Users will soon be able to subscribe to Tinder, the renowned dating app that allows them to swipe right to say yes to a match or swipe left to turn down one, for 500 dollars per month.
The site offers paid and free levels, but the highest-priced option, Tinder Platinum, which costs around $40 per month, is even more expensive at $500 per month.
A fraction of a percent of Tinder users are granted access to the new “Tinder Select,” according to a company spokeswoman who talked to Bloomberg. However, Tinder did not give a specific date when the feature will be made available to more people.
Potential matches are sent to users by Tinder on the basis of shared interests. Users may only message each other if both of them “swipe right” on each other’s photos, and users can only see each other’s profile photographs.
Users of the earlier subscription services had access to capabilities that were not available to free users, such as the ability to communicate with other people on Tinder prior to matching with them, which was only available to Tinder Platinum subscribers.
As reported by Bloomberg, Tinder Select users get access to “VIP” search, match, as well as chat capabilities.
The owner of the dating app is Match Group, which is also the owner of other popular dating websites and mobile applications including OkCupid, Match.com, along with Black People Meet.
“We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections,” said Tinder Chief Product Officer Mark Van Ryswyk, “and so we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering”.
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Despite the company’s dropping number of subscribers over the three most recent quarters, average earnings per user have increased year over year, most recently registering the largest increase in eight quarters, according to statistics collated by Bloomberg.
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Last week, JPMorgan Chase & Co. researchers increased their price target and upgraded the shares of the firm to top choice, citing a potential for a rise in online dating expenditure.
“We expect Tinder payer trends to improve as focus shifts from price optimizations to product & engagement. We believe the best (& perhaps only) way to turn the tide in online dating sentiment is for Tinder payers to stabilize & ultimately return to growth,” analysts led by Cory Carpenter wrote in a note.
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