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Annasha

Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more

Western Digital

Western Digital – A Globally Recognized Company, Creating a Diverse Portfolio of Technologies

Western Digital (WD) has a vast history of evolving technology, and over time, it has offered a diversity of products to its customers. Western Digital Corporation is based in San Jose, California, US, and Alvin B. Phillip founded the company in 1970. The company is mainly famous as a hard disk drive and other data storage products manufacturer around the globe. During the early days of the company, it manufactured MOS test equipment. In the last 51 years, it has gone through both crisis and booming business growth, so let’s have a look at it.

A Brief Introduction about Western Digital

Western Digital plays a very important part in everyone’s everyday tech support without them even realizing it. We know how crucial it is to have a backup of every bit of data and products of WD that makes it possible. The company has made many groundbreaking innovations pushing its boundaries every day to bring diversity when it comes to a various range of storage devices. In the past 51 years, the company has made some strategic acquisitions (SanDisk being one of the biggest) which helped it expand across the globe and provide customers with diversified products meeting personal needs.

Western Digital
Image Source: thestar.com

The Founding Story

Western Digital was founded in April 1970 by Alvin B. Phillips, who was a Motorola employee. Originally, the company was based in Santa Ana, California, which eventually became the largest technology firm in Orange County. Western Digital established itself in the core semiconductor industry and started making calculator chips in the early 70s. Soon the company became the largest calculator chip manufacturer across the world. In the mid-1970s, the company faced some deceleration because of the oil crisis as their largest customer went bankrupt.

In 1976, the company entered into the data storage industry and started manufacturing floppy disc controllers. The next decade marked the era of computers as PCs were installed in offices. In 1982, Western Digital released its first single-chip Winchester hard drive controller (WD1010). Much of the mid-80s witnessed the acquisition of many companies to get a solid grasp on the graphics card, core logic chipsets, SCSI controller chips, and networking. In 1988, the company bought PC hardware maker Tandon’s hardware production assets.

Innovations and Expansions 

The following years witnessed the growth of Western Digital’s Caviar drives. On one hand, Caviar drives was a huge success, on the other, WD started selling some of its divisions, such as Paradise was sold to Philips, and the networking and floppy drive controller divisions went to SMC Networks. But in 1995, other companies, especially Quantum Corp, launched better and more innovative products in the market, throwing WD a bit off the track. To regain control over the market, WD collaborated with IBM, and thus, it was allowed to use some of IBM technologies. But later, the deal too broke. 

In 2001, WD started manufacturing ATA hard disk drives with 8 MiB of disk buffer and called them ‘special edition’. After a couple of years, WD designed the first 10,000 rpm Serial ATA HDD, the WD360GD “Raptor”, with a capacity of 36 GB and an average access time of fewer than six milliseconds. In the next few years, the company designed various models of hard drives and also released single 1TB hard drives. In the current years, WD has made many acquisitions and also has established an R&D facility in its Malaysian plant. In 2018, Western Digital broke the world record for the largest computer load ever run on Amazon Web Services. The next year, WD partnered with Google, lowRISC, and other companies, to launch OpenTitan which is the first open-source silicon root of trust (RoT) chips project.

Western Digital as a Corporate Philanthropist

Western Digital
Image Source: logos-download.com

WD always strives towards establishing a strong community and providing a better quality of life for its employees. The company has special programs to cope up with natural disasters when their employees become the victim of such incidents. The company also allows nonprofit organizations and public schools to request product donations, such that they can be used for fundraising purposes. WD launched the Western Digital Scholarship Program in 2018, which is currently available for the dependents of WD employees.

Alvin B. Phillips – Founder of Western Digital

Alvin B Philips was born on 7th January 1929. He became a very prominent figure in the semiconductor industry as he became very successful when this sector was still new and unexplored to many people. Apart from founding Western Digital, Alvin is the author of the book “Transistor Engineering” and has also served as a board member of the University Synagogue in Irvine.

Colonial Pipeline

The White House working to aid the recent Colonial Pipeline Cyberattack.

Colonial Pipeline is the top U.S. pipeline operator which was recently attacked by a ransomware group. The U.S. government said that this group of hackers might be new but they aren’t amateur hackers. This attack has plummeted the oil supply thus forcing the company to shut down the oil supply in the eastern states of the nation. The White House is working closely with Colonial Pipeline to help them recover the losses after the cyberattack.

The suspect behind this Colonial Pipeline cyberattack is not yet made official but a couple of industry resources have informed Reuters that the group DarkSide is one of the suspects. Cybersecurity has mentioned that veteran cybercriminals constitute the group of DarkSide whose main focus is to squeeze as much as possible from their target. Tension among government officials and lawmakers has increased and this attack is one of the most disruptive digital ransom schemes ever reported. (Reuters)

Colonial Pipeline

After the change of the political scenario in the U.S., the pipeline fix became one of the top priorities for the Biden administration and Washington, said Gina Raimondo, Commerce Secretary. The U.S. government was working vehemently so that Colonial Pipeline could restart the 8,850km pipeline network stretching from Texas to New Jersey. She further mentioned that the White House is working closely with the company, state, and local officials so that the company gets back and up running as soon as possible.

Colonial Pipeline
Image Source: bloombergquint.com

Colonial Pipeline has mentioned on Sunday that the main pipeline network is not in operation at this moment. But there are some smaller lines between the terminals and delivery points which are currently operational. The company is uncertain as to when the company can resume the entire pipeline network again.

Oil Supply Disrupted

Colonial Pipeline is responsible for transporting approximately 2.5 million barrels of gasoline per day and other fuels. It is shipped from the Gulf Coast refiners to the mid-Atlantic and southeastern United States consumers. This pipeline network supports the major airports of the U.S. including  Atlanta’s Hartsfield Jackson Airport. One spokesperson from the Charlotte Douglas International Airport said that the airport has a supply on hand which is supplied by another major pipeline along with Colonial.

The compromise of the oil supply network will have a significant impact on the regional fuel supplies. Since the company is uncertain about when the company will be fully operational again, this outage will affect the southeastern United States, said American Automobile Association. Once the crisis tends to continue prices will accelerate substantially in the southeastern states. Some of the U.S. states that are very vulnerable to this situation are Tennessee, Georgia, and Maryland.

Suspected Criminals for the Cyberattack

The investigation led by the U.S. government is in its early stage but still many of the industrial experts and a former U.S. official suspect it to be the cybercriminal group called DarkSide. DarkSide is a professional ransomware group that avoids setting targets in the post-Soviet states. Their goal is to break into a network and then use software to encrypt the data while they steal data at times. Once this is done they ask for payment to decrypt the data. Additional payments are charged as they continuously threaten to publish the stolen content.

An unnamed source has said that this time the hackers stole more than 100 gigabytes of data from Colonial. While the FBI was working with both government and private officials, the hackers took the cloud computing system offline that they used to collect the stolen data. It seems that the data of Colonial was not further transported to any other system. The company has declined to make any further comments regarding DarkSide.

The Biden Administration

On Saturday, President Joe Biden was briefed about the Colonial Pipeline cyberattack and that the government was trying to restore the company and prevent disruption in supply. The lawmakers are looking forward to working more with privately-held critical infrastructure companies to guard against cyberattacks. (Reuters) U.S. Senator, Bill Cassady has said that this is a question and threat to national security and something that the Democrats and Republicans can work on together.

The Federal Motor Carrier Safety Administration is issuing temporary hours of service exemption so that refined products are transported to 17 southern and east coast states including Alabama, Delaware, Florida, Georgia, New Jersey, and New York. Alternative transportations can be required at any hour and the oil refining companies are looking into it.

Chip shortage

Chip shortage to persist for two more years, says Intel CEO.

The damage caused by the pandemic will take a couple of years to cope up within the silicon industry. During the onset of the pandemic, a miscalculation has caused such a heavy shortage of chips as the demand was unexpected. These chips especially the display drivers are not only used in mobiles or laptops but also in automobiles and smart home devices. So, production and sales of both the tech industry and the automobile industry are coming down or getting negatively affected due to the chip crisis. Because without these chips, the final products will be incomplete.

Intel Corporation’s CEO, Pat Gelsinger, has said that the semiconductor shortage that is having its impact all over the world is not likely to end for a few more years. The company is trying its best to push the workers and increase the production of chips in some of their plants. But even if these plants work at full capacity it will take months before the crisis in the semiconductor industry followed by other industries starts to ease up. Currently, Intel is increasing chip production to address and meet the crisis in the automobile industry.

Increase in Demand and Chip Crisis

Pat Gelsinger has further mentioned that the company and the entire semiconductor industry as a whole will still need a couple of years if it has to meet the demand for chips across every industry. The pandemic followed by the lockdown is the main reason why the demand for chips skyrocketed all of a sudden. With people locked up in their homes, they wanted to buy gadgets like mobile phones, laptops, game consoles, etc to help them cope up with this hard time. Some of us bought good-performing laptops as work from home became the new normal while others bought good televisions and gaming laptops to enhance their source of entertainment.

Chip shortage
Image Source: marketwatch.com

But meeting the rising demand amidst the pandemic was very tough and the main reason is shuttered plants. There were also difficulties in transportation during the pandemic and other logistic shortcomings. The companies are trying their best to boost up the production but with the incoming second wave of COVID-19, it will still take more time to get the chip production back to normal condition.

The Political Agenda

The shortage of chip production is affecting many industries and due to this price of many appliances is increasing. Let alone the companies are trying to recover from the drastic crisis, they have become the center of many political agendas. The Biden administration has informed the companies that he will provide bipartisan support so that government funding is received to address this shortage.

Addressing the shortage, Pat also mentioned that chip manufacturing in the US was 37 percent a quarter of a century ago and now it is 12 percent of the world’s total semiconductor production. Today, Intel is the only company that produces cutting-edge high-end chips on American soil. There should be more semiconductor companies in the US as it will create more jobs and will have control over the industry for the long term.

Impact in other Industries

The shortage of chips has let to a decrease in production and thus lower revenue in other industries especially tech and automobile. Ford has announced that the shortage in chips will lead to a decrease in production by 1.1million vehicles in 2021. The others on the list are Volvo, Jaguar, and Mitsubishi. In the tech industry, Apple has confirmed the strain in supply has impacted the sales of iPads and Macs.

On the other hand, Mark Liu, Chairman of Taiwan Semiconductor Manufacturing Co., has told CBS that the company has tried its best to squeeze as many chips as possible especially for the car companies. He also mentioned within the next two months the company will be able to catch up and fulfill the minimum requirements of the customers.

The main reason that the shortage in the chip industry was amplified because along with the demand for electronics, the demand for cars also increased. After the lockdown was suspended, the covid situation made people nervous about public transport. So, the demand for personal vehicles started increasing.

Vivendi

Vivendi – A Conglomerate that is successfully fostering Entertainment and Cultural Diversity Globally.

Vivendi is a successfully established conglomerate in the mass media industry based in Paris, France. The company is currently pioneering in culture, media, entertainment, and communication by promoting the creations of more diverse groups of talented people. The main business of Vivendi revolves around music, television & camera, video games, and publishing. Vivendi has many different businesses and all of them work together to bring great content to people and reveal undiscovered talents. The founding story of Vivendi dates back to 1853 when an imperial decree of Napoleon III built a company called Compagnie Générale des Eaux (CGE).

The Founding Story of Vivendi

The origin of Vivendi started with the formation of the water company, CGE which after a year was granted a concession for supplying water in Lyon. Gradually the company started expanding and supplied water in many cities. From 1853 to 1976, the company remained exclusively focused on the water sector until Guy Dejouany became the CEO of the company. From the water sector, the company gradually expanded to waste management, energy, transport services, and construction. CGE acquired a series of companies and established the Energy Division of the company called Dalkia in 1998.

Vivendi
Image Source: midiaresearch.com

The expansion of the company in the media and telecommunication industry started in 1983 when CGE helped to establish Canal+ which was the first pay-TV channel in France. Later, the company acquired Babelsberg Studio and taking advantage of the deregulation of the French telecommunication market, expanded its growth in the media sector. In 1997, Compagnie Générale des Eaux was renamed as Vivendi and sold its property and construction division. After selling off the two divisions, Vivendi went on a spree to merge with companies like Maroc Telecom, Cendant Software, etc. From 1998, the company started launching digital channels in many countries like Poland, Italy, and Spain.

In January 2001, the media sector of Vivendi merged with the Canal+ television network and with the assets of Seagram Company Ltd formed Vivendi Universal SA. After forming the new company, Vivendi Universal acquired MP3.com and an American leading publisher Houghton Mifflin. In order to raise funds, the company decided to sell another two of its businesses.

Mergers and Acquisitions

Vivendi Universal sold off 80 percent of the company’s subsidiaries to General Electric which further formed NBC Universal. It sold stakes of other companies as well like Canal+, StudioCanal, Monaco Telecom, etc. The selling of stakes in these companies took place in 2004 and the company also let go of Babelsberg Studio. In 2005, Canal+ merged with TPS (France’s second-largest Pay-TV provider).

In 2006, the company changed its name from Vivendi Universal to Vivendi. The first partnership after the company renamed its name was Spiralfrog which was to distribute the company’s song online in the US and Canada. In 2007, the company decided to merge its game publishing unit with Activision for $18.8 billion. The deal was closed for almost half the actual figure and Vivendi got a majority stake for the newly merged company.

In the following years, the company acquired Global Village Telecom (a Brazilian phone operator) and Vodafone’s stake in SFR. But soon the company announced a demerger and SFR was spun off. From 2013, the main priority of the company became content and it started collaborating with content industries. We know the power of content marketing in today’s world and Vivendi took a very strategic decision back then. In recent years the company has acquired many companies like Flavorus, Paddington, The Copyrights Group, Editis, etc. Last year, Vivendi announced a deal to buy Prisma media and a 7.6 percent stake in Prisa (a Spanish company).

Vivendi Create Joy

Vivendi Create Joy is a program started in 2008 which supports and initiates training projects to help the sick, troubled, and disadvantaged young people from eleven to twenty-five years old. These projects are currently taking place in France, Great Britain, and Africa. These projects are initiated to help people take up vocational training and build up their professional networks. It is all about finding their talents and helping turn them into their passion.

Arnaud De Puyfontaine – CEO of Vivendi

Arnaud De Puyfontaine is the Chairman of the Management Board and CEO of Vivendi. Arnaud completed his studies at ESCP Europe followed by the Multimedia Institute and finally Harvard Business School. Earlier in his career, he started working as a consultant for Arthur Anderson and in 1990 he became the Executive Director of Le Figaro. Arnaud also served as the Chairman and CEO of Emap France and many other companies. In 2014, Arnaud joined Vivendi and since then he is serving as the CEO of the company.

Samsung Galaxy Book

Samsung launches the new Galaxy Book Pro and Pro 360 Notebooks with 11th Gen Intel Processors.

Samsung launches new Galaxy Book Pro and Galaxy Book Pro 360 notebooks entering into a new generation of mobile computing. This new pro series will provide uncompromised performance and will seamlessly sync with your other Galaxy and IoT devices. Both your workflow and entertainment will reach newer heights with the Samsung Galaxy Book Pro series which are coming with 11th Gen Intel core processors. Samsung has also collaborated with Microsoft and Intel to make these new mobile computing devices flawless and one experiences marvelous performance and smooth workflow.

Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics, said that the company has pioneered before many exciting mobile experiences, and with the new Samsung Galaxy Book Pro notebooks one will truly understand mobile computing for the connected world. The new series is designed for today’s multi-device world, thus ensuring high productivity, creativity, and boundless entertainment.

Samsung Galaxy Book Pro and Pro 360

The Samsung Galaxy Book Pro and Pro 360 are designed to make the day-to-day tasks of mobile-first users better and smoother. The 13-inch Galaxy Book Pro weighs 0.87kg which doesn’t need much extra space while packing your bag. Both the notebooks are highly durable as they are made of 6000-series aluminum. The notebooks have fast and secure connectivity along with Wi-Fi 6E which allows more bandwidth and a 6GHz internet connection.

Samsung Galaxy Book
Image Source: news.samsung.com

Enhanced performance and multitasking throughout the day also need good battery life. The new Samsung Galaxy Book Pro and 360 Pro provide a long-lasting battery so that you don’t have to halt your work even for once. The notebooks provide 65W fast charging with a USB C-Type adapter. With remote working, our lifestyle is changing faster than ever and the gadgets are evolving simultaneously to keep up with our demand.

The Super AMOLED Display

The new series of notebooks feature Samsung’s first-ever Windows PCs with the Super AMOLED displays. The display of the notebooks is certified by Eye Care SGS which produces blue light emissions lesser than the LCDs. It also has an Intelligent Color Engine which automatically fine-tunes the color space depending on the type of task. To make your entertainment more profound, along with the vivid colors the devices have AKG speakers to level up your cinematic experience.

High Performance and Enhanced Productivity

The Galaxy Pro and Galaxy Pro 360 notebooks are powered by 11th generation Intel Core processors and Intel Iris graphics. The book pro series is verified by the Intel Evo platform which means the new notebooks assure a striking balance of high-level graphics, 24/7 connectivity, and long-lasting power. The Intelligence Performance Manager always balances the power consumption and performance so that the overflow user experience is very smooth.

The pro keyboards are re-engineered featuring a scissor mechanism that not only increases speed but makes sure it is comfortable with wide keys and rubber domes. The keyboard is paired with a touchpad which is 23 percent larger thus giving the user more space to scroll and surf. These notebooks also have Quick Search Software which saves a great deal of time when searching for specific documents stock files.

To enhance your professional experience from anywhere, Studio Mode enables you to change the video call environments and it also has intelligent noise cancellation to make your audio quality better. So, even if you are attending a video call inside a busy subway, your notebook will provide the best experience. You can also enjoy Samsung Studio Plus if you are a fan of gaming.

Other Important Features

The Samsung Galaxy Book Pro 360 comes with an upgraded S Pen right in the box. This pen is of huge advantage for the content creators and artists, composing your art freely. The Second Screen is a very important part of the design that allows you to expand the display onto your Galaxy Tab. One of the best reasons that these notebooks should be definitely in your bucket list is that it syncs perfectly with other Galaxy devices to enhance your performance. With the help of Galaxy Book Smart Switch, you can transfer any form of media very quickly from your Windows PC to the pro notebook. There is also another very helpful app called SmartThings that can turn on and off your lights, turn on any kitchen appliances while you relax on your couch. Both the models will be available in three different colors.

Fortive

Fortive: A Five-year-old start-up is named as one of the world’s most admired companies by Fortune.

Fortive is a huge success in the technology industry currently controlling many businesses in Instrumentation, transportation, automation, franchise distribution, etc. The company was founded in 2016 by the current CEO of the company, Jim Lico. Fortive was a part of Danaher Corporation, an American diversified conglomerate that spun off the former in 2016. The headquarters of Fortive Corporation is based in Washington. For two consecutive years, Fortive was named as a Future 50 Company by Fortune. This young industrial conglomerate is also on the Fortune 500 list.

About Fortive Corporation

Fortive was created by Danaher Corporation by spinning off a few subsidiaries which include Matco and AMMCO-COATS. The main aim of Fortive is to deliver innovative technologies to its customers and solve pressing challenges.  Fortive works in various fields satisfying a wide range of customers. There are three main segments in which Fortive’s operating companies are divided. The first is Intelligent Operating Solutions which is responsible for ensuring better security and compliance and energy efficiency. Secondly, Precision Technologies solves very tough technical challenges thus a significant part of research and product development, and lastly, Advanced Healthcare Solutions ensures timely delivery of safe healthcare for the patients.

Fortive
Image Source: fortive.com

Growth and Strategic Acquisitions

Fortive is a very young company and since its foundation, the company has focused on acquiring other businesses from various fields. After it was spun off in June 2016, Fluke Corporation (a subsidiary of Fortive) acquired eMaint, a CMMS IIoT system. After a month, Global Transportation Technologies (GTT) was acquired which is a company in the traffic management sector. In July 2017, Fortive acquired Industrial Scientific, a Pittsburgh-based gas detection and safety-as-a-service company. The company also acquired Landauer for $770 million. It is a company that provides services to determine radiation exposure both at the occupational and environmental levels. Gilbarco Veeder Root, a subsidiary of Fortive acquired Orpak Systems which is known for delivering technical solutions to oil companies and commercial fleets.

In 2018, Fortive bought a software firm called Accruent for $2billion. This year Tektronix, another subsidiary of Fortive acquired Initial State which is a data streaming and visualization platform. Fortive Corporation has many subsidiaries acquiring companies in different fields which made it a big success within five years of its establishment. The company entered the healthcare sector after its acquisition of Johnson & Johnson’s Advanced Sterilization Products (ASP) business. This deal was closed in April 2019 and in the same year, Fortive acquired Censis Technologies, which is a SaaS company providing inventory guides in the surgical field.

In September 2019, Fortive announced that it will be splitting into two different publicly traded companies. Last year, Vontier, the new company was announced. Fortive has a very strong working culture and it significantly invests its time and energy in doing social work as well. As a socially responsible company, it tries to minimize waste production and avoid pollution along with adopting sustainable practices. In 2020, Fortive was named as one of the 500 most responsible companies by Newsweek.

About Danaher Corporation

Danaher Corporation is an American diversified conglomerate with its headquarters based in Washington, D.C. The company is divided into four platforms, namely, Life Sciences, Diagnostic, Water Quality, and Environmental & Applied Solutions. Danaher is known as one of the best companies for diverse employees. The founders of the company are Steven M. Rales and Mitchell Rales. It was founded back in 1969 as a real estate investment trust. The company was on a spree to acquire new companies and currently has an arsenal of subsidiaries. Danaher became one of the first companies in North America to adopt ‘Kaizen’ which is a Japanese philosophy of lean manufacturing. Both Danaher and Fortive believe in a sustainable way of manufacturing products. 

Jim Lico – Founder and CEO of Fortive Corporation

Fortive Founder and CEO
Image Source: fortive.com

The full name of Jim Lico is James A. Lico who is the founding president and CEO of the Fortive Corporation. He was a part of Danaher since 1996 and joined the company as Vice President Operations of Veeder-Root in Altoona, Pennsylvania. He participated in a broad chain of responsibilities in Danaher which includes running Danaher Business System (DSS) for a year, executive leader for the Emerging Market Regional Boards of China, Japan, India and Middle East, etc. Jim graduated with a BS degree from the University of Michigan and a Masters in Management from Northwestern University.