Uber’s Redesigned App Puts The Focus On Personalization

Uber has unveiled an upgraded version of its application that focuses on simplifying and customizing the user experience.
The updated app has a simpler home screen, which eliminates the resistance of a few additional clicks when making reservations for a ride or placing orders for delivery.

It also simplifies the way consumers can view saved venues, as well as some iPhone users can monitor the advancement of a trip on their lock screen.

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With the redesign, Uber wants to make the user experience so effortless and intuitive that more customers see Uber as the “one-stop shop for going anywhere and getting anything,” according to Jen You, head of product for rides at Uber.

“The redesigned Uber app has increased awareness and consideration to a wider array of products, which has driven growth to several lines of business,” You told TechCrunch. “This redesign leans into our platform strategy by expanding the breadth and relevance of products that Uber customers can engage with every time they open the app, especially Uber One members who use more of our products more often and will now have easier access to all the offerings in their city.”

Reference is taken from: https://techcrunch.com/2023/02/22/uber-redesigns-app-for-simpler-more-personalized-experience/
As per Uber, the update will be distributed to “tens of millions” of consumers in 1,200 cities worldwide on Wednesday. Customers must ensure that their devices and the Uber application have been upgraded to access the new app.

A simpler Home Screen
Several Users have had a glimpse of the updated home screen for several weeks now. The latest home screen incorporates carousels that prompt users with “More ways of using Uber,” “Ways to prepare with Uber,” or “Ways to save with Uber,” which would offer choices for facilities such as introducing a stop across a route, linking with public transportation, riding a Lime e-scooter, or selecting an even smoother riding experience.

At the screen bottom, the latest “Services” tab lists all of the trips and delivery resources obtainable in that city, such as e-scooters, supper choices, rental cars, delivering packages, and bus charter facilities. A new “Activity” button at the bottom of the screen lets customers keep a record of past and forthcoming trips and Eats bookings.

Getting to know you better
“Saved Places” will show up as a recommendation of locations and travel types predicated on a user’s preferences, previous trips, and also most probable locations whenever a user presses “Where to?” on the latest app. The app will keep gathering information about the user to provide more personalized suggestions in the future.

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Updates to live tracking
iPhone owners running iOS 16 or subsequent can monitor their trips without manually opening the Uber app by using a “dynamic island,” which is essentially a little sphere that shows content that’s operating in the background. Users now receive alerts on their lock screen whenever a driver seems to be on their way or near to pick-up.

The dynamic island would then consistently show information such as automobile details which includes the driver’s photo, license plate, model of vehicle, and image of the vehicle as well as the most recent ETA and ride status.