Elon Musk has instructed Twitter employees to start charging more for Twitter Blue, which is the firm’s optional 4.99 USD per month subscription that provides some additional features for authenticated users. Musk has directed that the new Twitter Blue subscription, which also offers verified customers with a blue tick on the social networking platforms, cost approximately 19.99 USD, according to The Verge. The news comes as the “Chief Twit” presses to increase subscription revenue from the microblogging site.
Furthermore, verified consumers will have 90 days to sign up or subscribe to the new plan or their blue checkmark would be removed. Besides that, On Sunday, Twitter staff members who were working on that project were told that they would be fired if the feature was not launched by November 7, according to The Verge.
On Sunday, Elon Musk tweeted, “The whole verification process is being revamped right now.” At present, Twitter Blue is operational in the US, Canada, Australia, and New Zealand.
Source: yourstory.com
Elon Musk dismissed some of Twitter’s top executives last week, after acquiring the social media company for 44 billion USD. These top executives included CEO Parag Agrawal, Chief Financial Officer Ned Segal, legal executive Vijaya Gadde and General Counsel Sean Edgett.
According to The New York Times, Musk has “planned to begin laying off workers” at Twitter as soon as on Saturday. Citing people with knowledge of the situation, the report said that some managers were asked to “draw up lists of employees to cut.”
Source: yourstory.com
Along with plans to bring back banned accounts, including that of former United States President, Donald Trump, Elon Musk hosted a poll on Monday to reinstate Vine.
Musk has acted fast to implement changes at Twitter, beginning with changing the homepage for logged-out users. He’s also planning mass layoffs of intermediate managers and developers who haven’t recently made a significant contribution to the code base with the help of Tesla technicians he’s brought in as advisors at Twitter.
Managers are already curating lists of employees to lay off, and the cuts are anticipated to begin this week. Employees tasked with carrying out Musk’s projects since his takeover Thursday evening have been operating late into the night and throughout the weekend.
The Twitter Blue Tick subscription became widely available almost a year ago as a way to see ad-free articles from selected publishers and make other changes to the app, such as changing the colour of the home screen icon.
Advertising stayed the large majority of Twitter’s revenue in the few quarters following its initial public offering. Elon Musk wants account subscriptions for half of the company’s whole revenue.
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