As per reports, YouTube is in discussions with media corporations to include their TV films and television shows in a hub of advertisement-supported channels. It is already trialing the concept of weighing viewer interest. As per The Wall Street Journal, the platform may make the hub available to many more consumers later this year.
If the strategy is implemented, YouTube will enter a sector referred to as Free Ad-Supported Streaming Television, or simply FAST, in the industry.
Roku, Fox’s Tubi, as well as Pluto TV, which is operated by Paramount Global, are among the players in this space. Based on the content it provides and how the proposed channels are set up, YouTube may end up drawing so much focus away from such services.
YouTube clarified to the Journal that it is currently testing ad-supported channels for a small group of users.
“We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most to them,” a spokeswoman said.
Source: engadget.com
For the test, the facility is said to have collaborated with A+E Networks, Lionsgate, and FilmRise. Such channels provide a way for media organizations to bring in revenue from material that would otherwise languish.
YouTube already has ad-supported films, but this hub can provide users with a larger selection of free shows and movies to stream. Its channels could function similarly to Pluto TV. That platform has channels for old episodes of certain shows, like Doctor Who, CSI, South Park, and Frasier, as well as reality shows, live news, or even sports.
The speculated move into FAST is consistent with YouTube’s strategy of diversifying further than the content that has traditionally been involved with the platform. It moved premium streaming channels from YouTube TV to its main app in November.
One of the first Primetime Channels was Paramount+, Showtime, Starz, and AMC+. A while back, YouTube secured promotional rights to the NFL’s Sunday Ticket kit in a multibillion-dollar deal of seven years.
As per Nielsen, YouTube already holds the largest proportion of Television watching time among many streaming services available in the United States.
In November, it outperformed Netflix for the third time in a row having 8.8 percent of watch time. Initiatives such as the FAST channels as well as the Sunday Ticket might help it gain so much more mindshare and also the attention of viewers.
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