Using apps has become a regular thing for everyone today. Whether we are using it for sending messages or to find out a particular location on the map, these apps have made our lives easy and everyday tasks easier. For the developers and the app owners, too, these apps have become a potential source of income. The more the users use these apps, the more revenues are generated. To make the app generate revenues, we need a separate monetizing platform that activates the apps for making money on every download and its regular usage. ironSource is the developer of monetizing platforms for such apps and helps the developers to gain more quality users. The company is known for its monetizing ironSource SDK for app developers and the Aura software platform for mobile operators.
About ironSource
ironSource is an Israel-based company with its headquarters based in Tel Aviv, Israel. The company is only ten years old and still has managed to become one of the leading software companies. ironSource is a publically held company and trades as IS on New York Stock Exchange. The company offers its service in mobile gaming, mobile advertising, and app monetizing industry, operating through its subsidiaries, i.e., AfterDownload, Upopa, SuperSonic, etc. ironSource is best known for its monetizing SDK platform and Aura software. With global offices in locations like London, NYC, Tel Aviv, Beijing, Tokyo, and Seol, the company has over 1000 employees working for it. ironSource has been featured as a Global Growth Company in the World Economic Forum in 2015 and was named as one of Israel’s most innovative companies by Fast Company.
Founding ironSource
Most of the big-name brands have come from an innovative idea, and such was the case with ironSource as well. In 2010, Tomer Bar-Zeev founded ironSource after he felt the need for a platform to monetize apps that he used to make as a software developer. Apart from the monetization facility, the company started to provide analytics, conversion, acquisitions, and optimizations through its platform, and it became a well-known brand in a few years only.
ironSource’s first product was an open-source SDK named InstallCore, which it released in February 2011. The company also made some acquisitions that added to its growth. In 2013, ironSource acquired AfterDownload Ltd., an Israeli advertising technology company, and the next year, it went on to buy mobile game studio Upopa, followed by the acquisition of StreamRail (2016), Soomla (2021), and Luna Labs (2021), etc.
The company is also providing mobile gaming advertising services such as has become the first SDK provider to support augmented reality ads for game developers. ironSource opened a new office in San Fransisco in 2013, which led to its expansion to other continents as well. The company has set up multiple offices in Europe, Asia, and the US. In 2015, there was a merger between ironSource and Supersonic, hence launching a new mobile studio with the name Supersonic Studio in 2020. The company went public in June 2021 on NYSE.
The Founder and CEO at ironSource
Tomer Bar Zeev co-founded ironSource in 2010 and is currently serving the company as the CEO. He is a Computer Science graduate from Reichman University. Before founding ironSource, he has worked in various big-name companies and has handled multiple executive roles. Tomer was the VP of business development and marketing at AtlasCT for two years and worked as the VP of business development for Payoneer from 2007 to 2009. He co-founded fox tab in 2009 and served the company as the CEO for one year (2009-10).
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.