In a move set to reshape the landscape of commerce and payments, Visa has declared its intention to invest $100 million in companies at the forefront of developing generative AI technologies.
The investment initiative will be executed through Visa Ventures, the global corporate investment arm with a history spanning 16 years. Visa, a trailblazer in AI applications for payments since 1993, is now focusing its attention on the burgeoning field of generative AI. This subset of artificial intelligence is characterized by its ability to generate text, images, or other content based on extensive datasets and textual prompts.
Jack Forestell, Chief Product and Strategy Officer of Visa emphasized the profound impact generative AI will have, stating, “While much of generative AI so far has been focused on tasks and content creation, this technology will soon not only reshape how we live and work, but it will also meaningfully change commerce in ways we need to understand.”
David Rolf, Head of Visa Ventures, underscored the transformative potential of generative AI, calling it “one of the most transformative technologies of our time.” He noted that Visa Ventures possesses flexibility in terms of the number and size of investments, expressing an interest in making a range of smaller investments in the early stages of the industry.
Rolf outlined the criteria for potential investments, specifying that Visa is seeking to support companies applying generative AI to address real challenges in commerce, payments, and fintech. This includes B2B processes around payments and infrastructure with the potential to significantly impact commerce. Rolf emphasized that Visa is open to engaging with companies at various levels of the technology stack, from data organization for generative AI to end-user experiences.
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Furthermore, responsible AI use aligning with Visa’s policies is a key consideration. Rolf stated, “One of our key considerations is how well these companies are practicing responsible use of AI, in line with Visa’s policies.”
This announcement follows Visa’s strategic move to appoint Marie-Elise Droga as the head of fintech, who noted that her team frequently collaborates with the Visa Ventures team. This collaboration serves as a scouting engine, identifying innovative startups that align with Visa’s vision for the future of commerce and payments. As Visa Ventures embarks on this $100 million investment journey, the landscape of generative AI technologies in commerce and payments is poised for significant transformation.
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