Marketing

WordPress Now Offers a 100-year Domain and Hosting Plan for $38K

Leave a Comment / Marketing, News, Tech News / By Sandhya Gupta

In a move that’s shaking up the world of digital legacies, WordPress has just introduced an extraordinary 100-year domain and hosting plan, designed to ensure the preservation of online assets for generations to come.

The renowned platform, synonymous with website creation and content management, unveiled this groundbreaking initiative as a means to safeguard individuals’ and families’ digital footprints well into the future.

The central concept behind the 100-year plan, as outlined in an official company blog post, revolves around preserving the stories, memories, and multimedia that constitute one’s digital heritage. Tailored to meet the needs of families, founders, and individuals alike, the plan offers a novel solution to secure and document online presence for a century.

“Your domain stands as your most invaluable digital possession. While conventional domains typically remain active for a decade, our trailblazing 100-Year Plan empowers you to protect your domain for an entire century,” said WordPress in their official statement.

In exchange for a one-time payment of $38,000, subscribers gain exclusive access to an array of cutting-edge features. WordPress takes security and continuity seriously, boasting multiple content backups across dispersed data centers, automatic submission to the Internet Archive for public sites, and an optional locked mode. Additionally, the platform extends its support to cover the entire transition process, whether it involves gifting a website to a newborn or ensuring a seamless ownership transfer.

The WordPress.com 100-Year Plan takes user experience up a notch with personalized, dedicated support. Furthermore, users enjoy the perks of unmetered bandwidth, top-tier speed, and unparalleled security, all bundled conveniently into a single package.

Standard domain registrations typically span around a decade, making this 100-year proposition a truly revolutionary leap. WordPress frames this plan as an “investment in tomorrow,” encouraging users to think beyond short-term online strategies and consider the long-lasting impact they can leave on the digital landscape.

Also Read: Instacart Reveals IPO Filing, Disclosing PepsiCo Investment, Profitability

This bold move not only caters to the needs of individuals who wish to preserve their personal narratives but also caters to founders who seek to chronicle their company’s journey through time. With technology’s rapid evolution, having a stable, adaptable online platform becomes increasingly crucial. The 100-Year Plan directly addresses this concern, offering a flexible and customizable online space that can seamlessly accommodate the ever-changing tech landscape.

In an era where digital legacy is becoming as significant as physical heirlooms, WordPress emerges as a pioneer, allowing users to make a lasting mark on the internet. As the world grows more connected, the 100-year domain and hosting plan stands as a testament to the platform’s commitment to embracing the future while preserving the past.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Amazon Offers Influencers $25 Per Video to Promote Inspire, New Shopping Feed

Leave a Comment / Marketing, News, Tech News / By Sandhya Gupta

In a bid to expand its reach and boost its newly launched shopping feed called Inspire, Amazon has extended an offer to influencers in a move that has sparked both interest and skepticism. The tech giant is proposing to compensate content creators with a meager $25 per video to promote its TikTok-inspired shopping feed, but this low rate has left many influencers hesitant to jump on board.

According to screenshots of emails circulating on social media, Amazon has contacted select influencers to produce videos showcasing two or more of its products. The offer includes $12,500 for creating a maximum of 500 videos. The desired content ranges from product reviews and comparisons to ranking videos and gift inspiration featuring multiple products. With an aim to gather a whopping 35,000 videos for its Inspire feed, Amazon is setting aside $875,000 for this influencer-driven campaign.

Inspire was introduced by Amazon in December 2022, allowing users to engage with a social feed of shoppable content. Oliver Messenger, the director of Amazon Shopping, explained that the feature permits customers to effortlessly discover new products aligned with their interests and promptly make purchases on the Amazon platform. The overarching objective behind Inspire is to augment Amazon’s assortment of “shoppable features” and construct an immersive shopping experience for customers.

Nonetheless, the $25 compensation per video has raised eyebrows among influencers and content creators. The prevailing rate for User Generated Content (UGC) videos stands at $212 on average, with a commonly requested rate of $150 per video, as reported by UGC agency Brands Meet Creators. Insights from UGC creators indicate a wide range of charges, spanning from $150 to $2,500 per video.

Amidst the reveal of Amazon’s offer, some influencers have publicly ridiculed the proposal on social media platforms. One user posted a screenshot of the email on a well-known microblogging site, alongside a dismissive comment implying that Amazon’s offer is far from satisfactory. Others shared similar sentiments, with one commentator scoffing at the proposition of earning “up to $25 per video.”

Also Read: WhatsApp now allows users to share HD images; check how to use this new feature

While Amazon’s aspiration to leverage influencers to further enhance its Inspire shopping feed is clear, the industry consensus suggests that the offered compensation of $25 per video may not be sufficient to entice content creators to participate wholeheartedly. As discussions continue, the outcome remains uncertain, but one thing is evident: the world of influencer marketing is evolving rapidly, with compensation being a pivotal factor in shaping the dynamics between brands and influencers.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Google disabling Kulwant Nagi’s Adsense account was the turning point of his life

Leave a Comment / Marketing, Tech Story / By Annasha

True and potential marketers have a different view of everything around us. They try to find a strong marketing opportunity every time a normal person fails to notice it. But, don’t worry as marketers or bloggers aren’t born with this talent. The biggest example for us is Kulwant Nagi, a successful affiliate marketing expert, and famous inspirational blogger. Kulwant Nagi’s hardworking and motivational life story teaches everyone how to survive in the darkest of time and not give up on yourself.

Who is he?

Today, Kulwant Nagi is the founder of Blogging Cage and the Managing Director of AffloSpark. Throughout all these years after passing engineering in 2010, he has mastered the art of digital marketing and every other aspect of it. A couple of years earlier, he’s daily income summed up to around $500$800. Kulwant believed that living in this era of digitalization you either benefit from it or become its prey.

Kulwant was born in a town called Fatehabad located in Haryana. He didn’t belong to a financially affluent family. But, his dream to go and study abroad made him work hard. After he received his engineering degree from the Institute of Technology and Management, he wanted to appear for GRE and TOEFL. The tuition for his preparation and exam fees didn’t come easily to his family. But, Kulwant got results of his hard work when he scored 1300/1600 in GRE and 99/120 in TOEFL.

But, his dream to go and study abroad shattered into million pieces when he was supposed to show at least a bank balance of Rs. 22 lakhs to receive a U.S. visa. His father didn’t have ample money so he turned to his relatives for help. But, life taught him lessons the harsh way when he realized he was on his own. Kulwant had withdrawn the applications from foreign universities.

Also Read: Search Engine Land, Success Story Of A Publication Company Pioneering In The World Of Search Marketing

How Kulwant entered into the blogging world?

He gave up after trying for another year and failing to arrange sufficient money. Kulwant started working for a company but resigned out of frustration within a year. It is then one of his friends; Ravinder Kumar pushed him to try out blogging and digital marketing. He tried writing an article in his friend’s blog and it received more than 200 comments within a day. This made him realize that he can start his blog and start making money.

Kulwant eventually got deeper into it and turned the course of his life. In 2011, he launched his first blog, KulwantNagi.com, and next year he created BloggingCage.com and invested his time in affiliate marketing. But, this was just the beginning of the 18months struggle.

Survival and motivation

Kulwant earned his first dollar after seven long months whereas most people give up after three or four months when they can’t make money. Earning a little money after seven long months made his passion stronger. He said that, for the first eighteen months of his blogging, he used 2G internet. It is nearly impossible for us to have patience and work with 2G internet. But, he proved that if one has a strong vision nothing is impossible.

He started using Fiverr and made enough money to keep himself motivated. He sold his first blog for $30 only to meet his costs extremely needed for survival. But, eventually, his monthly income started increasing and now he is a successful affiliate marketer earning millions. In 2017, he earned around $9000 just in four days doing email marketing.

Kulwant’s secret mantra of keeping himself motivated is reading tons of inspirational books. He prefers reading biographies of people who have become successful in the entrepreneurial world.

Also Read: Brian Dean : The Founder of Backlinko, ‘the Future of Modern Day’s SEO’

Kulwant’s advice to people

According to Kulwant, blogging, or in simpler words content writing is on high demand these days. But, the problem with our generation is we are overloaded by information. We cannot set a fixed goal as we keep switching from one opportunity to another. Kulwant says that if we find an interest we should do research and start working on it. Sitting and watching other people achieving success won’t get us to that place automatically. He also says that, once we start working we should work diligently for the first six months without expecting any fruitful outcome. One just needs to find a niche and keep working for it.

Annasha

Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more

WHY DIGITAL MARKETING IS ESSENTIAL IN 2020?

Leave a Comment / Marketing, Social media, Tech tips / By Deepshikha

It is 2020. Obviously, we need innovative technologies. We are heading forward with new digital marketing trends and hope for the best in 2020. We can never feel free and secure without being online. It is not just about social media; we can be online through various means too.

Here, about 33% of people spend their time on social media, 16% on online TV, 16% on music streaming, online press has received 13% of people, and 22% on other variety of sources. These people are also trying to use the internet effectively in order to develop the business industry. They must identify it through online tactics due to which it can show its brand to targeted audiences. This is the reason digital marketing became one of the most important parts of the business field.

Digital marketing presents every business digitally up to the audiences. Customers will be able to know about every product and service of the business of their interest and need. Brands can be noticeable only due to strong and effective digital presence up to target audiences.

This is much easier than offline and physical business. You can conduct various events and campaigns to update sales information, to present a free demo, etc. This effort helps in generating leads, conversions, customers, etc. Some of the reasons to use digital marketing strategies are described below.

Also Read: Sachin Dev Duggal’s Start-Up Is Helping To Strengthen The Digital Marketing Community

Get high-rate conversion

No other channels can beat digital marketing to generate a high rate of conversion. You can get a higher conversion rate after having forward on forming leads, number of sales, subscribers, and obviously after having maximum traffic. It can be generated after conducting online events or campaigns through various channels like SEO, SEM, SMM, etc. Thus for the advancement of any business conversion rate would be exceeded after having digital strategies in 2020.

Also Read: BOOST MEDIA- Providing High-Class Digital Marketing Services since 2011

Interact with target audiences

Digital marketing is essential in 2020 because it helps to interact with the target audiences smoothly and transparently. If you prepare a simple pamphlet or brochure for the advertisement of your business, it may reach up to a certain number of people but ads do wide advertisements. This ad proceeds to certain demographics. Ads are for them who are interested in your product and who really need you. The ads can’t go wasted if anybody doesn’t see it. This is the capacity and power of the digital world.

Also Read: Sorav Jain: An Indian Entrepreneur Crusing Down the Bay of Digital Marketing

Brand awareness

You have to be in contact with your customers after any business contract. Communication with your customers will let you be aware of your services and if they satisfy you, customers. If you solve their problems immediately, then they will be attracted to your service and your brand will be inside the heart of those customers.

They will be sure about your dedication and attention to the business. Reputation of every business is not decreased by their brand; it would be so due to less attention of business towards their customers.

Also Read: Oodle Defined A New Way Of Digital Advertising

Generate Better Revenues

After conducting best events and campaigns, every business organization can earn better revenues than the organization that is running without digital strategies. Digital marketing can change the pattern of marketing. Through various channels of digital marketing, you will target millions of audiences.

After that you will be presenting and informing about your service and brand to them. And finally, you should motivate those targeted audiences to be involved with you. If this continues for a long period of time, you will have you will earn continuous leas and maximum conversions.

None of the business entrepreneurs will face the problem to reach tools and services personally. You will be interacting with them through digital tools that are available in 2020. So I am saying digital marketing is best in 2020 to generate better revenue.

Also Read: Fiverr: A Two-way Platform for Selling and Buying Digital Services

Cost-effective

Digital marketing is affordable to every type of business organization because digital strategies are cost-effective. Even small business that is running their business with minimum capital can use digital marketing strategies for bests result.

This they can have better leads and conversion too. If products are advertised digitally by running them on various channels like Google, social media, etc, it would get more attention than the products advertised physically. So both small and large business organizations can use digital marketing strategies in limited capital with the best returns.

Also Read: Daniel Hegarty: The Founder of Habito, UK’s Digital Mortgage Broker

Reach mobile users

In this 21^st century, everyone is using smartphones and spent most of their time being online. Half of them discover unseen and latest brand while searching. Mobile marketing is only the way by which customers can’t ignore the advertised product.

Therefore, always focus your business to make poplar through social media, email marketing, ads, etc. Be concentrate on optimizing your website and making it mobile-friendly. Due to which everyone will be able to be updated about your every campaign, videos, blogs, events, etc.

Also Read: Gearing Up for the Future: Story of Responsive web design(RWD)

Make business trustable

There are unlimited opportunities for business but if it is not done properly, it can harm the same business badly. Through strong and effective websites, it is possible to get the trust of customers. After using your product or after getting services from your business, they feel free and confident to use your brand in the future.

Deepshikha

CAN WE RUN PAID ADS ON GOOGLE MAPS LIKE PPC CAMPAIGNS?

Leave a Comment / Marketing, Tech tips / By Deepshikha

Yes, we can run ads on Google maps like PPC campaigns which can help our business to expand as well as grow more. But, for that, we should consider a few important things about Google map ads.

1. How are Ads on Google Maps changing?

Google map ads are specially designed to aid businesses to be more apparent at times when customers are searching online on their mobile phones for somewhere to eat or shop.

Google has various things that make it more useful as well as effective at the same time that is Google maps ad Formats, features, and many more that are designed to get the more easy drive to your physical location.

It also has something included in Google which can promote pins of brans as well as logos, in-store promotions, in business promotions, customizable business pages, and local inventory search.

2. Where will the modern ads be shown?

Google’s new ads will show in the Google maps, on every mobile, desktop as well as tablet site and on Google.com that can expand Maps outcomes.

Any advertisement on Google maps app will show on the top results with its label and other necessary things.

3. Why is Google performing these modifications?

Google is adding new things in Google maps ads which can increase the value of Google maps which can reveal some statics things that can make all marketers stand up.

Following are the mind-blowing mobile stats that will demonstrate why you must connect the gap to the physical world:

Also Read: 7 Critical Factors to Consider Before Purchasing an SSL Certificate

About 90%of all sales will appear in stores, as engaged to online.
Approximately a third of mobile searches are linked to location.
Location-linked researches have been developing 50% faster than mobile searches.
Billions of people are using Google maps right now.
Google searches lead customers to 1.5 billion addresses every year.
84% of customers manage searches in local ways.
By using their phones various people end up visiting nearby stores every day.

It is very essential for every business to have a physical location so that people can find you online and the business can grow more.

4. How does Google Maps determine which ads to show?

Google includes variety, of signals that is:

Location.
Interests.
Query context.
Search/browsing history.
Time of day.
Behaviors.
Demographics.
Time of day.

5. What more is evolving with Google Maps?

Google maps are getting more advanced which can make your business high as well as gain traffic on your store. When anyone taps on your ads on Google maps they will provide all the information about your business as well as how they will reach you also. The advertiser can customize your page on Google maps. The page will include all the necessary things such as phone numbers, driving directions, address and store hours, and many more details.

Also Read: Google puts the key of leadership on a single hand while unifying the teams of its communication apps

It will highlight your business offers that are unique as well as good for promoting your locations and permit them to search for different items in your store

6. How can we display on Google inventory?

There are dozens of people who avoid visiting the store because they have no idea where the specific product is available. That’s why people use local information from Google so that they can search for accurate products nearby them.

Also Read: Windows 10X – Some New Features You Should Know

7. How much Google maps ads cost?

Now Google has changed its plan to show the details of the store. Now they will provide the specific things according to cost-per-click Google maps advertisement.

These clicks include:

Get directions.
Get location details.
Click-to-call.

8. When will the latest search advertisements roll out?

The local advertisement is currently in every site of Google maps. Google hasn’t announced a specific date when the advertisements will become more broadly available on sites, however, it’s a secure bet they will begin working out to more advertisers within the few months.

Also Read: Harald Hass- German Professor who coined the new Li-Fi technology

9. What businesses need to do on location-based business?

Throughout you expect access to the new advertisements of any store on Google; there is a twosome of things that you can take now.

Front, and most significantly, you must approve location expansions. Only advertisements with location extensions approved will be qualified to show. Location extensions are determined to absolutely influence your execution of the store.

You can promote on Google Maps immediately now. Just verify that all your information, as well as details which you have provided in Google My Business, is complete, correct, plus up to date. Any inexact information or details will make it that much difficult for people to locate you when they’re able to purchase.

Conclusion

These are things that people should know about the Google maps ads. After this, they can easily run their business ads on Google maps.

Deepshikha

BOOST MEDIA- Providing High-Class Digital Marketing Services since 2011

Leave a Comment / Founder, Marketing, SEO, Tech Story / By Annasha

By now we have already become familiar with the term SaaS and the term SaaS stands for Software as a Service. In this kind of service, the company makes software whose license is given to other companies on a subscription basis. IT sector has various needs and in every company, smaller or bigger, an IT department is mandatory. It is important for the proper functioning of the business.

And, all these have eventually topped our priority list once the internet started becoming affordable by everyone. Speaking about SaaS, Boost Media is one of the largest and fastest-growing B2B SaaS companies that exist. Rob Lenderman and David Greenbaum founded the company in 2009 and since then it is excelling in the creative marketplace. Boost Media provides one of the best services in the sphere of digital marketing meeting every need of the clients.

Boost Media Founders

Rob Lenderman went to North Carolina State University to acquire his bachelor’s degree in Nuclear Engineering. He completed his graduation in 1995. In 2000, Rob joined LendingTree as a Lead Developer and eventually, he received a promotion as SEO Architect. He left the company in 2007 and joined Interval International-IAC. He worked there as a product developer for three years.

In 2010, Rob joined Clearwire as the Director of eCare and left it for co-founding Boost Media. He was the Chief Product Officer of Boost Media until Adlabs Technology acquired the company in 2019. Currently, he is holding the same position at Adlabs Technology.

David Greenbaum went to the Yale School of Management for completing his MBA. His career started as an analyst in Goldman Sachs after which he started working for Plum Capital. In this company, he worked with many start-ups handling finance operation of them. It gave him a clear perspective of how he should start one.

David also worked at Interval Leisure Group as the Director of Strategy and M&A. After co-founding Boost Media, David also founded OnPlan.

Funding to Boost Media

Both the founders were well experienced when they founded Boost media. David, by then had already mastered the art of managing finance. The company received its first funding in the year 2011. In the seed funding, Boost Media raised $1.6 million. Some of the major investors included David Frankel, Jed Katz, etc. There was a total of eight investors that led this funding round.

The early Series A funding round took place in September 2011. Webb Investment Network led the funding round. There was another funding round in 2012 and the company raised $1.4 million. Javelin Ventures Partners led another funding round in 2013 and the company raised $2 million.

In 2013, the company raised $8 million in Series B funding from Western Technology Investment, Javelin Ventures Partners, and Battery Ventures. This year, the company also carried out its Series C funding round where it raised $19 million. Within a few years of founding the company, it landed many big investors.

Growth and Success

By this time, Boost Media has already become a well-acknowledged digital marketing service provider in the industry. From displaying advertising to social video, Boost Media released many platforms for better reach.

One such platform was released in 2016 and it was called Boost Media’s Express Platform. It was released in 2016 to help users have access to a marketplace with more than 1,000 professional copywriters.

Within 2016, Boost Media landed more than 200 customers including some big businesses like Jockey, Shutterfly, Liberty Mutual, etc. The team of Boost Media comprises of more than 1,000 experienced copywriters and designers. The company has its headquarters based in San Francisco.

Acquisition by Adlabs Technology

Adlabs Technology is a company working in the field of paid-search ad creations, optimization, and analysis which are powered by AI. The company announced the acquisition of Boost Media in 2019. The agreement included top to bottom of Boost Media’s assets including customer contracts, patents, trademark brands, software platforms, websites, etc.

The key employees of Boost Media were also accepted in the company including Rob. Currently, the company is performing all its operations under the name of Adlabs Technology. Before the acquisition, the company showed excellent results as an independent entity landed many lucrative clients.