The past few decades have been the luckiest for new ideas and startups. There have been many such cases, where the budding entrepreneurs have got overnight success. But this ain’t true for all of them out there. As, for some of the ideas, it took a lot of persistence and patience of the founders, to become a successful one. One of such ideas is Shazam, a music identifying service, that took a decade to be under the limelight and get the success that it deserved. It was the endurance and willingness for the successe of the founder of Shazam, Chris Barton, that brought the service at the place, where it is today.
Early Life
Chris Barton’s parents were the biggest influence on him. His father was a nuclear physics professor, and his mother worked as a computer science professor. His mother introduced him with computers when she brought a Sinclair computer to their home. Chris loved working on the computer and taught himself the basics of programming. He loved experimenting with things, from where BSMSarton also grew an interest in inventions and creating new things.
After completing his school education, Chris went to the University of California, Berkeley, where he first opted for a double major in computer science. But eventually, he went to graduate in business studies, economics being the major subject of his course.
Chris met Philip Inghelbrecht, the future co-founder of Shazam, at the university, where both were in the same class and later became project-teammate. On the other hand, he was already friends with Dhiraj Mukherjee, the other co-founder of the company, when he lived in San Francisco.
Beginning of Entrepreneurship
It was just in 1998 when Chris got his first mobile phone. The time was about the internet and the new mobile devices coming into the market. Though most of the people were looking forward to developing internet-related things, Chris was brainstorming about what he can build based on the tiny handset, that people carried with them 24/7.
When Chris Barton was interning at Microsoft’s internet search portal group MSN, in London, he again met with Mukherjee there, who was working on establishing the first international office of his startup company, Viant, in London. Chris introduced Mukherjee with Inghelbrecht, and all three coincided on a similar topic, starting up a new business.
All the three started looking for an idea that would transform their lives and the world. In the summer of 1999, during the height of the dot-com bubble, Chris saw an opportunity in identifying and providing people with the song they want to know about. Though at that time, many people had tried the same concept for their business, all of them were relying upon the radio for music identification.
Origin of the Idea
Chris Barton came up with the idea of a software that will help people identify a song playing on the radio using the sound of the music itself, and that too, using a mobile phone. But as simple the idea was, its implementation was equally difficult. There was no such technology existed at that time, that would make this very idea possible.
To implement the idea, they developed an algorithm with the help of a PhD scholar Avery Wang (the fourth co-founder of Shazam), that was based on the recorded sound identification technology. So in the year 2000, they launched the demo of Shazam, a mobile service, through which the users could record the piece of music (from radio, club, or any other place) and send it to Shazam, and in return, Shazam would reply the name of the artist and album of the song.
This innovative idea was way ahead of its time. Even before Apple launched its iPod and iPhones. In the beginning, Chris established its office in London and focussed on the European countries, as these countries were more drawn to music.
Founding Shazam
To bring the product out in the market, the co-founders took the help of their family members and friends. After three months of pitching the idea in front of the investors, they raised a one million dollar investment from HSBC. To make the service work properly, in the beginning, the co-founders decided to partner with the people who are related to the key technology that will be used in the service. They partnered with the IVR provider, the SMS aggregator for premium SMS integration, and with the four leading mobile operators in the United Kingdom, i.e. Vodafone, Orange, T-Mobile, and O2.
After getting everything in place, Chris Barton along with the other co-founders launched Shazam on 19 August 2002. Now, people could use the service by dialling a four-digit number, i.e. 2580, on their mobile phone, record the music, and receive the details about it, through an SMS, for just 50 pence.
A few years later, with the emergence of better Symbian mobile phones, the company offered the option to buy ringtones of the identified songs. The users could also get access to an unlimited use subscription pack for around $3 per month. And after the iPhone got launched in 2007, in 2008 the new Shazam app reached the heights of success. It had 11 million downloads in the year of 2010. According to a report from CNET, Shazam was the 4th most downloaded app of 2011. By 2012, Shazam had over 225 million users in more than 200 countries.
Today, all four co-founders sit on the board of the company, and Chris now works for Google. Shazam is one of the most popular apps today that allow the users to buy the music, watch music videos, as well as see the lyrics of a particular song.
IN 2016, Snapchat included the Shazam feature to its app, and in 2018, Apple acquired the company for $400 million.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.