Mark Zuckerberg made the Announcement on Instagram Sunday that Meta is planning to test a monthly subscription service that will enable Facebook and Instagram users to pay to become verified.
“Meta Verified” will start at $11.99 a month on the web or $14.99 a month on iOS, and the company will begin releasing it in Australia and New Zealand this week and “more countries soon.”
Source: cnn.com
Other benefits include extra protection against fake accounts and direct contact with customer support services.
Users who wish to obtain the blue badge would be required to submit a govt ID that resembles their profile name and photograph to prevent fraudulent identities. Consumers must also be over the age of eighteen to be qualified.
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“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in an Instagram broadcast channel.
In a statement, Meta clarified there will be no changes to accounts that are already verified. Verification was previously for users who are “authentic and notable.”
“We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” a Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.”
Source: cnn.com
Meta also gets added to the list with other platforms with subscription-based systems, such as Discord, YouTube, and Reddit.
The firm recently disclosed that Fb’s daily active users had reached two billion; even so, with price level consuming into marketers’ budgets as well as intense competition from applications like TikTok, those users really aren’t helping to bring in nearly as many earnings as they used to.
Meta revealed in November that it planned for about 11,000 employees job cuts, or 13 % of its working population, the biggest layoff in the corporate history.
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Because of service fees obtained by Apple on the iPhone as well as Google on mobile phones running its Android operating system, Meta Verified would be lower in price on the internet than on mobile apps.
The firm confirmed that it doesn’t anticipate the facility to generate passive income during the testing phase, but added that it is an aspect of its expansion activities.
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