What was the last time when you heard about an international event management company? Big companies may hire employees separately for this purpose, but most of the independent organizations cannot afford that. We, especially in our college life come through the term “event management” very often. Event management is considered as an appreciable skill. Especially in a metropolitan city, where numerous events take place every day, there is a sheer need for event managers. But, to organize an event, promotions are needed as well.
Eventbrite, an US-based event management company meets all the requirements needed to organize an event. The company was founded in 2006 with the motive to help people surf events around the city. The website also provided the feature of creating events, promoting them along with online ticketing for the events. The founders of Eventbrite are Renaud Visage, Julia Hartz and Kevin Hartz.
Renaud Visage
Visage is a Cornell University graduate who acquired a degree in Engineering. Visage joined Geomatrix as a Project Engineer after a couple of years since his graduation. In 2000, Visage became the Director of Engineering for Zing Networks and left the company after a year.
He became a Venture Partner at Index Ventures after which he became a very prominent Investor. He invested in many companies which include Snips, Mobius Motors, Hokodo, Engineer.ai etc. He is also a Board Partner of Point Nine Capital. Even after Visage co-founded Eventbrite in January 2006, he still serves as an Investor. He is also a mentor at StartupBootcamp.
Julia Hartz
Julia went to Pepperdine University and acquired a Bachelor’s degree in Telecommunication. After graduation, Julia joined MTV as a Development Executive followed by contributing to FX Networks. She left FX Networks in 2005 and co-founded Eventbrite next year. She is the current CEO of the company and also a member of the Board of Directors.
Hartz is a very significant figure in the women entrepreneurial world. She has been featured in the Fortune magazine as one of the most powerful women entrepreneurs. Julia is also an investor and she was featured in the Forbes.
Kevin Hartz
Brought up in California, Kevin holds a Bachelor’s degree in Arts from Stanford University and a Master’s degree from University College, Oxford. Kevin started his career as a Product Manager in Silicon Graphics. Kevin co-founded a start-up, ConnectGroup which was later acquired by LodgeNet. Before co-founding Eventbrite, Kevin along with Alan Braverman founded Xoom.
The crisis
The three founders chose the wrong time to launch Eventbrite. During the 2000s, an aura of the economic crisis was spread around the globe. None of the venture capitalists wanted to invest in any new start-ups creating a really difficult situation for Eventbrite. But, luckily the three of them were well-experienced. Visage knew how to be more strategic and play tactically without enough funding.
Eventbrite started emphasizing more on SEO and reach out to people through unique contents. The marketing strategies of Eventbrite played the ace and they were finally able to conduct Series A funding at the end of 2009.
Strategies
In the beginning, Eventbrite launched a 100% free business model which lured a good number of customers. Eventbrite proposed this model for the so that the organizers can test the managing system of Eventbrite and then get start paying for it. After Eventbrite started making progress, many organizers shifted from free to paid model to have better access and services.
In 2008, the company launched its application which solely served the purpose of surfing events. With time, more people signed up and the demand rose drastically. This led Eventbrite to launch the feature of online ticketing and earn through it.
The Success
Once Eventbrite started landing investors, the list expanded day by day. Eventbrite closed their Series E funding by raising $50 million from Tiger Capital in 2011. Another $60 million was raised by the company from the same investor in 2013. Some of the major investors of Eventbrite include Sequoia Capital, Tiger Capital etc. In 2017, the company raised $134 million from Series G funding. The next year, Eventbrite filed for its first IPO worth $200 million. According to 2018, the company’s annual revenue sums up to $291.6 million. Eventbrite made some significant acquisitions including Nvite, Ticketfly, Picatic and Pandora.
Today, apart from managing events on the land of the US, it has offices in the UK, Ireland, Germany, Argentina, Netherlands, Brazil and Australia.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more