According to a report, Apple will retain its title as the world’s most valuable brand in 2022, with a valuation of $355.1 billion (roughly Rs. 26,72,600 crores). The Cupertino company’s value has increased by 35% as a result of its increased market recognition. After Apple, Amazon, and Google were named among the year’s top three most valuable brands. TikTok, on the other hand, has become the world’s fastest-growing brand, with a valuation that is expected to increase by 215 percent by 2022.
Apple has become the first brand to reach a market valuation of $3 trillion, according to Brand Finance’s latest ranking report. In 2021, the company’s branding increased from $263.37 billion (roughly Rs. 19,83,000 crore) to $355.1 billion in 2022.
According to the report, Apple’s brand value increased by 35% year over year to reach a new high. The success of the iPhone 12 and iPhone 13 around the world was a major factor in the company’s growth. The company’s slew of products across other verticals, however, only added to this. The new generation of iPads, iMacs, MacBooks, and the AirTag are among them.
In addition, Apple’s diverse range of services has grown significantly. Apple Music, Apple Pay, Apple TV, and other platforms grew in popularity and revenue, propelling Apple’s brand value to new heights.
“The iPhone continues to account for roughly half of Apple’s sales. “However, with a new generation of iPads, an overhaul of the iMac, and the introduction of AirTags, Apple has given more attention to its other suite of products this year,” the company said.
In 2022, Amazon is ranked second in Brand Finance’s Global 500 ranking, following Apple. With a 38 percent increase to $350.3 billion, the US e-commerce behemoth joined the iPhone maker in surpassing the $300 billion mark (roughly Rs. 26,36,800 crore).
“Amazon considers logistics to be critical, and it is building its own end-to-end supply chain with a growing fleet of trucks, vans, and planes. The brand has invested an estimated $80 billion in its logistics division between 2020 and 2021, compared to a combined $58 billion in the previous five years, according to the firm.
According to Model Finance, Google’s model worth increased by 38 percent this year to $263.4 billion (roughly Rs. 19,82,880 crore). According to the agency, because Google relies on advertising for the vast majority of its revenue, it was initially harmed by the COVID-19 pandemic as advertising spending fell. The search giant’s business, on the other hand, rebounded as the world adjusted to the new standard, according to the report.
This year, Microsoft remained in fourth place in Model Finance’s World 500 ranking, trailing only Google. The company’s value has increased by over 31% to $184.2 billion (roughly Rs. 13,86,390 crore).
Walmart has surpassed Samsung to become the fourth most valuable brand in 2022, according to Brand Finance. The company now has a brand value of $ 111.91 billion, up 20% from $ 93.18 billion last year.
Samsung, on the other hand, dropped to fifth place with a brand value of $ 107.28 billion (about 860,200 rupees). The company has risen to the top 25 most valuable brands in brand finance, making it the only Korean company to do so.
In this year’s Brand Finance 500 rankings, Huawei, unlike Samsung, has risen from 21st to 9th place. The value of Chinese companies has increased by 29% to $ 71.2 billion, according to the company.
“US sanctions hit Huawei’s smartphone business hard, but the company responded positively by ramping up investment in both domestic technology companies and R&D, as well as shifting its focus to cloud services,” according to Brand Finance.
Source: gadgets.ndtv.com
TikTok has been named the world’s fastest-growing brand by Brand Finance, in addition to the leading top-value brands. Over the last year, the short-video app’s brand value has increased by 215 percent to $59 billion (roughly Rs. 4,43,300 crore). It ranked 18th among the top 500 most valuable brands in the world, according to the brand valuation consultancy.
Snapchat, like TikTok, became a popular app this year, with its brand value increasing. According to Brand Finance, the app’s brand value increased by 184 percent to $6.6 billion (roughly Rs. 49,600 crore).
For the second year in a row, the firm has named WeChat the world’s most powerful brand. According to the report, it had a brand value of $62.30 billion (roughly Rs. 4,68,100 crore) in 2022.
In the Brand Finance Global 500 ranking for 2022, the technology sector was once again the most valuable. According to the firm, the sector’s total brand value has surpassed $1.3 trillion (roughly Rs. 97,66,315 crore).
It’s important to note that the brand values reported by Brand Finance are calculated independently by the company and do not reflect the brand’s market capitalization.
