In the United States, the cost of YouTube Premium has gone up from 2 dollars to 13.99 dollars a month from what it previously was. The new fee was secretly adjusted on Google’s registration site for the application, which was initially discovered by 9to5Google.
A yearly membership to YouTube Premium will now cost 139.99 dollars instead of the previous 19.99 dollars, in addition to the monthly pricing hike.
A rise in the cost is also being implemented for YouTube Music in the United States, which is an online music streaming app that can be accessed alone or as included in a Premium membership. According to recent pricing changes for Tidal, Amazon Music, and Apple Music, it is now priced at 10.99 dollars per month.
Spotify is a prominent exception because it continues to charge 9.99 dollars every month, but the chief executive officer Daniel Ek currently said the music streaming service is prepared to increase its prices which indicates a comparable hike would not be far off.
Google issued an official statement to The Verge confirming the price rise.
“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features,” YouTube spokesperson Jessica Gibby said in a statement.
“We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”
Source: theverge.com
Gibby reaffirmed that most current customers of Premium, as well as YouTube Music Premium, would experience pricing increases starting with the following payment cycle and added that they may anticipate receiving an email confirming the price increase.
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The price rise for single users comes after news of a comparable pricing hike for family plan customers to YouTube Premium during October.
Additionally subject to the price rise are existing 9.99 dollars YouTube Red members. When Google last increased the cost of a without ads YouTube subscription as part of the rebranding from “YouTube Red” to “YouTube Premium” in 2018, it still permitted previous YouTube Red users to maintain their previous monthly rate. Until the price rise takes effect, these members are getting three more months of service at their present cost.
It doesn’t look like there are any sudden plans to raise the cost by the same amount in other countries, but Google isn’t canceling the possibility.
“We re-evaluate our pricing on an ongoing basis as conditions change in countries around the world,” YouTube’s Gibby said in a statement. “Any future price increases will be communicated first and foremost directly to existing members, providing a minimum of 30 days before any price increases take effect.
Source: theverge.com
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