A Milan-based business called IdentifAI has raised €2.2 million in seed money to improve its system for identifying material created by artificial intelligence. United Ventures spearheaded the fundraising round, including contributions from prominent business angels such as Wellness Holding’s Edoardo Alessandri, Venere.com co-founder Matteo Fago, and UP Invest’s Umberto Paolucci.
Taking up an Increasing Challenge
Image Source: tech.eu
The demand for devices that can halt the transmission of misleading information has surged as a result of the predicted 45 billion dollar market for generative AI as of 2023. The market for fraudulent picture recognition is expected to develop at a rate of 41.6 percent per year, from 0.6 billion dollars in 2024 to 3.9 billion dollars in 2029. To address the serious financial, political, as well as geopolitical dangers associated with the rise of deepfakes, IdentifAI was founded.
Cutting Edge Technology for a Digital World That Is Safer
IdentifAI is a company founded by Marco Ramilli and Marco Castaldo that specializes in creating and refining models that can differentiate between information created by AI and content created by humans. Using “de-generative” AI technology, the company’s unique platform finds the minute indicators that set real content apart from fake. With the use of this technology, people, organizations, and legislators can more confidently and clearly traverse the digital terrain.
“The technological advancements in generative AI will blur the lines between the physical and digital worlds, making them indistinguishable to the human eye. I believe it is our right to be informed, at all times, about what we use to nourish our minds, which in turn shapes our opinions,” noted Marco Ramilli, founder of IdentifAI. He adds, “This funding will allow us to make further strides in refining our degenerative models, capable of distinguishing between natural and artificial content, often produced by adversarial AI.”
Developing Digital Integrity's Future
IdentifAI is well-positioned to enhance its technology and broaden its market penetration with this new funding infusion. In a rapidly developing world which is driven by AI, the new business’s deliberate attempts are essential to maintaining the trustworthiness and transparency of digital content in the continuous fight against misinformation generated by Artificial Intelligence.
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