Twitter reverses longstanding ban on political advertising

Image Source: deccanherald.com

Twitter has officially confirmed that it will loosen up the bans on political advertisements that had been placed.

Twitter opted to lift the long-standing ban enabling numerous political actors as well as elected representatives to resume cause-related promos.

This decision was taken when it was revealed that the firm is already in financial trouble.

In 2019, Twitter chose to prohibit particular types of Politics ads, justifying that political influence must be “obtained” instead of being “bought”.

Twitter believes that cause-based advertising can facilitate a public conversation around important topics.

Previously, Elon Musk's approach to content moderation has startled several top brands.

Some brands even stopped spending on Twitter because they were concerned about their ads that they would stand alongside controversial tweets.

The action will entice numerous political actors to return to the platform and increase twitter's revenue.

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