Elon Musk went on a rant against Apple, Twitter’s top advertiser, on Monday after claiming that the company threatened to remove the social media network from its App Store without any clarification and had pretty much-stopped marketing on Twitter.
The rant highlighted the enormous power that Apple, the world’s biggest firm, possesses over the fate of the world’s richest man’s Twitter gamble. The rant also hinted at Apple’s potential role as a check on Musk’s chaotic reign at Facebook; Apple has previously annulled App Store permissions from companies that violated its security protocols or supported violence and other troublesome content.
If Twitter is removed from the App Store, new users will be unable to install the app on their iPhones and iPads, and current users will be unable to access updates. The accused threat tends to add to the marketer pressure, staff departures, and regulatory scrutiny that Musk is facing as he pursues to overhaul years of Twitter guidelines and account expulsions in his quest to promote “free speech.”
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Under a document analysed by The Washington Post that was prepared from internal Twitter data, Apple was the top advertiser on Twitter in the first quarter, paying 48 USD million on advertisements on the social network. That quarter, Apple’s spending accounted for much more than 4 per cent of Twitter’s revenue.
Elon Musk attempted to pressurize the firm and CEO Tim Cook in several tweets for halting spending during the holiday shopping season.
Requests for comment were not returned by Apple. Musk’s tweets sought to rekindle long-standing concerns and political scrutiny about Apple’s market dominance. He posted a link to a 2020 parody video made by Apple for Epic Games criticising the App Store as a “monopoly.”
The video is a parody of Apple’s famous “1984” Super Bowl commercial, which Epic, the creator of the Fortnite video game, launched after it was removed from Apple’s store for violating its in-app payment rules. He also asked his and over 119 million followers to vote on whether Apple should publish all censorship acts it has carried out that affect its customers.
“Did you know Apple puts a secret 30% tax on everything you buy through their App Store?,” Musk tweeted, with the caption “Spoiler alert.”
Musk hinted in a tweet that he may go to war with Apple.
Source: washingtonpost.com
“This is a battle for the future of civilization. If free speech is lost even in America, tyranny is all that lies ahead,” Musk said later.
Source: news18.com
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