Sina Corporation is a famous multinational conglomerate based in China. It has three headquarters in Shanghai, Beijing, and the Cayman Islands. In November 1998, Wang Zhidong, Wang Yan, Ben Tsiang, and Hurst Lin founded Sina Corporation. The company had mainly four lines of business which are Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Currently, Charles Chao is the CEO of the company has more than 60,000 employees. There are more than 100 million people worldwide who use the products and services of Sina Corporation. In 2003, the company was named “China’s Media of the Year” by Southern Weekend.
About Sina Corporation
The four founders founded Sina Corporation in Beijing in 1998 and after a couple of years established its financial headquarters in Shanghai. The company mainly focuses on offering its platform and services to Chinese users globally. It has 100 million registered users of which 10 million engages in free-based services. Apart from the users of China, the company also has Chinese users from North America.
Sina provides different types of services worldwide and has thirteen access points within Greater China and also tailored pages for overseas nations. International markets include Japan, Korea, the US, Australia, Europe, and Germany. The microblogging platform of Sina is also very famous such that more than 5,000 companies and across 2,500 media organizations in China use it.
Major Sina Businesses
Though the company has four business lines, Sina Weibo is the most famous and revenue-generating of all. Sina Weibo is a microblog social network, a platform similar to Twitter, and the largest social networking service in the Chinese language. Based on the number of active users, Sina Weibo dominates 56.5% of the microblogging market in China. In the Sina Weibo platform, the company has more than 500 million active users and the browsing time is also comparatively more than any other competitors of Sina.
The cloud computing market of Sina Corporation also dominates the Chinese market. This is because Sina App Engine (SAE) is the earliest and the largest such platform in the country. Sina launched this platform in 2009 and this product is dedicated to web deployment, and hosting services for various corporations as well as independent developers. Currently, more than 300,000 developers in China are using the SAE platform.
History Of The Company
Sina Corporation was founded as a result of the merger between the two largest Chinese websites. In 1996, the most traffic generated internet portal of China SRSNet was established which later merged with Sinanet, a website that was developed in 1995 for the American Chinese community. After the merger of these two websites, Sina Corporation was founded and the services were extended to North America and Hong Kong. The merger lead Sina Corporation to outrun its rivals like Sohu and NetEase in terms of the most visited portal site. Sina Corporation started expanding very quickly in terms of launching new services and that way it attracted new customers.
In April 2000, Sina Corporation became the first company to get approved for listing in the Nasdaq National market through a variable interest entity (VIE) in the Cayman Islands. Sina was closely followed by its rivals in the following months of the same year to get listed in the same. In 2000, the official website of the company was selected for online coverage for the 2000 Summer Olympics in Sydney. In 2015, the online portal of Sina was attacked as there were certain allegations that it contained distorted facts and violated morality. Recently, Blizzard Entertainment sued Sina Games related to a game called Glorius Saga.
Charles Chao – CEO of Sina Corporation
Charles Chao is the current president and CEO of Sina Corporation. He joined the company back in 1999 when Sina faced various obstacles to get listed in NASDAQ. Charles made great efforts to establish Sina as a VIE which cleared the path for the company. Charles, before becoming the CEO of the company, also served as the CFO and COO. He is also the Chairman of the Board of Sina Corporation.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more