introduced support for Apple CarPlay. Waze even updated the iOS platform with Siri Shortcuts support in 2019.

Pandora, Deezer, iHeart Radio, NPR One, Scribd, Stitcher, and TuneIn are Waze’s partners for Audio Player. With Google partnership, Waze offered the Google Assistant integration as well as YouTube Music integration on the platform.

Today, the app is used to report and track the traffic, any other incidents, like the crashes, road blockage, events on the roads, etc. People can also modify the app data by registering to it, and even record voice over for the directions on the app. The success of Waze had made it regular with around 130 million users every month.

bluestacks

Bluestacks : A Saviour in the World of Android Application Management

Leave a Comment / Founder, Product, start-up, Story, Tech Story / By

The usage of smartphones over the past decade has increased at a really jaw-dropping rate. And with smartphones comes the innumerable android apps that keep us involved in this smart device for 24/7. Be it an app for editing photographs or a high-resolution game, Android applications are plenty in number. But at times, there can be plenty of issues while downloading the app on your mobile phone, causing the phone to hang, or maybe you cannot install at all, due to insufficient memory. Most of you can relate to this issue very closely.

But have you ever heard of Bluestacks? Well, for those who already know are chilling in their room playing Android games on their PCs, and for those who don’t, you just unrolled a mystery! Bluestacks is a software technology that enables users to install every Android application on their laptops and PCs, whether a Windows or macOS system.

Bluestacks is an America-based company that headquarters in Campbell, California, the U.S. The company was founded by Rosen Sharma, Jay Vaishnav, and Suman Saraf. It serves throughout the world, and apart from the App Player, the company has also launched GamePop (subscription service).

Rosen Sharma

Sharma completed his undergraduate course in Computer Science from IIT Delhi. He graduated in the year 1993 and made into Stanford University in the same year for PhD in Computer Science. Sharma also went to Cornell University and secured another PhD in 2000.

Before co-founding Bluestacks, Sharma from the very beginning maintained an impressive career. He co-founded VxTreme in 1995, followed by serving as the CEO of Ensim Corporation. He was in the board of directors for Green border, Ugenie, Teneros, Cloud.com and Teros. In 2003, Sharma became the president and CEO of Solidcore Systems and served the company for five years. Sharma also worked for McAfee before co-founding Bluestacks and left the company in March 2011.

Jay Vaishnav

A B.Tech graduate in Mechanical Engineering from the University of Mumbai, Vaishnav later pursued a master’s from IIT Bombay. After completing his M.Tech in 1982, he went to Texas Tech University to acquire an MS degree in Computer Science.

Vaishnav was hired as a software engineer by many companies like ESVEL, Cullinet Software and Tandem Computers. He also worked for companies like Junglee, Amazon and worked for McAfee and Solidcore as well.

Suman Saraf

Saraf is an ex-NITian who completed his B.Tech in Computer Science from NIT Surat. He worked for REC Surat, NetAcross Communications (Developer), Flextronics Software Systems and Hughes Software Systems. Apart from working for McAfee and Solidcore, Saraf also co-founded Blue Whale India in the same year when Bluestacks was launched.

Story of Bluestacks

Though the sale of smartphones has been increasing exponentially, it is impossible to access every Android app from your mobile phone. So, to overcome this shortcoming Bluestacks was founded in 2011. The concept behind Bluestacks was to make it easy to install every Android application on any PC.

Though the alpha version of the product was first released on October 2011, the founders started working on it way before the exposure to press. Since all the three worked together in two companies, they had the idea in their mind for quite a long time.

Success

Within two months after the launch of the alpha version, there were more than half a million downloads of the Bluestacks App Player. They had a great start, given that there wasn’t any prominent competitor of Bluestacks in the market.

After a couple of years from launching Bluestacks, more than 10 million downloads were witnessed which increased to 130 million by 2016. In the same year, Bluestacks also provided access to more than 1.5 million Android games, and 500,000 Flash games. In May 2013, GamePop was released, and in 7th June 2013, the company finally made iPad games accessible.

In 2019, Bluestacks 4 for the 64-bit version has been released, which is more efficient and also uses comparatively less memory than the other versions.

Strategies and Investors

By 2016, the company raised $30 million from major investors, like Samsung, Qualcomm Ventures, Intel and Andreessen Horowitz.

The company is currently focused on increasing the number of users, hence, the founders are attending conferences worldwide. The software is available for free, and Bluestacks also provides custom made tools and services for enterprises, Flipkart being one of the enterprise clients.

ahrefs

Bring in the Traffic : Success Story of Ahrefs

Leave a Comment / Founder, Marketing, Product, SEO, start-up, Story, Tech Story / By

Today, the internet has become more accessible than ever. This has led to the formation of a whole new kind of marketing, i.e. digital marketing. Digital marketing has become an essential part of every business’s strategy and accounts for the highest conversion rates among the different types of marketing. Whether it be in the form of long blogs, short posts, drip email marketing or Social Media Marketing, having the right online presence makes a whole lot of difference in today’s world.

With so much content available for consumption online, businesses are finding it challenging to stay relevant. That is where SEO, the Search Engine Optimisation, plays an essential role, as it helps in raising your website’s visibility. Tools like Ahrefs allows you to leave your SEO woes behind, and in turn, raise your website’s visibility. Having grown their ARR by over 65% within just two years, it goes without saying that Ahrefs is one of the most preferred SEO tools in the industry.

About the Founders

Dmitry Gerasimenko is a Ukrainian by birth, having been born in Nizhyn, but now lives in Singapore to manage Ahrefs. Dmitry’s father handed him a computer when he was six, and ever since, he has been fascinated by computing ad programming. After school, he went on to pursue a degree in computing from the Kyiv Polytechnic University. He relocated to Singapore in 2012 to grow and expand Ahrefs, after having fallen in love with the place when he visited Singapore during one of his visits to Asia.

Ahrefs founder
Image Source: ain.ua

He began his career as a C# and PHP developer for a website design studio in Kyiv. Following this, he freelanced for an American company before turning entrepreneur. Dmitry’s love for the search engine’s started in school wherein he built a documentation search engine and even started making money selling books until he lost the project due to server issues. This love led to launch a web crawler almost ten years after graduating from University.

Founding Ahrefs

When starting Ahrefs, Dmitry had no partners, and hence bore all the risks alone. He invested his savings in the company and hired freelancers when he could afford to do so. The first $400,000 went into product development and was the amount he had saved while working as a freelancer. As the company grew, he went from handling simple projects to more advanced ones and built a team along the way.

In 2010, he recruited Igor Pikovets, who was a friend from university. A year later, the duo launched a link-index paid service. The tool started as a small fish in an ocean of other such tools, and slowly built their way up to becoming one of the most used SEO building tools available on the market now. That company grew into Ahrefs, which now has over 300 billion pages in the index, and updates over 8 billion every day, averaging at 100,000 every second.

Ahrefs acquired its first customers via ads on SEO forums and focused on building a quality product. One of the primary reasons that led to this exponential growth is that they provide a product that triumphs all comparison tests. The SEO growth market is one that is overcrowded with a lot of players; hence, standing out isn’t always an easy task. This is precisely where the company has been able to do so well because they provide a superior offering that consumers find to be the best in the market.

The company markets its product as its most important marketing tool and uses its existing customers as their company’s vocal advocates. When Ahrefs was just developing, Dmitry spent all his time, improving the quality of the application and accumulating data. That was what he focused on because he felt he could do that better than anyone else and that later became the company’s backbone. All that data which was built up, grew as the company grew, and soon, Ahrefs started gaining a reputation for having the best SEO related data.

The downside of this concentrated effort was that the tool’s design and usability weren’t that great because they weren’t areas Dmitry focused on. With the customers they had gained because of their extensive data, Dmitry built a team of web developers who over the years bettered the UI of the engine, and fixed user issues, making Ahrefs an all-in-one package.

A Resounding Success

As the business grew, Dmitry took in more employees. Hence, a team that had less than six members grew to become a close-knit family of over 30 employees. Ahrefs has always had stringent hiring policies, and they hired only when it was absolutely necessary. This is one of the main reasons why Ahrefs does with 30, what most companies do with over a hundred employees!

For instance, most employees at Ahrefs wear more hat than one, with the CMO also being in charge of the blog. Having let go of the freelance bloggers who handled the Ahrefs blog, Tim Soulo took over the blog and in doing so gained more control over the marketing strategy of the company.

Another interesting point is that Ahrefs does not have a dedicated HR team for hiring new recruits. Everything from looking for new employees to finalising the paperwork is done by the core team itself, with the person in the driver’s seat change according to the position being filled. As Dmitry has a background in programming, handles the technical hiring side and was the one who recruited Ahrefs’ present CTO, Igor.

Such a dedicated team of employees who are well-versed in their respective fields has helped the company achieve a YoY growth rate of over 65% and an 8-figure revenue. Ahrefs current has over $50M ARR and employs more than 45 people, with the team having kept 50 people limit for the company. They are still growing over 60% a year with predictions putting them at $64 million by November 2019 and $102 million by September 2020.

When Soulo joined Ahrefs, their blog attracted 15,000 visitors a month, and now over 250,000 go through their website every month. They have 8 to 10 employees handling marketing, and market-related research, around 7 taking care of customer support and the rest of the employees working on web development.

Ahrefs now has plans to create a search engine of its own. Dmitry has announced that the engine will work on principles similar to that used by DuckDuckGo. This means that it will not engage in the collection and sharing of personal user data. The fact that DuckDuckGo recently hit over 1 billion monthly searches goes to show that there is potential in this market, and Ahrefs is trying to be one of the first few to harness that potential. Ahrefs search engine strategy will also enable it to share profits with publishers, helping to foster more innovation.

wix

Wix : Web Development Like Never Before

Leave a Comment / Founder, Product, start-up, Story, Tech Story / By

Wix.com Ltd, developed by the company Wix, which is based in Israel, is essentially a cloud-based network advancement and improvement platform. The platform enables customers to create their own mobile or HTML5 websites using just drag and drop tools. Users can use the platform to add plug-ins, facilitate e-commerce, perform online marketing, create contact forms, engage in email marketing and even create forums for their websites. The company has functioned on a freemium model, with significant revenue coming from premium subscriptions taken by people.

The company grew tremendously since its inception and now has offices around the world, including ones in Canada, Germany, India, Lithuania, the US, and even Ukraine.

About the Founders

Avishai Abrahami served in the Israeli Defense Forces in the computer intelligence unit from 1990 up to 1992. After his stint with the military, in 1993, Abrahami co-founded a software company called ALT Ltd and worked as its Chief Technology Officer until they sold it in1997. Later in 1998, he co-founded a company that dealt with data centre management software development, called Sphera Corporation, and served as the Chief Technology Officer for two years. He then shifted to the position of Vice President of Marketing for the next three years. He then left the company to work as the Vice President of Strategic Alliances between 2004 to 2006. Abrahami served as the CEO of Wix.com and since 2006 was a Board Chairman from 2013 to 2016. Following his break, he was designated the Honorary Chairman and currently serving as a Board Member of SodaStream International Ltd.

wix founders
Image Source: haaretz.com

Nadav Abrahami, who is Avishai’s brother, is the Vice President of R&D and is a programmer who had earlier worked at Oberon media.

Founding Wix

Avishai Abrahami, Nadav Abrahami, and Giora Kaplan founded Wix in 2006. Being Israelis themselves, they opened their first office in Tel Aviv with backing by venture capitalist investing firms such as Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, and Benchmark Capital. Their first product was launched in 2007, via an open beta mode on Adobe Flash.

Due to the high functionality, ease of use and a large number of options made available, the product grew and gained momentum, and by 2010, the company had amassed 3.5 million users. Following this, Benchmark Capital and Bessemer Venture along with Mangrove Capital pushed for a Series C funding which brought in an extra $10 million. The money led to further developments in the software and by 2011, Wix had almost doubled in volume, with over 8.5 million active users. This, in turn, led to another round of funding, which was able to raise $40 million, making the total funds raised $61 million.

Wix: A Win-Win

By June of 2011, Wix had launched a Facebook module and hence entered the social media world. They followed suit in 2012 with a new HTML5 site builder and did away with their old Adobe Flash platform. Wix also launched an app market to sell applications in 2012 and introduced a software development kit that enables people to create web pages with ease. All these new developments helped push the company’s growth, and by 2013, they had over 34 million active and registered users. Once they hit this mark, they opened their IPO on NASDAQ and raised over $127 million. In 2014, Wix acquired an Israeli start-up which was focusing on mobile commerce applications called Appixia. They followed up this with the acquisition of an online restaurant delivery system OpenRest.

This merger paved the way for Wix Hotels, which was launched in August 2014, which was a booking system for hotels and rooms. This hotel booking software also became a part of the Wix Restaurants service which was launched later in 2016. To further their reach in the social media marketing sector, Wix acquired Moment.me in 2015, which was a website builder that doubled as a social media lead generator. The company further expanded its horizons by releasing Wix Music in 2015 to help independent musicians sell their work. By the time, Wix had acquired DeviantArt in 2017, for over $36 million, the company had multiple investments in multiple fields.

Wix is also renowned for its marketing strategies, having created several well-known SuperBowl advertisements, by teaming up with DreamWorks Animation several times. The advertisements were so popular that they attracted over 300 million viewers both through online platforms and social media.

Wix was valued at over $4.5 billion and was the first Israeli company to be valued above $4 billion. The company’s share value closed at a record of $95.8 in 2018, with an ROI of 480% having opened at $16.5 in 2013. Considered to be one of the largest cloud-based platforms in the world with millions of users across the world, Wix is a success story that highlights passion and determination. Abrahami is a true soldier who has weathered multiple storms to get to the position he is in now, and it is his skill, experience, and dedication that got Wix to where it is now. With 42 million users in over 190 countries in the world, it is safe to say that Wix is at a great place right now.

AT&T TV now

AT&T Applies New Price Hikes to its TV Now Streaming Service

Leave a Comment / News, Product, Tech News / By

Streaming services are slowly taking over the TV audience, but yet to stay in the field and ahead of the competitors, these streaming services need to apply new strategies, now and then. Despite the tough competition, AT&T’s TV Now, previously known as DirecTV Now, is yet again up to increase its prices.

AT&T at the beginning of the year had revised its streaming service plans and launched two types of streaming packages, i.e., the $50 Plus package that offers the users the access to over 45 channels, and the $70 Max package that allows the users to access over 60 channels and offers more sports coverage. But now, the company has again decided to increase the prices and that too, by 30% for the Plus package and 14% for the Max package.

It means the Plus package will now cost $65 and the Max package will be worth $80. But unlike the previous price hikes, the hikes this time will apply to both existing and the new customers, whereas in the previous price rise, the existing customers did not have to pay the extra money on their current plans.

AT&T TV now
Image Source: variety.com

AT&T is not having much good experience with its streaming business, as it has not been able to attract more customers to the services, instead is losing them slowly. Yet the company has to earn some profits, so it has decided to raise the prices.

Last year, AT&T ended the year with 1.6 million customers, whereas the number of customers in Q2 2018 was 1.8 million. Today, the customer count for the service remains at 1.3 million, which is a huge decline.

Despite the loss of last year’s customers, the company isn’t much worried about how the price hikes will affect the existing ones. For the users, there is an option to stay on the service or opt-out without paying any extra charges. Though AT&T offers a number of great services through the streaming TV, i.e. live TV and original contents from companies like HBO, it is up to the users to decide whether they think the 30% hike is valid for these services or not. The price hikes will take effect starting from 19 November 2019.

dailymotion

The French Media Revolution : Success Story of Dailymotion

Leave a Comment / Founder, Product, start-up, Story, Tech Story / By

The Internet has drastically changed the way we communicate and share media. While, most media and documents were shared via email at first, due to lack of space and other such limitations, new platforms sprouted soon enough. Presently, we are all aware of the countless media platforms which are available on the World Wide Web, ranging from YouTube to Google Drive. But way back in the early 2000s, there weren’t so many options, and that is when Dailymotion came to the rescue, becoming one of the largest video-sharing platforms in the world.

Dailymotion is European video-sharing platform owned by the French media house Vivendi and has several partners such as BBC, Bloomberg and even VICE. Read on to see how two young French computer specialists changed the way we send and share videos, by turning Dailymotion from a small idea into an empire.

About the Founders

Benjamin Bejbaum was born in Paris, France on 20th November 1976 to doctor parents. He did his schooling from Gérard de Nerval High School, in Luzarches, from where he was suspended twice for being too lazy. Though most of the staff remember him as a lazy and laid-back student who preferred playing pinball to attending school, he managed to get good grades and passed his BA with Honours. He went on to attend the University in Villetaneuse, where he graduated in Mathematics and Information Sciences.

dailymotion founders
Image Source: millionnaires.net

He was an insomniac who found it difficult to sleep, and in 1994, he found an excellent way to pass the time, i.e. with the night- gaming. With the internet and computing still in its infancy, Benjamin fell in love with computing and started teaching himself how to code. He soon started making websites and games of his own, and this later turned into a lifelong passion.

After getting turned down by his college due to his rebellious streak, Benjamin started to pick up odd jobs around time. He helped tourists in Orly, tried his hand at teleshopping and even worked at France Telecom. While trying his hand at college for the second time, he was approached by a cafe manager who offered him a job, and Benjamin quit college to start working for him. Together, they created websites and e-commerce platforms. Finally, in 2000, at the age of 24, Benjamin, along with his cousin brother, started Iguana Studio, a design company which helps people host websites.

On the other hand, Olivier Poitrey was born in 1978, in France and served as Dailymotion’s technical director up until 2015. He has a degree in graphic design and had worked at the Internet Club, freshly out of college. He later joined Digiweb, and this was where he met Benjamin Bejbaum. The two of them hit it off really well, and in 2005 founded Dailymotion.

Founding Dailymotion

Five years later, in 2005, while vacationing in New York, Benjamin took a few videos of the snowfall in Manhattan. But he was unable to send them to friends as there was no effective video sharing platform at that time. As a means to fill this void, he starts Short.tv, which was the first free site with automated video encoding. Soon, the site picked up momentum, and Benjamin dropped Iguana Studio to devote himself fully to Short.tv along with Olivier Poitrey. After a quick fundraiser, they agreed to rename their service Dailymotion.

The website started in Poitrey’s living room in Paris, with six members investing €6,000, in March 2005. By September 2006, the business roped in Atlas Ventures and Partech International and made them invest in the venture by raising over 7 million euros.

Video Rush hour: Success of Dailymotion

In 2009, owing to the growing popularity of the company, the French Government invested in the venture via a Strategic Investment Fund. In 2011, the media house Orange bought 49% of the shares of Dailymotion for €62 million, pricing the business at €120 million. But the company did not stop growing, and as the user base expanded, Orange bought the remaining 51% for €61 million in January 2013.

In May 2013, the government prevented Yahoo from acquiring a majority shareholding position in Dailymotion. Orange further pushed for an expansion of Dailymotion, trying for partnerships with Microsoft to increase the company’s presence and popularity in the US. Finally, Vivendi bought out Dailymotion from under Orange in 2015 by acquiring 80%, which they upgraded to 90% by September of the same year.

The platform soon grew and made several deals with international media houses such as Hearst Media and Bloomberg. Presently, it is available in over 25 languages with more than 43 local version serving localised content. Since then, Dailymotion has opened offices in London, San Francisco, Singapore and even, quite recently in Abidjan.

In the early days of Dailymotion, Benjamin served as the CEO and handled the company’s strategy. In June 2008, he stepped down from his position but remained a significant shareholder. Finally, in 2013, he sold off his shares in the company. In 2009, after he had resigned from Dailymotion, Benjamin launched ArtDB, which was a database of artworks and monuments. Olivier left Dailymotion in 2015, and joined Lycos Hosting, later joining Netflix in 2016.

With over 300 million monthly users, it is safe to say that the two young French boys started a largely successful and unique media revolution that changed the way we share video content.