When the pandemic struck in early 2020, Zoom Chat was a relatively unknown startup. However, at the height of the crisis, when people stranded at home turned to video conferencing for communication, Zoom reported triple-digit sales growth. Zoom also offers Zoom Chat, a service that is somewhat comparable to Microsoft Teams and Slack. Along with a number of other useful enhancements for the collaboration software, Zoom announced a tiny modification to the product’s name, which is now Zoom Team Chat.
In an effort to compete with rivals like Microsoft’s Teams Zoom Video Communications Inc. announced on Monday that it has rebranded its chat platform and added additional functions, including third-party connectivity. To make teamwork more convenient, the updated program combines chat, third-party integrations, file sharing, video, voice, and a whiteboard in one location, according to a blog post by Zoom.
The most recent updates will make it simpler to switch from a chat to a video or phone call or to share an idea via a whiteboard. According to experts, Zoom has added “Team” to its chat product since consumers were confused about how the chat component in Zoom meetings differed from the premium communication tool. This item acts as an all-in-one platform, providing comprehensive capabilities to encourage teamwork.
The head of product at Zoom Team Chat, Sharvari Nerurkar, claimed in a chat with The Verge that users encounter friction when they must switch between several different platforms in order to communicate with the same set of individuals. Zoom Team Chat is designed to be a single center for collaboration where you can communicate with coworkers asynchronously via text chat or in real-time via calls.
By the end of the month, Zoom hopes to roll out a few new features to improve the overall experience of actually utilizing zoom chat. The ability to share in-meeting chat directly into Zoom Team Chat is one addition that will make it simpler to read any crucial notes after the meeting has ended. If you’re having a text exchange that might benefit from a call, you may also schedule a Zoom conference directly from a Zoom Team Chat channel.
With this update, Zoom is attempting to take a stand in a market that is quite crowded.
Google, Slack, and Microsoft among others, are all quickly developing their own professional communication technologies to help enterprises in adapting to hybrid work environments, putting a lot of pressure on Zoom.
Although Zoom Team Chat has been improved, it may be challenging for the company to convince companies to switch from their current platforms to Zoom Team Chat. As demand declines from epidemic highs, Zoom lowered its annual revenue and profit predictions last month.
Zoom Team Chat is a feature of Zoom One, the company’s all-inclusive communication package, which also comprises Zoom Meetings with up to 300 participants, Zoom Whiteboard, and 5GB of cloud storage. Zoom’s chat product never really enjoyed the same level of attention as Zoom’s video meeting capabilities so far, but the company wants that to change through this move.
Eric Yuan founded Zoom in 2011 and released its software in 2013. Zoom’s revenue growth and the software’s perceived usability and dependability led to a $1 billion valuation for the business in 2017, establishing it as a “unicorn” company. In 2019, the company achieved profitability and successfully completed an IPO.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.