A business is all about marketing and sales. Better the marketing, the higher are the sales for a business. For the past many years, the marketing techniques had been the same, but for the last couple of years, we have become more dependent on online marketing and customer data for the growth of the businesses. Data, though, has always been an important part of marketing, today, the value of data has increased by 100 times. The user data, whether about their behavior, daily needs, or liking, is the basis of how the marketing strategies should be developed.
Considering the significance of the data in marketing, ZoomInfo took the initiative to make it the very basis of their business, too. The company is one of the biggest information and database companies providing subscription-based software as a service (SaaS) to its clients, helping them accelerate their sales and business growth.
About The Company
ZoomInfo is the provider of B2B data and information to companies which are helpful for the latter in marketing and sales of their products, leading to better business growth. The company provides a cloud-based platform including information about companies, business people, marketing, and recruiting professionals. This information is available to ZoomInfo customers through various subscription plans. Henry Schuck and Kirk Brown founded ZoomInfo in 2007 as DiscoverOrg. The company operated with the same name till 2019. In 2019 ZoomInfo acquired Zoom Information and renamed the DiscoverOrg as ZoomInfo.
With the merger of the two companies, they combined their platforms and developed a new flagship Go-to-Market (GTM) for its customers. ZoomInfo gathers and verifies data of various companies, such that to provide accurate information to its clients. It has curated an in-house research team of over 300 data analysts who use updated technologies, tools, and integrations to verify the information and provide the highest accuracy data to the customers.
ZoomInfo headquarters is based in Vancouver, Washington, United States, and over 2500 people are working for it. One of the founders, Henry Schuck is the current CEO at ZoomInfo. NeverBounce and Datanyze are the ZoomInfo subsidiaries. As of 2020, the company made revenues worth $476 million.
The Founding Of ZoomInfo
Henry Schuck and Kirk Brown founded ZoomInfo as DiscoverOrg in 2007. The co-founders were law students but eventually, ended up launching DiscoverOrg, a completely different company than their education, at the age of 23. Henry Schuck took up a part-time job as a marketing analyst to pay his tuition fees for college. This very job helped Schuck conceive the idea of DiscoverOrg, and he founded the company with his college mate Kirk Brown.
RainKing was another newly founded company that worked on the same concept as ZoomInfo, except, RainKing had the funding, whereas ZoomInfo was just a concept, and the founders possessed no experience. But in the next ten years, with immense hard work, ZoomInfo was able to acquire RainKing in 2017. As soon as the company started to grow, it received investments from companies like TA Associates, The Carlyle Group, and 22C Capital.
ZoomInfo’s other acquisitions include NeverBounce (2018), Komiko (2019), Clickagy (2020), EverString Technology (2020), and Insent (2021), etc. The company had its first IPO in June 2020, and it went public on Nasdaq Global Select Market trading with ticker symbol ZI. Today the company serves over 16000 customers globally. ZoomInfo has won multiple awards for excellence, like Leader by Forrester in its B2B Marketing Data Wave and was ranked Number One in customer service by G2 Crowd.
The CEO At ZoomInfo
Henry Schuck is a lawyer by education and has got a license for practicing as a lawyer from Washington State Bar Association and Nevada Supreme Court. He received his BS in Accounting and Hospitality Administration from the University of Nevada, Las Vegas, and Juris Doctorate in Law from the Ohio State University. While Schuck was still in college, he worked as a data analyst at Political Data Inc. Later he joined MGM grand as Hotel Operations Administrator. Schuck also worked as the vice president of operations at iProfile. In 2007, he launched DiscoverOrg with Kirk Brown, becoming the CEO of the company.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.