In order to stop the spread of false information, especially now that photorealistic fakes are so easy to make thanks to artificial intelligence capabilities, Google is introducing a pair of updates to its image search.
The first new feature from Alphabet Inc. is named “About this image,” and it provides more information by indicating when an image or ones that are similar to it were originally indexed by Google, where they initially appeared, and other places they have appeared online.
The purpose is to assist users in identifying the original source while contextualizing an image with any discrediting information that may have been supplied by news organizations.
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Every AI-generated image produced by Google’s tools will be marked as such, and the company is collaborating with other platforms and services to ensure that the markup is included in the files they distribute.
Among the publisher’s Google has on board are Midjourney and Shutterstock, and the objective is to make sure that every AI material that appears in search results is tagged as such.
Google noted in a blog post, “You’ll be able to find this tool by clicking on the three dots on an image in Google Images results, searching with an image or screenshot in Google Lens, or by swiping up in the Google App when you’re on a page and come across an image you want to learn more about.
Later this year, you’ll also be able to use it by right-clicking or long-pressing on an image in Chrome on desktop and mobile. ”
Google is expanding its image search with new features. The ‘About this image’ drop-down will offer more context, such as the date an image or one similar to it was originally indexed by Google, the location of that indexation, and the source of the image. Every AI-generated image that is made by the tech giant’s technologies will be marked.
Google announced that any image created using its own generative AI tools would have metadata indicating if it was created using AI. Using the same technology, both creators and publishers would be enabled to label their photographs.
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In the age of AI, the provenance of online photos is a rising problem, and several businesses are developing solutions for verification and authentication. For instance, Truepic Inc., which is supported by Microsoft, provides solutions that guarantee an image hasn’t been altered from capture to transmission.
Although Google’s new features, which are being released throughout this year, are relatively low-tech, they could have a greater positive impact if they receive enough industry backing.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.