From the consumer’s favorite, how T-Mobile US became the third-largest wireless carrier in America?

USA based wireless network operator T-Mobile US has started in 1994. While it is still a dominating wireless service provider in America. It is providing data services and wireless voice services all across the country. Headquartered in Bellevue, Washington, the firm is known as the third-largest wireless carrier in America. The firm has also crossed over 100 million customers in 2020. Magenta & Magenta Plus, and T-Mobile Essentials are some of the well-known plans of the company.

The backstory of T-Mobile Foundation

The roots of T-Mobile US have traces in the establishment of VoiceStream Wireless PCS. Back in 1994, the firm had started as one of the subsidiaries of Western Wireless Corporation. While after five years, the firm got separated from the parent firm. In 1999, Deutsche Telekom AG purchased VoiceStream Wireless and renamed T-Mobile USA in 2002. However, in 2013, it got merged with MetroPCS and was again renamed T-Mobile U.S.

About T-Mobile US

American wireless carrier T-Mobile US is the third-largest firm in the country in that sector. The first owner of the firm Deutsche Telekom holds 43% shares of T-Mobile US. While SoftBank Group owns 24% shares, and the remaining 33% shares come under public holding. T-Mobile US is primarily providing wireless data and voice services in America. As per the consumer report 2015, the firm ranked first among other American Wireless carriers.  Recently, Sprint Corporation and T-Mobile US have merged, making Sprint a subsidiary of T-Mobile. 

Further exploration of business

Within five to six years of establishment, the firm focused on the acquisition of regional network operators. So that the network of T-Mobile US can map most of the regions in the country. Aerial Communications Inc. and Omnipoint corporation are examples of such acquisitions, made in the year 2000. Thereafter, the firm bought licenses to operate a cellular communications network, providing coverage in many parts of America. In 2017, the company purchased a 600 MHz nationwide license. Recently, this network reaches 8,900 towns and cities, covering over 248 million users. It also provides an LTE network that supports VoLTE, like JIO’s LTE, which operates in India. However, the firm had launched its first-ever 3G phone in the market in 2007.

Products and Plans for users

Magenta & Magenta Plus, T-Mobile ONE, T-Mobile Essentials are some of the well-known products of the company. In fact, Magenta plans are the next level of T-Mobile One Family of plans. It is actually based on the existing features of the previous one, but with add-ons. Like HD streaming, 20GB HotSpot Data, etc. As well, the firm offers specialized plans for seniors, Military Personnel, and most importantly, the first responders. For them, the firm provides offers like 50% off the pricing of Magenta and Magenta plus plans.

T-Mobile Essentials, another plan of the firm offers other wonderful services to the users. It comes with unlimited Talktime, SMS plan, and data service. The cost of the plan is in fact lower and affordable to all.

Awards and Achievements

The firm has received numerous workplace awards and appraisals for delivering the best in the wireless industry. Disability Equality Index which shows the disability inclusion allotted 100 points to the firm. As well, the Human Rights Campaign honored it as the best place to work for LGBT Equality for back to back four years. Military Friendly also marked its name in the list of top 100 Military Friendly Employer. Most importantly, the company is among the firms recognized as Most Ethical Companies in the world. Apart from many such renowned awards, the firm has been awarded on a local basis as well.

Policy Maker and President at T-Mobile US- Michael Sievert

He is CEO, president, and one of the board of directors. Earlier, he worked at IBM, Clearwire. While Michael started his career at Procter & Gamble. As well, he served as an executive vice president at E-trade. In his past career, apart from being a CEO of Discovery Bay Games, Sievert also worked at AT&T wireless. Additionally, he played an important role at Global Windows Group of Microsoft. There he was a part of the team that worked to launch Windows Vista. Apart from serving as an employee, he also helped in founding Switchbox Labs. Later on, this business was acquired by Lenovo.

Coming to the journey of Michele at T-Mobile US, he joined the firm as CMO. After that, he became COO and reached the post of CEO in the year 2020. Sievert’s contribution to rebranding and marketing the business of T-Mobile US is remarkable.