American Tech-Giant Meta and Mukesh Ambani’s Reliance Industries subsidiary JIO Platforms declared an e-commerce venture which would be the first worldwide end-to-end shopping experience for consumers on WhatsApp where they can order from JioMart straight without leaving the WhatsApp chat. This association will allow the customers to browse through the JioMart catalogue, select them, add the products to the cart and do the purchasing all within the chat via the local payments track Unified Payments Interface (UPI).
WhatsApp, the world’s most renowned messaging application used by approx. a half billion Indian population every month achieved the approval to broaden its payments powered by Unified payment interface (UPI) services previously this year to about 100 million users in the country after numerous regressions and interruptions.
Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said, “When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.”
Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
Source: economictimes.indiatimes.com
Meta formerly known as, Facebook, is a substantial minority investor or we say partner in Jio platforms, the largest telecommunication venture in India, providing their services to over four hundred twenty-one million subscribers. Also, Jio declared that it would be investing up to 25 million USD to introduce the 5G services in the country this year in October with its target to reach every town in the South Asian market by the end of the coming year.
The launch of JioMart on Whatsapp tracks the JioMart and Meta starting to test a fusion with some selected users two years ago. If it were to be a success, a commerce platform could result in a great revenue increase for WhatsApp which has predominantly dodged serving ads to the app users. Also, it could be a prominent way to accelerate digital transformation in India through this innovative strategic partnership between these two renowned enterprises and offer people and businesses of all scales, be it small or large, promising opportunities to connect in several new ways and strengthen the economic growth of the country.
Chairman and managing director of Reliance Industries, Mukesh Ambani, said, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”
Source: www.business-standard.com
Consumers can initiate shopping via WhatsApp on JioMart by just sending a ‘Hi’ message to the JioMart number, +917977079770, on WhatsApp and, explore the great deals on JioMart.
This announcement was part of the 45th Annual General Meeting also referred to as AGM by Reliance Industries limited administered by Mukesh Ambani himself. This innovative idea would open new gates of success for JioMart and WhatsApp.
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