IdentifAI Raises €2.2M to Fight Back Against the Rise of AI-Generated Content

Milan-based IdentifAI secures €2.2 million in seed funding to enhance its AI content detection system.

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Investors include United Ventures and business angels like Edoardo Alessandri, Matteo Fago, and Umberto Paolucci.

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The need for tools to combat misleading information grows as the generative AI market is expected to hit $45 billion in 2023.

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The fraudulent image recognition market is projected to grow from $0.6 billion in 2024 to $3.9 billion by 2029.

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IdentifAI was founded to address the financial, political, and geopolitical risks associated with deepfakes, focusing on creating models to detect AI-generated content.

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Co-founders Marco Ramilli and Marco Castaldo lead IdentifAI in developing a platform that distinguishes AI-generated content from human-made content using "de-generative" AI technology.

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Ramilli emphasizes the importance of knowing the source of digital content, given the rapid advancements in generative AI.

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The funding will help refine their models to better detect natural versus artificial content.

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With new funding, IdentifAI aims to enhance its technology and expand market reach to maintain trust and transparency in digital content amidst the AI-driven landscape.

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