Amid a legal conflict with music label Warner Music Group, Spotify, successfully launched its app for the Indian users yesterday. The company quietly rolled out the app for the Indian users on Wednesday, and it is also expected that the Indian Spotify app may be used to test the upcoming features to the app.
With the launch of the app, Spotify will provide its Indian users with access to over 40 million songs, and in different languages including Hindi, Punjabi, Tamil, and Telugu, etc. The app is specially designed for the Indian users, such that they will be able to create playlists for the trending songs in the major cities of India. The app also offers on-demand songs with a free account.
“India has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience,” Spotify founder and CEO, Daniel Ek, said in a statement. “Not only will Spotify bring Indian artists to the world, but we’ll also bring the world’s music to fans across India.”
The app is offering various different plans for its users in India. The offers include one day to monthly plans, under which for one day access the users need to pay 13 rupees ($0.18), for a week they have to pay 39 rupees ($0.55), and one single month plan is for 129 rupees ($1.81). Spotify has also introduced the student plans offering discounts up to 50 per cent.
Although the company had set up its office in India last year and had plans to launch the app in India in the month of February in the same year, in order to get the licensing deals with major record labels including Sony, Universal and Warner Music, the launch got delayed for a whole year.
Even though the company has finally launched the app in India, it is a bit late, as there are many other companies including Apple Music, Google Play/YouTube Music, JioSaavn, Gaana, and Amazon, that are already ruling the music streaming industry in India. So it can be a bit tough for the company to establish itself in the Indian music streaming industry amid the high competition.
The Sweden-based company Spotify is operating since 2007 in several other countries, having a huge client base across the globe. As of February 2019 records, the company is catering to 207 million total monthly active users, including 96 million paying subscribers.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.