Apple fans have been excitedly anticipating the tech giant’s entry into AI features as the industry welcomes the age of artificial intelligence. The progress that competitor companies like Google and Samsung have achieved in this area has left supporters wondering when Apple would follow suit. By the end of 2024, generative AI will reportedly be available on iPhones, Macs, and other devices, according to plans revealed by Apple CEO Tim Cook.
Apple CEO Tim Cook said: “In terms of generative AI, which, I’d guess, is your focus, we have a lot of work going on internally as I’ve alluded to before. Our MO, if you will, has always been to do work and then talk about work and not to get out in front of ourselves. And so, we’re going to hold that to this as well. But we’ve got some things that we are incredibly excited about that we’ll be talking about later this year.”
A Look Into Apple's Future with AI
Image Source: forbesindia.com
Tim Cook updated attendees on Apple’s plans during the company’s most recent quarterly earnings conference. He said that generative AI software features are being developed and would be available to users “later this year.” Cook emphasised that the business would be making large investments in artificial intelligence and that further information about their current efforts in this area will be made public in the upcoming months.
The Fall Unveiling Countdown
Interestingly, Cook used the phrase “generative AI” several times without going into specifics. But he made a very tantalising suggestion about a big release this autumn. This is in line with recent rumours that suggest the iOS 18 upgrade is the biggest in the history of Apple’s operating system. Bloomberg’s Mark Gurman claims that AI will power Apple’s iOS 18, which should provide users of the iPhone with a revolutionary experience.
Anticipation of Fall Events
The company’s custom of unveiling the new iPhone series during this yearly extravaganza has added to the excitement surrounding Apple’s autumn event. Although Tim Cook declined to provide specifics, industry rumours indicate that Apple wants to include artificial intelligence (AI) into its operating systems, which include iOS, iPadOS, and macOS. This calculated action is similar to what tech behemoths like Microsoft, Google, and Samsung have done.
What's in store for Apple users?
The IT community is anxiously awaiting the big unveiling as Apple continues to play it close to the vest. Several rumours and speculations suggest a significant AI integration that may change how users interact with Apple products overall. Fans will have to consider the possibilities and be ready for what may be a game-changing event in Apple’s history for the time being. The internet giant’s history may undergo a significant change when the countdown to autumn begins.
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