LinkedIn, which is owned by Microsoft Corp., announced on Thursday that it was developing a video advertising solution that would enable advertisers to target LinkedIn users as they watched content on streaming platforms.
In an effort to grow its advertising business during a period of economic uncertainty, LinkedIn has released AI technologies to aid marketers in creating ad content.
Penry Price, vice president of marketing solutions at LinkedIn, told Reuters that in-stream video advertisements might alter how businesses and consumers connect with and engage with their audiences.
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With trailing 12-month sales of over $14 billion and an 8% year-over-year revenue growth as of the third quarter of fiscal year 2023, LinkedIn is doing well.
LinkedIn makes money by selling ads and subscriptions to salespeople, job searchers, and recruiters. A significant revenue stream for LinkedIn is its Marketing Solutions.
This includes advertising and marketing tools such as Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and Display Ads. These offerings enable businesses to promote their content, products, and services to LinkedIn’s professional user base, reaching a targeted audience for their marketing campaigns.
It provides advertising opportunities for businesses and marketers to reach its professional user base. One of the key advertising products available on LinkedIn is Sponsored Content, which enables businesses to promote their content directly in the LinkedIn feed.
Sponsored Content can consist of text, images, and videos, allowing companies to increase brand awareness and engage with their target audience effectively.
Another advertising option is Sponsored InMail, which allows businesses to send personalized messages directly to LinkedIn users’ inboxes. This feature facilitates targeted messaging and can be used to promote events, products, or content.
Text Ads are also available on the platform, appearing on the right-hand side of the desktop version of the app. These ads typically include a headline, description, and a small image.
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Additionally, it offers Dynamic Ads that utilize a user’s LinkedIn profile data to create personalized and engaging ad experiences. Banner-style Display Ads are another option, appearing on the website and mobile app with images, videos, and interactive elements.
Video Ads, which can be placed within the feed and autoplay while users scroll, are also part of LinkedIn’s advertising offerings. It’s advisable to visit LinkedIn’s official website or contact their advertising team directly for the most up-to-date information on their advertising products and features.
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