Twitter, the renowned social media networking site, has officially confirmed that it will loosen up the bans on political advertisements that had been placed in 2019.
Twitter opted to lift the long-standing ban on January 3, enabling numerous political actors as well as elected representatives to resume cause-related promos. Elon Musk, the CEO of Tesla, took over Twitter and implemented numerous policy changes.
This decision was taken when it was revealed that the firm is already in financial trouble. In 2019, the firm chose to prohibit particular types of Politics ads, justifying that political influence must be “obtained” instead of being “bought”.
Although the social media went back on these wordings on January 3.
On the company’s Twitter Safety account, the move was announced with a tweet that read, “We believe that cause-based advertising can facilitate a public conversation around important topics. Today, we’re relaxing our ad policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.”
Source: republicworld.com
Twitter’s advertising policy will now be aligned with the policies of television as well as other media sources, according to the company.
Making it clear that the move is still at a preliminary stage, the company wrote, “As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We’ll share more details as this work progresses.”
Source: republicworld.com
As reported by the New York Times, Elon Musk has previously stated that among his goals following Twitter, the takeover is to relax its rules regarding content moderation.
Twitter is going through a financial crisis currently, with reports claiming that the firm is cutting significant costs. Previously, the Tesla CEO’s approach to content moderation has startled several top brands.
Some even stopped spending on Twitter because they were concerned about their ads that they would stand alongside controversial tweets. The big brand’s decision resulted in a significant drop in the company’s revenue.
As per the New York Times, the decision to ease restrictions on political advertisements on the site has the potential to increase revenue. The action will entice numerous political actors to return to the platform, especially as various US politicians begin their campaigns for the presidential elections in 2024.
The social media platform is indeed trying to deal with numerous lawsuits, one of which reveals the firm’s financial condition. Previously this week, it was revealed that the firm is currently being sued for failing to pay its deposit for the San Francisco headquarters, highlighting the company’s difficulties.
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