E3 2023 is no longer happening. The biggest gaming event of the summer was scheduled to take place in person in the city of Los Angeles for the very first time since 2019. It has been postponed after major gaming firms like Microsoft, Ubisoft, and Nintendo all announced they wouldn’t be attending the event.
The dates for E3 2023 were June 13–16, with a mix of days devoted to the gaming business and days that were supposed to be open to the general public. But there existed some concerning indications that the resurrection of E3 might be in trouble prior to June.
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E3 2023 “simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry,” according to an email sent to employees and confirmed by IGN.
Kyle Marsden-Kish, global VP of gaming at ReedPop, stated in an email to The Verge, “This was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do what’s right for the industry and what’s right for E3.
We appreciate and understand that interested companies wouldn’t have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldn’t overcome.
For those who did commit to E3 2023, we’re sorry we can’t put on the showcase you deserve and that you’ve come to expect from ReedPop’s event experiences.”
Marsden-Kish wrapped up the email by saying ReedPop and the ESA will collaborate on upcoming E3 events and hinted that the convention might reappear in the future. IGN claimed in January that Sony, Nintendo, and Microsoft would all be skipping the event, and Microsoft and Nintendo later verified this.
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Although ReedPop told The Verge that E3 was going ahead, Ubisoft CEO Yves Guillemot suggested on a February earnings call that it might not even materialize. Later, Ubisoft made a commitment to attend the event that it later broke. Additionally, IGN claimed in March that neither Sega nor Tencent would attend E3.
Despite this, June is still expected to be a busy month for gaming news. According to IGN, the in-person Play Days element of Geoff Keighley’s Summer Game Fest will return this year on June 8. On June 11, Microsoft will hold both its yearly Xbox preview and its Starfield-focused event. The following day, on June 12, Ubisoft will host Ubisoft Forward Live in person.
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