Cision is a public relations and media technology company incorporated in the Cayman Islands. Its history roots back to 1867 when a Swedish press agency called Svenska Telegrambyrån was formed. Its headquarters is currently based in Chicago, Illinois and it provides worldwide services to customers. Cision currently has Abel Clark as its CEO who leads 6,300 employees of the company to achieve better PR and marketing strategies. Recently, Company has also won the Best Feature Set (Cision Communications Cloud) 2021 and Best Customer Support awards by TrustRadius.
About Cision
Though Cision is famous as a web-based PR and media software company, the company also owns other online publicity and media service brands. These include PRNewswire, Canada Newswire, Bulletin Intelligence, PRWeb, etc. Apart from its offices in Canada and US, the company also operates in Europe and Asia. The PR services that are provided to the clients are either through a cloud-based model or SaaS. The customers of Cision include commercial businesses, government bodies, non-profit organizations, and educational institutions.
Founding Story of Cision
Svenska Telegrambyrån, a Swedish press agency marks the founding date of Cision in 1867. After this press agency was founded, Henry Romeike in 1881 founded the first clipping bureau in London. In 1892, Svenska Telegrambyrån established its advertising department along with a press clipping service which became famous as Pressurklipp. Between 1932 and 1934, Bacon’s Clipping Bureau was founded for the production of media books and guides on public relations.
Bacon eventually started launching many new services that included a directory for the contact information of every editor and reporter and press release mailing services. In 1972, Bacon along with Romeike & Curtice Ltd collaborated and launched a joint enterprise called Bacon’s Information International. In 1995, K-III Communications acquired Bacon’s Information and later changed its name to Primedia Inc.
A couple of years after the acquisition, Bacon partnered with MediaMap and announced that the companies will combine their media databases and PR software. By this time a company called Sifo Group AB bought Pressurklip and also acquired Romeike Group to become the largest media monitoring company globally (1999). After acquiring Romeike Group, the company changed its name to Observer AB which after two years acquired Bacon’s Information.
After all the global leaders of media and PR came under the same brand name, it acquired a series of companies in the early 2000s. The companies include Chicago News, MediaPulse, Media Clips Inc, Multivision, and many more. In 2007, Observer AB and Bacon’s Information were rebranded as Cision and in the same year, their campaign management software was launched as CisionPoint.
Recent Days
After 2007, all the operations of Observer AB were carried out under the name Cision/Cision AB. In 2011, the company sold its Finish subsidiary, Oy Cision Finland AB to M-Brain Group. By this time every industry witnessed the growing popularity of digital marketing and how social platforms were used to grow. So, Cision acquired a social media analytics company called Visible Technologies in 2014. Later that year, Cision AB merged with another public relations company, Vocus and they agreed upon the deal that the joined entity will be known as Cision. After this merger, Company relocated its headquarters to Chicago.
In 2015, Company acquired a UK-based company called Gorkana that also offered monitoring and analysis services. Cision also acquired PRNewswire from UBM Plc in December 2015 for $841 million. In 2017, the company went public via a reverse merger but again in 2020, it became a private company when Platinum Equity acquired Cision for $2.7 billion. Latest, Compay acquired Brandwatch for $450 million in February 2021.
Abel Clark – CEO of Cision
Abel Clark joined Cision directly as the CEO of the company in 2020. He is a very experienced industrial person who served as the CEO and Chairman of TruSight before joining Cision. Abel also has past working experience with Thomson Reuters as the Global Managing Director. He has high experience in leading management teams, simplifying business, and providing strategic growth solutions. Abel has an engineering degree from the University of Southampton.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more