Will X’s Addition of Audio and Video Calling Create Stickiness in the App?

Musk's plan is to transform X into an all-encompassing app offering various services, from online payments to news and food delivery.

[{"selector":"#anim-91f2805b-2f08-4504-a52a-4f6b9541d4f3","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Not all X users currently have access to the new feature, and there's no clear timeline for a widespread rollout.

[{"selector":"#anim-8cf78592-449f-4656-83cb-8612d3c792c2","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Some speculate that audio and video calls on X may be reserved for subscribers, potentially making it a premium feature.

[{"selector":"#anim-c59d9002-c49c-4874-b7c7-0ce9c7eb9e3a","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

X users can screen calls based on criteria like verified users, followed accounts, and contacts, suggesting a focus on user control and privacy.

[{"selector":"#anim-8f51a624-e15e-4a33-a8a1-419705184432","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Musk's strategy seems to be inspired by companies like Uber and Amazon, aiming to keep users engaged by offering a diverse range of services.

[{"selector":"#anim-a0df38ab-1a29-412d-850f-e7f9cce01fb4","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The introduction of premium features, including audio and video calls, could potentially generate revenue for X if they are limited to subscribers.

[{"selector":"#anim-ccf32f57-d05b-4d39-8709-ce612ed95019","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]