Back in March, TechCrunch unveiled LinkedIn’s covert experiment with games on its platform, akin to the wildly popular Wordle. Following this, LinkedIn has now formally introduced three games to ramp up user attraction and engagement.
The Trio: Queens, Crossclimb, and Pinpoint
Image Source: LinkedIn.com
The trio of games, Queens, Crossclimb, and Pinpoint, puts players’ logic, trivia, and word association skills to the test. These games will be accessible globally from today, accessible via direct links or through LinkedIn News, the arm responsible for their creation.
Like Wordle, players can tackle each game once daily. Currently, players can invite their first-degree connections to join in, and their game participation and performance can be shared if they opt to do so.
LinkedIn’s Strategic Move
LinkedIn envisions these games as a means to foster stronger connections among its user base. Dan Roth, LinkedIn News’ VP and editor in chief, views games as a casual avenue to fortify existing connections.
While the social dynamics and game count remain open to evolution, LinkedIn plans to independently nurture these games, apart from its parent company, Microsoft, and its substantial gaming sector.
Beyond mere entertainment, these games are crafted with a strategic blend of networking in mind. They are designed to enhance user interactions, bridging the gap between casual gaming and professional networking.
Roth believes that games offer a unique opportunity to bolster network ties, acknowledging the challenge of maintaining connections in a busy digital landscape.
LinkedIn’s venture into games mirrors strategies employed by media giants like The New York Times. Leveraging word and logic games, akin to crosswords, NYT has successfully expanded its audience base over the years.
With LinkedIn’s vast user pool exceeding a billion, the addition of games augments its content ecosystem. These games not only enhance engagement but also amplify advertising prospects, creating a more immersive user experience.
LinkedIn’s introduction of logic puzzles is not merely about entertainment; it’s a strategic move to enhance networking dynamics. As social platforms evolve, integrating elements like gaming becomes imperative, ensuring platforms remain dynamic and engaging for users worldwide.
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