Instagram has issued a critical update for its content creators: posting Reels longer than 90 seconds may negatively impact your reach on the platform. This announcement was made by Instagram’s content team during a creator event held in New York last week.
During the event, Instagram CEO Adam Mosseri, along with other members of the Instagram team, addressed numerous questions about the platform’s algorithms, ongoing projects, and strategies for boosting engagement. The event was attended by prominent creators and industry insiders eager to understand how to maximize their presence on the app.
Shorter Reels, Better Reach
Image Source: itp.live
One of the most significant insights shared at the event was related to the optimal length of Instagram Reels. As reported by Kaya Yurieff of The Information, Mosseri and his team presented a slide indicating that Reels exceeding 90 seconds could harm their distribution. This means that creators who routinely post longer Reels might see a decrease in their content’s reach and engagement.
Instagram’s algorithm, which plays a crucial role in content visibility, appears to favor shorter, more concise Reels. This preference likely aligns with user behavior, as shorter videos are often more engaging and easier to consume in the fast-paced social media environment.
Strategic Content Creation
For content creators, this update suggests a strategic shift is necessary. Keeping Reels within the 90-second mark could enhance visibility and audience engagement. This advice is particularly pertinent given the competitive nature of content creation on Instagram, where reach and interaction can significantly influence a creator’s success.
Adam Mosseri’s discussion with creators also touched on other aspects of the platform’s evolving features and tools aimed at enhancing user experience and creator support. However, the emphasis on Reel length stands out as a crucial takeaway for those looking to optimize their content strategy.
As Instagram continues to refine its platform, staying informed about such updates is essential for creators. Adapting to these guidelines not only aligns with the platform’s algorithm but also meets the evolving preferences of Instagram’s global audience.
In summary, for Instagram creators looking to maximize their reach, keeping Reels under 90 seconds is now a recommended practice. This insight, shared directly from Instagram’s top executives, underscores the importance of understanding and adapting to the platform’s dynamic environment.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.