Behringer – Uli Behringer’s Story Of Creating A Successful Musical Business.

Founded in 1989, Behringer is one of the most successful pro-audio companies in the world. The company’s founder is Uli Behringer, a Swiss engineer who hailed from a musical background. Behringer originally started its manufacturing unit in Willich, Germany and it has a worldwide network serving up to 130 countries. Currently, the musical products of this company are manufactured in China. Behringer’s parent company is Music Tribe, a holding company that the founder of Behringer chairs. The company has approximately 3,500 employees working from various parts of the world. Behringer is not only successful but one of the largest musical companies in the world and in 2017 it ranked 14th in terms of manufacturing capacity. 

The Musical Journey Of Uli Behringer

Uli Behringer is originally from Switzerland where he was born in a little town in 1961. His father was a nuclear physicist and a church organist while his mother was into music and played piano. Behringer’s journey into the musical world started with his mother teaching him to play piano at the age of four. His family had a rich musical background and his aunt and uncle were also into music. After a year of learning piano, Behringer’s father built him a church organ with 1000 pipes and it was integrated into the family home. At the age of sixteen, he constructed a synthesizer. 

Building A Musical Startup 

As Behringer started growing up, he showed interest in music as well as electronics. So, in 1982 he moved to Dusseldorf, Germany to study classical piano and sound engineering. In the late 1980s, psychoacoustics became a very hyped topic in the audio world as manufacturers were looking for solutions for processing compromised audio. It was Uli Behringer who decided to lift up the curtain between an affordable solution and the audience who are in need of it. So, in 1989 the company’s story actually began as Behringer started implementing his ideas in reality. He wanted to offer the solutions at a price that his audience (independent musicians or other studios) can easily purchase. With Behringer, a new home-recording market started that the world didn’t witness before. 

Manufacturing And Marketing

After Behringer was incorporated in 1989, the company started its production in Germany although some of the major components were shipped from mainland China. But it was only after a year that the company shifted its manufacturing process to China to reduce the entire production cost. As the company started manufacturing various musical equipment that was in demand, its main target was to produce the same at a lower price. So, in 1991, the company manufactured COMBINATOR MDX 8000 at a much lower price. 

After a year, the company manufactured COMPOSER MDX2000 which was not only advantageous from a lower price point but also bridged the gap between pro audio and consumer electronics. In 1996, the company rolled out several products and among them, EURODESK MX8000 became a big hit. Before the decade ended, it released two more products, PRO-MIXER DX1000 and ULTRA-GRAPH PRO GEQ3102. 

The New Era

Stepping into the new decade, the company acquired all the rights to CoolAudio technology from Intersil Corporation. It is a US-based that specialized in integrated circuits for audio applications. After the acquisition, the company also got licenses such as Alpine and Rowe. As the company was developing its manufacturing plants in China, in 2002, the construction was completed and named Behringer City. In 2010, the new logo of the company was born as it evolved much from the time it began. After a couple of years, the company also received the “Best in Show” award for “Companies to Watch.” As the company eventually went under the acquisition of MusicTribe, everything that the company launched is under the new brand name.