Raghav, Author at Your Tech Story

Adobe : The Software Giant Transforming the Way You Look at the World

Technology, today, has grown to such level that it has changed the way you look at the world. Not only the world, but it has changed the way you look at yourself! Shocking, isn’t it? There are many powerful tools available in the software market that people can use to make you believe in the things that can’t even exist. The creativity, the risks, the hard work, the growing power of multimedia, the inspirations and the motivations, when all were put together, the greatest software of all time, ‘Adobe’, became a reality. Great as it might seem, the story of the success of Adobe was not an easy one, but is the best one you can get inspiration from.

Adobe is an American Multinational computer software company. The headquarter of the company is located in San Jose, California, United States. The foundation of the company is purely based on creating software that enhances the creation of median and intensifies creativity.

Adobe was founded by John Warnock and Charles Geschke, in December 1982. The company’s first office was the Warnock’s garage. It all started when both of the computer geniuses developed a programming language that was specially designed to describe position, shape and size of objects on a computer-generated page. The software was known as ‘Postscript’. But the company, Xerox, they were working in, refused to take the product to the market. Both John and Charles resigned and started working on their own on the same project.

‘Adobe’ name was inspired by Adobe Creek, Los Altos, California, a location near to their homes. The logo (A creative and stylized “A”) was designed by John’s wife, Marva Warnock.

The first product that Adobe launched in the market was a ‘PostScript’ software. It was a powerful computer language, the same that they had designed while working in Xerox. It described to a printer the whole layout of an electronic page. The product surprisingly made a breakthrough, and by 1985, Adobe had $1.9 million in sales. By 1986, the revenue that the company was generating was around $16 million, out of which, $4 million were income based.
Steve Jobs wanted to buy the company, but both of the creators refused. However, after giving second thoughts to the idea, and having words with their investors, John and Charles agreed to sell 19% of the company’s shares to him. For that, Jobs paid at least five times of their company’s value at that time. This deal made it the first company to gain such a profit in its first year only.

This was just a start for the company. Next, it launched a second product which was a type-1 interface. The interface provided digital type fonts that could be printed in any resolution. Subsequently, the company launched the marvellous ‘Adobe Illustrator’, which produced high-quality drawings that can be printed and published very easily. The product stood out brilliantly and generated approximately $85 million as revenues. This was a clear sign that with each product, Adobe was growing and that too on a rapid pace. The company, soon, became one of the best software manufacturers over the world. The quality of the work was very high which made the two founders of the company sit and relax, on the ‘top’.

Their next release, ‘Adobe Photoshop’, still stands best in the market. The software is a photo editor, which became the best seller in the market in no time. In the year 1990, the company had more than $170 million in revenue, including the $40 million total income. Within a period of 4 years, the revenue reached $670 million.

Every story has a point of downfall, and in 1998, such point arrived for Adobe, too. In 1998, Hewlett Packard (HP) made a similar PostScript software. Due to which, Adobe saw a reduction in sales by a massive 40 per cent. The company experienced a setback but was quick to react. Soon, it started rebuilding strategies, restructuring plans and started cutting down on employees.

In 1999, for a comeback, Adobe decided to launch a publishing tool, ‘InDesign’, with a risk of a similar tool already running in the market, sold by Quark. So, Adobe was not expecting much from it. However, when released, InDesign did the impossible. The product became a huge success, gaining Adobe more than $ 1 billion as revenues, over the time, reshaping and reviving the company.

Since then, Adobe has not looked back. Some of the software that they have in the market right now, are Adobe Acrobat, Adobe Flash player, Adobe Dreamweaver, Page maker, Adobe Scan, Adobe Premiere Clip, Adobe Illustrator, Adobe Capture CC, Adobe creative cloud, Adobe connect and the ever-lasting Adobe Photoshop, which carries many more versions of it further.

Adobe has also been involved in social welfare activities. The company works to make its employees’ life more and more convenient by creating a healthy work environment. It has given cash grants and many contributions like volunteer support, software training, donated software to a non-profit organization. The company also supports the environmental stewardship.

As of now, Adobe is ranked number 10 by Forbes on the list of ‘Top 100 Digital Companies’. The company has more than $ 7.7 Billion sales in the market and a market cap of $ 119.1 Billion.

Adobe’s story gives us a glimpse of how something unique can create a spark among consumers. Also, that when you are walking on a path, where nothing goes right, it just requires a proper plan to get back on the track. One should never leave the creative ideas in their head, and the story of Adobe shows that and helps us get them out with the versatility of the software they offer.

Raghav

Raghav is a student and a content writer. He loves to write about emerging as well as the existing technologies around and about the ones who bring them to you. Music is the other passion that Raghav processes. It is like the fuel to his body. He is also in writing songs and poems. He believes that life is short, so live the best out of what you have got. Raghav considers himself a sci-fi guy, having stories and tech all around in his head, all the time.

Frank Wang : The Man Behind the Flight of Unmanned Drones

Founder, start-up, Story, Tech Story / By Raghav

Even the thought of flying gives us a sense of freedom. Flying means that we can see the world from another perspective, an open one, a wide one. But we cannot fly! Technology has been coping with everything we cannot do. The places where we lack, we take the help of technology to reach that potential. And so is the technology that DJI brings to you, to see the world from a perspective so different, the perspective of flying! And, the man behind the scenes of DJI, ‘Frank Wang’ shares a story so motivating.

SZ Da-Jiang Innovation, also known as DJI, is a drone manufacturing company. DJI manufactures unmanned, autonomous aerial vehicles, flight controllers, and the list goes on and on. At present, DJI is the largest drone-manufacturing company in the market, standing on top of the competition of drone companies.

Frank Wang was born in 1980 as Wang Tao, in Hangzhou, China. His father was a small business owner and an engineer. During his childhood, Frank developed an interest in flying objects. He literally craved flying helicopters, and always begged his parents to buy him one. At 16, he finally received one, but the joy was short-lived because he crashed it in no time. He spent most of his youth reading about model aeroplanes and helicopters. His childhood dream was to build a flying robot that had a camera on it, and it could follow him anywhere he went. Over time, his interest in planes and helicopters kept growing.

Even having poor academic results, he was a genius when it came to helicopters and planes. He always intended to build a career in the flying field. But this setback of results landed him into East China Normal University, Shanghai, as top universities were out of range for him. In the university, he studied psychology. Further, he joined the Hong Kong University of Science and Technology.

It was the Hong Kong University, where his life took a turn, and things got interesting. During his senior year, he designed a ‘helicopter-flight control system’, which was the part of a college project. He was granted HK$18000 (US$2300) by the university, to conduct research and develop a ‘drone helicopter’. He built a helicopter with the help of one of his professors. For that, he skipped classes, worked and studied day in day out and without even having a good sleep! He knew the importance of his project and worked so hard that he managed to make an unmanned helicopter. Wang’s hard work paid off, and the drone made its first flight by nearly reaching the top of the Mount Everest.

In 2006, Wang started DJI from his dorm room, which today, stands as the largest drone company all over the world, with it owing almost 70% of all the drones industry. In 2017, he became Asia’s youngest tech billionaire. According to a report from Forbes, in 2018, his worth stood a huge amount of US $5.4 billion. Frank holds 40% of the shares of DJI.
DJI reportedly had more than US$2 billion as sales, and during the valuation of the company, in 2018, it came out that the company raised more than US$15 billion. The headquarter of the company is located in Shenzhen, China and has its operating divisions in China, Hong Kong, Japan, North America and Europe. The company which started with an employee count of 4 has now more than 4000 employees in different countries.

DJI is famous for its UAVs (Unmanned Aerial Vehicle) and to be more precise, the ‘Phantom’ series. It manufactures devices like Camcorder, Camera stabilizers, flight platform gimbals, flight controls, etc.

The CEO and founder of SZ Da-Jiang Innovation (DJI), Frank Wang gives us the motivation that if we have the will, if we have the passion and the desire to work hard, we can achieve the dreams, even the ones that we saw as a child. Frank, achieved what he dreamt as a kid and puts an example in front of the whole world of what ‘true passion and hard work’ can do.

Raghav

Dom Hofmann : The Founder of Vine “A 6 Second Entertainment App”

start-up, Story, Tech Story / By Raghav

In this era, where everything is becoming instant and fast, everyone wishes that their entertainment also becomes very instant, quick. Besides, these days, in the hectic schedules, who has the time to take out an hour to watch a TV show or a live comedy show to please themselves. People wish that their source of comedy becomes shorter and shorten in the time perspective and holds enough interest that cam amuses them. Such was the vision of Dom Hoffman when he built the app Vine which turned out to be a wide success all over the world and gained a fan base very much faster than ordinary start-up apps.

So, “What makes Vine so special?” you may ask. The standout in this app was that it made short videos. And by short, I mean, indeed very short! It produced not more than 6-second videos. This was something ‘new’ to the entertainment industry, which shook it! People went nuts over Vine because it brought a sense of an innovational challenge to make fun and creative videos in a time period of just 6 seconds.

Dom, born on 27th September 1986, is what we can say a creative entrepreneur. He created ‘Vine’ with his partners, Rus Yusupov and Colin Kroll. He feels, Vine becoming the internet’s most chosen video making tool, was rather an ‘accident’. He said that they imagined the tool would help people capture small moments of their lives and share them with their friends.

Vine was founded in June of 2012 and before even the official launch, Twitter bought it 30 Million $. The microblogging site, Twitter, thought of it as the perfect combination to its ‘short’ text way of socializing. The videos made by tool were published through the Vine’s social network and could be shared on other social media platforms such as Twitter and Facebook. Vine is short of Vignette which is defined as a short impressionistic scene.

The tool was launched on 24th January 2013. In this, the videos could be surfed in accordance with theme, trending etc. It gave a tough competition to Instagram and Mobli.

“It became pretty clear as soon we launched it”, said Hofmann as the app gained a huge user base in just the span of less than 2 years. By December 2015, the tool had already surpassed 200 million active users. He (Dom), was surprised and excited about the way that people were using the app in strange ways. “Watching the community and the tool push on each other was exciting and unreal, and almost immediately it became clear that Vine’s culture was going to shift towards creativity and experimentation,” he said. Vine’s symbol displays an inverted 6 if you look at it closely.

But it eventually came to an end, when Twitter announced that it would be shutting down the Vine app on October 27, 2016. But Twitter said that viewing and downloading vines would continue. On January 20, 2017, Twitter launched an archive which contained all the previously captured vines.

Some of the reasons listed by the Vine community for the shutting down of Vine services were that Twitter’s own uncertain future in social networking and also the increasing competition from Snapchat which rolled out 10 seconds clip service to broadcast in the app itself.

Dom, even after the closing down of the app, did not close on the Vine community. He has been tweeting recently about ‘Byte’, the successor of Vine. Byte’s logo was tweeted by Dom on November 9th, 2018, and said that ‘Byte’ could be launching anytime soon in the Spring of 2019. The successor of Vine was supposed to come out early but Hofmann said that it was due to some “financial and legal issues.” He also said that ‘Byte’ would function independently and not under Twitter.

Vine was viewed by the users as both creative and monetary. Some of the famous Vine artists are Zach King, the magician who earned more than 1.4 Billion views. Other than this, Amanda Cerny, Logan Paul, Meghan McCarthy, Dwarf Mamba and KingBach. You can also check Vine compilations on YouTube.

Dom Hofmann showed us that entertainment does not need two-three hours of time. Even a small amount of time is sufficient enough to show one’s creativity and bring a smile on to people’s faces. He, in one way or the other, made us realize that happiness can be found even in the splits of seconds. The 6-second entertainment inventor is all prepped up to bring another entertainment app soon.

Raghav

Mona Ataya : The Woman Who Revamped a Mother’s World And her Babies

Founder, start-up, Story, Tech Story / By Raghav

What is the toughest job on the planet? If you ask me, I would say a mother’s job is the toughest that stands today. Bringing up a human with qualities and personality is certainly difficult. Besides, every mother in the world wants the best for her little devil, be it outfits, education or anything else.

Shopping for kids is enervating these days. Considering the prices and the choices in the market, it is very difficult to pick out the best, for your little one. One has to look for the quality, the pricing and the service that is being provided to them. Well, put these three together, and you’ve got Mumzworld.

Mumzworld is an online site for baby shopping. Yes! A whole internet site that caters only baby needs. And the mastermind behind this, Mona Ataya, shares an inspiring story out with the world.

Mona, the CEO and founder of Mumzworld, launched the startup site after taking into account the daily troubles and needs of mothers, that were being ignored by the market. She stepped up and launched the site, which is now the 1st and the largest online shopping site in the Middle East for mothers and their babies.

Mumzworld services in countries like UAE, Saudi Arabia, Qatar, Kuwait, Oman, Jordan, Lebanon, and ships their products all over the world. Mumzworld has got everything related to babies and children. From diapers to clothes, feeding to toys, bathing needs to books and what not! It has also got a wide range of more than 1600 brands with big names such as Lego, Pampers, Fischer Price and Johnson&Johnson. Mumzworld promises the best price guarantee, free speedy delivery, easy returns and flexible payment options.

“A baby is the light of a mother’s eyes, and we at Mumzworld understand that every mum wants the best for her precious angel. In a remarkable breakthrough in online baby shopping, we present before you the most extensive range of baby and kids products that you could find in one place,” says the official site.

Mona started her career at Procter and Gamble (P&G) in the USA. Working there, she was involved in the soap sector. Then, after some time, she moved back to the Middle East and joined Johnson&Johnson. During her work period at Johnson’s, she launched many brands like Greiter Skin Care, ph5.5, Clean and Clear, and also, Johnson’s Suncare. She also relaunched some of the brands like Suncare and Piz Buin in Europe. In 2000, she left Johnson&Johnson and teamed up with her brother Rabea Ataya and co-founded Bayt (bayt.com), which today, is the leading job site in the Middle East and provides services all over the world to help people find the perfect jobs for them.

After becoming a mother to three boys, she turned to a full-time mother job. But this period brought difficulties for her. Soon, she began to discover gaps in the market, which could not satisfy the needs of a mother for her baby. But she wanted to tear down this inconvenience. So, in 2011 she came up with her 2nd startup, Mumzworld. She wanted to revolutionize the way mothers shop for their babies. Mumzworld had every indispensable for the need of a mother, which was also cost-effective. Since then, the site has been growing at a rapid pace. The site won many awards like ‘Small Business of The Year (2013)’, ‘Most Admired Online Retailer (2014)’, and ‘Customer Service Excellence Award’.

Mona, too, won many awards. She was listed in the ‘100 Most Powerful Arab Women’ in 2014 and 2015. She also got mentioned in ‘100 Most Powerful Arabs, next generation’.

“Endeavors have been fantastic. It has allowed us to meet and get support from super-super smart minds” quoted Mona, when enquired about the network of startups and businesses. She tips for new entrepreneurs, that in business world one has to keep on going and fundamentally believe their vision and what they are trying to achieve. ‘Being an entrepreneur is more of a mindset’ she says.

Mona says that her vision was and is to create a necessary online extension to a mother’s world. Mumzworld also keeps on enrolling itself into social initiatives, like giving out free meal vouchers and providing impoverished mothers with baby essentials.

She shares her daily routine as a typical work mom. Starting from taking her kids to school, then working in her office until her kids get free from school, and then ending it by putting all her kids to sleep by herself. She refers that the hardest job is of a full-time mother, and also that this fact cannot be denied. When asked about her inspiration, she said that her challenges were her inspirations alongside her children. Her challenges gave her the ultimate idea for success.

So, the CEO and founder of Mumzworld, Mona Ataya clearly gives us the light that even the hardships and challenges in our day-to-day life can leave life-changing impressions on us which leads our pathway to success. Mona undoubtedly is a role model and a great mentor to be followed.

Raghav

Jacob Blackstock : The Person who Transformed the Emojis into More Realistic Bitmojis

Founder, start-up, Story, Tech Story / By Raghav

These days, we all are on social media sites, chatting our whole day away. Yes! And when it comes to expressing what we feel, words come after the emojis. Emojis is the integrated way of telling how you feel, and who knows better about Emojis than ‘BA’.

Confused about who is BA? BA is none other than Jacob Blackstock, the man behind “Bitmojis.” If you are an active social media user, you probably know what Bitmojis are. Bitmojis is an advanced version of emojis. it’s nothing else but ‘you’. Yes, Bitmojis is what you would see yourself as in an animated fantasy world. And the man behind this beautiful fantasy world, Jacob Blackstock or as he prefers himself to be called, ‘BA’ has a story which stands a must listen one.

The Toronto born boy had an exquisite interest in movies and drawings. Jacob was deeply influenced by some of the movies like Mary Poppins and Poltergeist. He believed in himself and saw his future in them. The day he got to know that only the humans create those movies, he decided to do something in the same field. His mother gave him tips about his speech and told him he must not forget about mentioning her when he would receive an Oscar. His passion for his dream to do something in movies led him to write a short story, “ Mr Beaver in Space”, at the mere age of four. While in school, he not only wrote but also, produced and acted in a play.

He also had quite an interest in drawing. It was almost like that he started drawing the day he learnt how to hold a pencil. He was too much into cartoons and comics and who knew that he would do something so extraordinary out of something so simple.

The ‘movies’ interest was not over yet. He got a job in a film studio and made an 11 minutes movie, which was animated using stop motion. It took him three long years to create the 11 minutes movie. It was Outrageous, but at the same time, he was also exhausted by this. He wanted to do something else, something different.

Keeping this in mind, he started working on a new idea. The project got the funding of the Canadian government, and all BA did was that he would sit every day on his desk, take a drawing sheet, and draw a 10×8 inches panel. He drew, drew and drew. Not thinking about what is going wrong, or without detailing, beautifying all the stuff he made, he drew and drew. Although he was not completely sure about what he was doing, he went on for a few months, and considering the work he was doing, he decided that something has to come out of it, and it cannot belong to the garbage.

Soon, he realised that it was too much work for him. He became tired of drawing, and that’s when he created an online comic builder. It was an easy-to-use tool and created comics faster than ever. The real strike for him was when he discovered that this comic builder designed people. The comic builder turned out to be wilder than his own imagination.

That’s when he came up with Bitstrips with the help of his high school friend Jesse Brown, in 2007. Based on his thinking that the comics take a lot of time, Bitstrips allowed people to make comics even with little artistic skills. Jesse referred it to as “YouTube for comics”. At first, it was meant for the educational purpose, i.e. was used in schools, but soon they noticed that it was also being used outside the class. In 2012, a Facebook version for Bitstrips was launched, and within months, it gained heavy user amount, i.e., more than 10 million users. An app was launched, and just in the time of few months, it became a hit. It was among the most downloaded apps across the globe. Upon which, BA and Brown received funding from Horizons Ventures and Kleiner Perkins Caufield & Byers.
In October 2014, BA came with Bitmoji, which gave users the independence to create stickers which featured comic characters of Bitstrips.

“Texting is making the conversation more convenient than ever, but it’s also stripped away a lot of the things that make communication human, we think one of the most important things that are still missing is identity. If you think about history, 99 per cent of human communication has been face-to-face,” said BA upon the purpose of Bitmoji (Source- Business Insider).

He further said that Bitmoji expresses what’s inside you. “Your avatar doesn’t have a bad hair day,” he said. Bitmoji really stood as the perfect animated avatar of the person who used it. It relevantly shows the best you!
In the year 2016, speculation started rising that Snapchat wanted to buy Bitstrips, which it did around for $100 Million. Bitstrips now only focused on ‘Bitmoji’, and soon after, a Snapchat update with integration with Bitmoji was released. Bitmoji became the most downloaded app on the iOS app store in countries like Australia, Canada, France, United Kingdom and the United States.

According to BA, Bitmoji is the “next level” or “beyond” emojis. Bitmoji releases new updates very quickly and sometimes even within 24 hours. Bitmoji currently, is a part of emoji and is gaining its spice by getting involved to Tinder to create something that shows the love side of ours.

BA predicted the needs of the communication of the future, and he presented it to the world which got famous just in a jiffy. Such is the power of imagination. And so is the story of BA or we may say, the CEO and Co-Founder of Bitstrips.

Raghav

Raghav

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