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ServiceNow

ServiceNow – One of the Fastest Growing Cloud-Computing Company

Cloud computing has changed the face of the IT industry. It has increased the scope for software companies and the people seeking innovation. ServiceNow is one such company that saw the scope in cloud computing and decided to move forward to work in software-as-a-service. In fact, ServiceNow is known as one of the pioneers of software-as-a-service. The company came into being in 2003, and ever since, it has been growing towards its goal of clients’ satisfaction. Fred Luddy founded ServiceNow, and the company headquarter is located in Santa Clara, California.

ServiceNow, today, deals in platform-as-a-service operations like Cloud computing, technical management support, IT service management, and Enterprise Service Management and is currently serving over 6000 customers worldwide. The company has also started to incorporate artificial intelligence technology into its cloud computing service to yield more practical solutions. ServiceNow employs over 12000 people, and as of 2019, made revenues worth US$3,460,437,000.

Broke to Billionaire Story of ServiceNow

Fred Luddy, the founder of ServiceNow, has a real ‘rags to riches story and has also given us an example of “the age is just a number”. Luddy founded the company, after he went through a $35 million personal fortune loss, because of a fraud in his previous company, Peregrine Systems, around fourteen years ago. He was was the CTO at the company and lost his money due to accounting fraud.

But later, Luddy geared up and started to work on the next project, i.e. a cloud-based product (software-as-a-service) to ease out operations for the average office worker. Luddy founded the software company Glidesoft, Inc. in 2003, just before Luddy turned 50, discarding the psychological thing for people that 50 years is too late for starting a business. In 2004, the company name was changed to ServiceNow, and till 2005, the founder was working on software that the company was going to sell.

ServiceNow
Image Source: plat4mation.com

In 2005, ServiceNow hired its first five employees (Luddy’s brother Rob being one of them) and raised US$2.5 million in venture capital. Rob joined the company as the first sales representative, who took the product into the market, making first of the sales for the company.

In just two years after raising the money and going into the market, ServiceNow made revenues worth US$13 million. In 2007, the company moved to San Jose, Silicon Valley, and the company started to make profits. ServiceNow had a D series fundraising lead by Sequoia Capital in 2009, where it raised 41.4 million.

By 2011, ServiceNow had opened offices in places like San Diego, Chicago, New York, Atlanta, London and Frankfurt. The same year, it partnered with Accenture such that the former was offering consulting services to the latter through its hundred dedicated employees.

In 2012, ServiceNow had its first IPO, and the same year its headquarter was moved to Santa Clara, California. ServiceNow made revenues worth 1.39 billion in 2016 and reached the market cap of 12.34 billion. The company also ranked number 1 on the  Forbes Most Innovative Companies list in 2018, and in 2021, it was among the world’s most admired companies for the 2021 list of Fortune Magazine.

Acquisitions

In the year 2013, ServiceNow started to make acquisitions to encourage company growth. Mirror42 (2013), Neebula Systems (2014), Intréis (2015), Brightpoint Security (2016), DxContinuum (2017), VendorHawk (2018), Parlo (2018), Appsee Ltd. (2019), Loom Systems and Passage AI (2020), Attivio (2020), Element AI (2020), Intellibot (2021), and Lightstep (2021) are some of the names of its acquired companies.

The Founder: Fred Luddy

Fred Luddy, the founder of ServiceNow is known as one of the software-as-a-service pioneers. He is an American national and grew up in New Castle, Indiana. Luddy completed his high school at a local public school and has always been interested in computer programming. He joined Indiana University but left his studies in between to work more on his programming skills.

Before starting ServiceNow, he was working at Peregrine Systems as the CTO. But in 2003, due to accounting fraud, he lost money worth $35 million in the same company. After starting ServiceNow, he served the company as the CEO till 2011 and then started working an advisory role for ServiceNow till 2016.

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